Yesterday, Nokia shared with us download trends from its Ovi Music Store for the year 2010. The company laid emphasis on the legality of its music service. Mr. Jasmeet Gandhi, Head Services Marketing, Nokia India said “Music is an intrinsic part of the Indian society and we offer music for every age, gender, mood and situation. Launched with the intent to change the consumption pattern for legal digital music in India, Ovi Music Store has reinvented the way consumer experiences music and received an overwhelming response in India. We are proud to announce the legal digital music consumption trends on the store for 2010 and earnestly hope the trend of legal digital downloads will continue to grow, giving the music industry the much needed boost.” Not surprisingly, A R Rahman emerged as the most downloaded artist of 2010. And thanks to the World Cup and Waka Waka, Shakira was the most downloaded artist around the world – with India accounting for 25% of these. Taylor Swift and Norah Jones were the other popular female international artists in India. While Enrique Iglesias and Eminem were the most popular male international artists. “Music is an intrinsic part of the Indian society and we offer music for every age, gender, mood and situation. Launched with the intent to change the consumption pattern for legal digital music in India, Ovi Music Store has reinvented the way consumer experiences music and received an overwhelming response in India. We are proud to announce the legal digital music consumption trends on the store for 2010 and earnestly hope the trend of legal digital downloads will continue to grow, giving the music industry the much needed boost.” 2 of the 5 most downloaded Bollywood songs were from Dabangg(which recently released on Youtube). Nokia also pointed out that Pritam, Sajid-Wajid, Vishal-Shekhar and Salim-Sulaiman were most downloaded music directors. Genre wise Bollywood songs were the most downloaded, followed by Pop and Rock. Enrique’s album – I Like It – was the most popular album, followed by Michael Jacksons posthumous album – Hold My Hand – and Justin Bieber’s Baby. According to Nokia, The Indian Ovi Music store has close to 5 million digital soundtracks. ( Table provided by Nokia) REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Nokia Teams Up With Hungama For “Ovi Music Shorties” Dabangg – Now Showing On YouTube! MoneyControl.com Launches Free Apps For iPhone And Nokia Touch Phones India Is The Largest Mobile Advertising Market In APAC : Inmobi Yahoo Axes About 600 Jobs! Nokia To Follow Suit?
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