Companies Cash In On World Cup Fever With Cricket-Themed Games

With the world cup mania at its peak, companies are launching online cricket games and apps to ride the wave. The target audiences seem receptive enough as the these games are giving these sites high traffic drive. Online gaming company Zapak which has the rights to distribute the game called Cricket Power, saw traffic go double after the game went live just a month back. Cricket Power was launched by ICC itself. It is an internet browser-based simulation creatred by Karkadann Games and features teams and players participating in the world cup. So, even ICC wants to cash in on the euphoria surrounding the world cup. But, it is not the games which were surprising, but the companies who have come forth with such games surprised me more. Yatra.com has launched a game as well — Cricket Manager. As the name suggests, you have to play the role of the teams manager in this game. Some of these games involve virtual currencies. CricEx by Ibibo is a good example. The game is designed in such a way that virtual currency will be associated with the cricketers. The rise and fall of one player’s value would depend upon that player’s performance and will determine the value of other players also. While trying out the game my batsman hit repeated fours and sixes off the bowler which led to his value to rise and that of the bowler to decrease. Gamers can go into virtual trading of cricketers as well. Another gaming company Games2Win is also attempting to attract cricket lovers. They have rolled out a game called Super Fielder. The game has gathered positive response from netizens. Another instalment of the same genre, Denominator Cup, also became quite popular. Games2Win has 22 cricket-themed games which are used by brands to promote cricket on their sites and is also going to launch Ultimate Cricket in March. Alok Kejriwal, chief executive officer and co-founder, Games2Win explained this trend with some numbers — of the Rs.400-500 crore online advertising expenditure in India 5-6% is used for gaming, 15% of which goes to cricket-themed games. The games are not limited to the web. They have transcended into the mobile platform as well. Indiagames has launched Cricket World Cup Fever, a mobile game for iPhone, iPad and Android platforms. UTV Games has also launched a game for mobile users, Sonic Cricket, which saw one million download in the initial week. International gaming companies are also joining the party. Just as I was writing this article I received an email form Stick Sports promoting the iPhone version of their new title, Stick Cricket World Cup Edition. This proves how much the gaming industry is dependent on cricket. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Online Gaming Industry Advances Through Social-Networking Ibibo Launches CricEx For World Cup As Fantasy Cricket Games Attract Players Social Gaming On The Rise In India – Zapak Launches All Its Game On Facebook Gaming Fanatics – Here’s Your Chance To Go Back In Time Recap 2008: Online & Mobile Gaming

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Companies Cash In On World Cup Fever With Cricket-Themed Games

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