Internet Advertising Revenue Increases Upto 15% To $26 Billion: Reports IAB

The Interactive Advertising Bureau (IAB) have released a report indicating Internet Advertising Revenue have increased by 15% to $26 billion in the year 2010. This report is prepared by PricewaterhouseCoopers (PwC). There are reports of Q4 (Fourth Quarter) gaining new heights from 15% Q4in 2009 to 19% in Q42010. Some of the Highlights of the Reports are: The report states the estimated mobile ad revenue in US is between $550 and $650 million The reports displays revenue growth for the past five consecutive quarters The report also carries record numbers for the yearly advertising revenue as well as quarterly highs in Q4 2010 Search being popular ad format represents 46% of the revenue gaining 12% growth compare to last year Sponsorship saw maximum growth of 88% and 142% growth in fourth quarter Display Related Advertisement such as Digital Video Commercial, Ad banners/Display Ads, Sponsorships, Rich Media gained a growth of $10 billion, a growth of 24% over 2009 Here are some of the demographics of the Report: Full Year 2009 Full Year 2010 Revenue (Ads Format) Search 47% (10,698) 46% (12,004) Classifieds and Directories 10% (2,254) 10% (2,597) Lead Generations 6% (1,451) 5% (1,339) E-mail 1% (292) 1% (195) Display Related Digital Video Commercial 4% (1,017) 5% (1,420) Ad Banner/ Display Ads 22% (5,061) 24% (6,230) Sponsorships 2% (383) 3% (718) Rich Media 7% (1,505) 6% (1,538) TOTAL Display Related 35% (7,965) 6% (1,538) Revenue (Pricing Model) Impression based 37% (8,355) 33% (8,589) Performance based 59% (13,412) 62% (16,198) Hybrid 4% (894) 5% (1,254) We have reported that in the year 2006 IAB and PwC Web Ads grew by 37%. A steady growth was seen in all the interactive channels during the six months of Ad spend. Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Indian Entertainment and Media Industry to grow 10.5 per cent during 2009-13:PWC U.S. Online Ad Spend Decline 5 Percent in Q1-2009:IAB-PwC Lead Quality Accountability Best Practices – IAB’s Initiative at Market Transparency in Online Advertising IAB Reveals Digital Pricing Benchmarking Study: Overall Ad Revenues Increase IAB Gets Rich: Releases Guidelines to Standardize Rich Media Ad Units

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