Greenpeace Ramps Up Pressure On Facebook With Record-Breaking Comments

Greenpeace has found a new way to persuade Facebook and have the social network washing its hands off coal. They are using the social network’s platform to show Mark Zuckerberg and his team, the growing number of people who are also holding the same demand. The first step of this initiative was to create a page on Facebook — Unfriend Coal . And the second step, well, we doubt if Greenpeace anticipated that, but 70000 comments showed up on that page in just 24 hours. That fetched Greenpeace a Guinness World Record. Previously, the record was 50000 comments in 24 hours while on Greenpeace’s Facebook page the number of comments uploaded was almost 70000 in the equal time span. Though the Guinness World Record committee will verify it, we don’t think Greenpeace faked it. Why would they? If Facebook stops using coal, that will benefit our environment, not Greenpeace. Greenpeace volunteers are also trying their best to rope in Facebook employees to support their cause. A dozen volunteers greeted Facebook employees as they arrived at the Palo Alto campus. Greenpeace spokesman Daniel Kessler said, “We want them to ‘unfriend’ coal and ‘Like’ green energy. We think a lot of Facebook employees will be on our side, so we are trying to recruit them.” The social network has been put under immense pressure by Grrenpeace, who had earlier challenged Facebook to go green by April 22 and has also released a television ad to rope in the masses. Facebook is in talks with Greenpeace and other environmental groups. The social network said, “We continue to find this kind of engagement valuable and look forward (to) working with Greenpeace and others to address key environmental issues, including energy efficiency and renewable energy.” Given these record-breaking comments are from genuine people, it seems that the pressure is mounting on Facebook. Recently Zuckerberg announced the Open Compute Project and unveiled the designs as well as the hardware equipments that the social network uses to build its Prineville Data Center in Oregon. These project was put in to effect to ensure that the data center consumes less energy. In reply to this Kessler had said, “Their efficiency is fantastic…But it simply isn’t enough.” He has fair reasons to say that, 55 percent of Facebook’s power comes from coal whereas its rival Google exploits coal for only 34 percent power, for Yahoo, the figure is even lower; 12.7 percent. Greenpeace has a good reason to fear also as its study estimates that by 2020, the consumption of electricity by IT companies will get tripled. Facebook should play the role of the forerunner and moves to renewable energy from coal. That’s all Greenpeace wants — so simple yet so popular amongst commoners! Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Sports Brands In India Are Playing On Social Media Reliance Communication Introduces Music Mania And Full2Music On Mobile Phones Anna Hazare #Janlokpal Bill Campaign Takes Off On Facebook & Twitter Facebook Reaches Out To Journalists As A Tool By Launching Dedicated Page Facebook Tracking IP Of Users To Show “Friends in [City]” Recommendations

[via WATBlog.com - Web, Advertising and Technology Blog in India]