We have been wondering for some time now about Amazon’s plan for India. Seeing how two former Amazon executives have managed to build up Flipkart by doing what Amazon does best and adapting it to the Indian market, we were sure that Amazon would not keep quiet. For many months Amazon was very tight lipped about its entry into the country but now it seems they might actually start operations in the country very soon. For those excited about the fact that they will bring their flagship online store to the country, then you will be a bit disappointed. They are just setting up the Amazon Marketplace where 3rd party retailers can sell their stuff through Amazon’s channel. Amazon Marketplace is thus getting into deals with many online retailers so that they only sell their wares through the ‘Community’ Marketplace. Amazon will reportedly not charge the retailers a commission on the stuff sold. Apparently, they have been studying the Indian business landscape and do not want to run afoul of any Indian Government regulations. We all remember the FDI issue which happened some months back. This is also the reason Amazon is being very tight-lipped about the whole thing. Their plan is sound. With this Amazon will be the go to place for all online retailers and hugely benefit from the volumes of visitors coming over. They have been looking for top level e-commerce executives from Indian firms for its retail operations and logistics departments. They have also been delayed because they still have not found a suitable senior executive for Retail yet. Amazon is a major player and has branched out admirably into the tech domain by getting into e-readers, tablets , cloud music and their very own Android app store besides online retail. They started out just being a bookstore, not very different from the beginnings from our very own Flipkart. Will this be any threat to Flipkart? Well, it is difficult to say at the moment but they cannot attack Flipkart directly as Flipkart has managed to dig deep into the Indian Market. They are currently expecting a 10 fold growth in revenue and I don’t think they will shaken Amazon’s tactics very soon. Will Amazon be a success in the burgeoning Indian e-commerce segment? Tell us. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Amazon’s Kindle Fire Is Losing Its Spark According To Early Reviewers Flipkart Raises $20 Million From Tiger Global iPad Sales Plunge As Kindle Fire Tops Holiday Wish-List: Time For iPad 3? Amazon’s Kindles Fire Up The E-Reader And Tablet Markets Shops Now Open At A Mobile Screen Near You: Exciting Enough To Purchase More?
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