Salesforce.com Launches Marketing Cloud; Will Help Companies Monitor Social Media Chatter

by Paul Joseph on September 21, 2012 · 0 comments

Online collaboration tools and Software as a Service (SaaS) provider Salesforce has come up with a solution that allows business keep a close watch on social media chatter. Titled Marketing Cloud , the new software unveiled this week allows image-conscious & proactive companies to monitor Facebook & Twitter chatter & calculate the ‘ impact ’ of posts featuring them or relevant industry. In simpler words, the software can crawl through the social media websites & seek out how the posts, that mention these companies, do & how far the effects of theses posts go. CEO and founder Marc Benioff correctly summarized the tool, “ Are you and your company going through a social revolution ? We see your customers and your employees and your partners are all connected ” As social media networks continue to enhance their importance in business and industrial environments, it has become vital for companies to keep a tab on their impressions being developed there. While a positive comment or post will have to be meticulously promoted, a negative, false or derogatory post / comment will have to be carefully snubbed out or tackled with grace & precision. In order to do this, first the companies will require a dependable system that can highlight such mentions. A while ago similar tool called Champion was launched by ABIBA Systems . This goes on to show how eager companies are to maintain their reputation online. Salesforce, on the other hand is gearing to face tough competition from its rivals & such innovative offerings will help it justify the huge investments . However, Salesforce is in fact doing quite well, especially in India . With regular acquisitions the company has successfully grown inorganically. While social media sites offer great recruitment opportunities , they were always used for brand building exercise.   Marketing Cloud is another tool in their arsenal. How do you think should companies use it? Image Courtesy |  pcmag Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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