Announcing Nitin Mathur Of Yahoo India As A Panelist At WATSummit 2013

by Paul Joseph on December 27, 2012 · 0 comments

Nitin Mathur is the Senior Director & Head of Marketing, Yahoo! India & South East Asia . He is a senior marketing professional with over 15 years of experience in building brands across diverse sectors – aviation, media, technology consulting and Internet. In his current role, Nitin leads overall marketing for Yahoo’s key growth markets – India & South East Asia (Singapore, Malaysia, Vietnam, Philippines, Indonesia & Thailand). Prior to joining Yahoo!, Nitin was Director of Marketing at Sapient (NASDAQ: SAPE), a global technology and interactive marketing consulting firm. He started his career at Sahara Group, as a member of the Chairman’s office, responsible for marketing and communications for group’s airline business. Nitin holds a Bachelors degree in Statistics & Economics and a Post Graduate Diploma in Business Management.   We asked him about the 5 trends in Digital  Marketing for 2013 and this is what he had to say. “At the cusp of a new year, it is de rigueur to talk about new things going to have an impact. While the Internet itself is no longer a new medium for marketers, the advertising brief is evolving from “ digital also ” into “ digital-at-the-centre. ” Digital is far more integrated with the overall brand marketing plans. And remarkably, not just early adopters but even the verticals are revisiting their engagement plans with Internet on their mind. So, here are a few trends that deserve attention in 2013: 1. Brands engaging through content: Content continues to rule in the digital realm. Today’s media-savvy consumers consider “advertising as interruption” unless it is compelling, timely and relevant. Advertisers will increasingly come on board the digital platform with full commitment to generating branded content that appeals to their audience in specific contexts, with ads becoming an integral part of the consumption experience. 2. Impact of big data on digital marketing: Decisions like whether to use a big celebrity to tweet about a product, or use many “mini celebrities” to do the same will get more easily resolved with the mathematical models now available under what is called big data analytics. 3. Shift of significant ad spend from TV to Internet: The little tributary of brand advertising on the digital medium will grow into a bigger stream, thanks to the more creative and interactive canvas it offers. 4. Superior targeting methods:  The promise of Internet as a finely targeted medium will be realised more strongly than ever—for instance, targeting a specific group like new moms, NRIs, avid photographers is far more accurate and superior on the web. This way brands not only target different consumers with messages tailored to their specific needs and interests but they are also able to measure and adapt their responses. 5. Cohesion among the multiple screens in our lives: With TVs, PCs, tablets and smartphones all vying for people’s attention, they would increasingly want to switch between screens—seamlessly. The interplay among screens (e.g., IntoNow mobile app that mingles TV viewing with social media sharing) will be an interesting, growing phenomenon. In 2013, digital will be “ the reality show ” of choice for brand marketers.” He will be participating in the Panel titled ‘Digital Media – Can it build a brand on its own?’ . If you are a digital marketer who wants to understand how Digital Media is evolving, you should definitely attend this one. Registration Link:   WATSummit2013  |   Venue:  The Orchid Hotel, Mumbai |  Date:  15th February, 2013 For more information, please get in touch with Mohar Sawant Email: mohar@watconsult.com Mobile: 9870237015 Tejashree Nigde Email: tejashree@watconsult.com Mobile: 9867896315 Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com - Web, Advertising and Technology Blog in India]

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