Nokia Launches ‘Your Wish Is My App’ Campaign; Promises To Make You A Millionaire For Your App Idea

by Paul Joseph on December 27, 2012 · 0 comments

Nokia is trying new innovative methods to get people excited about Windows Phone Apps. In association with media company NDTV,  Nokia India has launched an app reality TV show titled, ‘ Nokia Lumia – Your Wish Is My App ’ for its Lumia Range of Smartphones running Windows Phone OS7. The Windows App Ecosystem has to improve its app offering. Android & iOS smartphones have long been enjoying an extensive lineup of apps. However, it is vital to ensure that the apps developed match the users requirements perfectly to enhance adoption feels Gerard Rego, Director – Developer Experience, Nokia India, “ The Nokia Lumia – ‘Your wish is my app’ contest is about opening this platform up for greater innovation and inviting suggestions from the consumer itself, promising them our support in developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace ” What do the contributors / developers gain? In order to ensure a wide response the Nokia Team has ensured a lot of attractive prizes including 3 top ideas each getting Rs. 10 Lakh. Runners-up will get Rs. 7 Lakh & 2 Lakh each. In addition, there will be 7 more who each will get the brand new Nokia Lumia 920 smartphone . Apps have so far defined the purchase decision of smartphones. From the three majors, Windows Phone 7 is relatively newer as compared to iOS & Android  and lacks the arsenal of apps that these platforms possess. Additionally, it will be important for Nokia to get an established marketplace if it hopes to enhance consumer acceptance of the promising, yet slightly premium OS & dangling the carrot of a large stockpile of user-relevant & enticing apps is the most direct approach. What do you think? PS: You can participate in the contest by sending SMS to 55555, IVR Call 1800-102-8558 and through Facebook. The last date of the contest entry is December 31 st , 2012. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com - Web, Advertising and Technology Blog in India]

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