B C Radio From IIT-B Students Aims To Offer a Symbiotic Platform For Musical Artists & Bands.

by Paul Joseph on January 17, 2013 · 0 comments

Close on the heels of Times Internet launching application for their Gaana Online Music service, a group of IIT Bombay graduates has come up with an appealing concept to bring artists closer to audiences. They have developed & deployed a website called B C Radio that allows listening to & later buying of music from new artists.   Students of IIT-B, who were passionate about music (Dhruv Joshi, Kaustub Pandey, Kritin Joshi and Saurabh Agrawal) feel this venture is about giving back to the music community. However, the activities surely suggest an interesting business model , one which should offer a decent ROI, provided it scales up quickly. What does the site offer? Evidently, BC Radio (Be the Change Radio) will have to ink some pretty nifty tie-ups with content providers to feature on the site. Hence it is partnering up with a leading digital indie music store apart from brands like Dewarists & The Music Channel have offered their labels & content in the form of a curated channel. Popular brands like Them Clones and Parikram already feature on the site. We gave the site a quick visit & were truly impressed with the effort they have put in especially when the founders are spread across the country. Simple Interface: In its current stage, the site is a very simplistic offering that is able to function well. Though the UI is not snazzy or fluid, it appears the site will soon be revamped with more features. Realizing the need to connect with a particular form of music instantly, the website offers a choice at the landing page; Metal, Rock, Regional Songs & other Experimental Songs. The site looks, feels & works like an MP3 Player. However, there seems to be little control what you wish to hear apart from the category of music. The site decides on its own & starts playing the music. Indian music & online digital content distribution could together work wonders for the Bands & channels world-wide. Since the site works with artists directly, they should have all the clearances to beam the music & later sell it to interested buyers who wish to have lossless copies. While we would surely have appreciated a smartphone app , do give the site a try & let us know your (musical) experience. Source:   nextbigwhat Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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