Comviva Takes Proactive Steps To Prevent Mobile Abuse

by Paul Joseph on January 22, 2013 · 0 comments

Comviva Technologies , a mobile applications developer & Value Added Services (M-VAS) provider has taken some concrete steps to ensure mobile service operators can offer robust protection against ‘ Mobile Abuse ’. Partnering with mobile security & ancillary services provider AdaptiveMobile , the duo will manage an unique & comprehensive network-based web and message content filtering solution. There are two aspects from which mobile devices receive filtered content. First one is the plain old Spam based SMS & MMS. Mobile users often receive messages claiming to have won some lotteries or a call for a very lucrative career option. Most of such SMSes are spam. Furthermore, though many SMS marketing firms have agreed for a self-imposed restraint about sending marketing SMSes, many fraudulent companies have found a work-around & sometimes redirect the same via international gateways. These become difficult to trace & keep a check on. The servers, being highly dynamic in nature, ensure subscribers are often bombarded by unsolicited SMSes despite registering in the NDNC (National Do Not Call) Register. The message content filtering part from AdaptiveMobile is supposed to perform some “ complex assessments of the content of messages ” looking for specific text combinations & is expected to add another element of control over spam to aid in identifying and preventing fraudulent SMS/MMS and spam. Surprisingly, the product doesn’t seem to protect users from unwanted calls . The other interesting aspect that the joint venture will look into is ‘ Data monitoring ’. This is somewhat more intricate & the company claims it will even take a look at the content type (music and picture files) to weed out the spam from harmless content. Though we have not taken a closer look at how this sort of security works, we can’t help but think if this segment will in fact be more beneficial for owners of copyrighted material than regular subscribers. Pirated material which is regularly shared over the web, could be checked using the security algorithm. Security of the mobile user should be of prime importance to any mobile service provider. However, the same shouldn’t be intrusive enough to go through every piece of information we exchange just to ensure we are not abused. What do you think? Image Courtesy |  vasafrica Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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