Health Care Global Comes Out With An App For Creating Awareness About Breast Cancer

by Paul Joseph on February 7, 2013 · 0 comments

Breast Cancer is called the silent killer among women for a reason. Second only to lung cancer, it is the most fatal kind of cancer, and the most common (27% of all cancers reported are of the breast). Over the course of a lifetime, 1 in 8 women will be diagnosed with breast cancer and in developing countries like India, the number that live for a considerable amount of years is very less. Health Care Global Enterprises has come out with a breast cancer app, the first of its kind in India to contribute to the overall awareness and dispelling myths and misconceptions about breast cancer. Launched by the actor, Ms. Ragini Dwivedi , it explains various self examination techniques for women, facts and FAQs on breast cancer. It also clears the air about certain misconceptions that exist in the minds of the Indian women regarding Breast Cancer, that being the major hindrance towards early diagnosis and successful treatment. The social stigma around the disease can only be eradicated by educating the public. The app tries to bring about a change by creating awareness that, cancer is treatable and is more like a chronic disease. There are a lot of apps that cater to the health segment and market gurus know that health and technology make for a great combination. Software industries that design DBMS software for hospitals are one of the most profitable and return efficient businesses there are. Then there are companies like Philips and GE that design healthcare equipment for hospitals and healthcare centers. Android and iPhone have numerous apps like fast food calorie counter and running tracker but this is a serious app that takes on a killer disease. You can download the app here . More initiatives like this would really bring technology in the mainstream of healthcare based intelligent design. With Feb 4 th being the World Cancer Day , they couldn’t have chosen a better date to release their app. The app, named HCG BCA, is available for free download on Android and iOS. A new University of Michigan study has concluded that women in developed countries survive roughly 10 years longer after a breast cancer diagnosis compared to women in poor-to-middle-income countries. The app comes in even more handy owing to the hereditary nature of breast cancer. Whenever a woman is diagnosed with breast cancer, there is a 50-90% chance that her daughter, sister or niece will suffer from the same. This app will help in creating awareness about preventive measures in these situations. Health care global has announced its intention to create apps for all types of cancer within a few months which will be available for free downloads for Android and Apple phones. While the effort is extremely commendable, the major issue here is that survival rate is lowest in rural India, which is also the part of India without access to the Smartphone technology. Getting the app to these people will be the challenge. Top Image Courtesy |    huffingtonpost Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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