Shuts India Operations; The Sector Consolidates

by Paul Joseph on February 8, 2013 · 0 comments

The Indian arm of the US online travel agency (OTA) Travelocity is now shut. It appears that the company which sold its hotel booking site TravelGuru to last year is now redirecting all its India traffic to the global site. On visiting the India site, you are greeted with a thank you page that informs you that Travelocity India is no longer operational. The site gives customer care and booking numbers/emails and says that visitors will henceforth be directed to the global site. However, the company must be working on getting this done as I was not directed to anywhere. While the landing page on the India site says that you can search for India-related booking options on the global site, the global site asks you if you would want to visit the Indian site of Travelocity (?!). Once you overcome this confusion and somehow reach the US site, the India related bookings options are few and far in-between. For example, a search for flights for a round-trip between Mumbai-Bengaluru threw up only two options – Air India and Jet Airways. The search for hotels, on the other hand, was comprehensive and threw up multiple options across star ratings. The reason behind Travlocity’s India exit is not known. However, the truth is that the online travel market is only set to grow multi-fold. The Global Industry Analysts report says that world online travel market will reach US $533.8 billion by 2018. While the global market is set to grow, the Indian market is only consolidating with exits and acquisitions. For now, I can say that the movement in this industry will be worth seeing over the next couple of months. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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