GreatBuyz From OnMobile Attempts To Offer Mobile Based Deals

by Paul Joseph on February 12, 2013 · 0 comments

Shopping on Mobile has always been a proactive activity. But GreatBuyz is apparently trying to bring the deals to the potential buyer. Bangalore based Mobile Value Added Services (m-VAS) company OnMobile Global Ltd has developed this deal sourcing service. Incidentally, it is a service & not an app. As in, it relies on a couple of messaging & telecom services to alert a buyer about a good deal. Currently restricted to BSNL and Idea Cellular platforms, the makers however, have assured other mobile telecom service providers will soon allow this service to work on their networks. GreatBuyz is a multi-platform, device independent application that makes use of almost all connectivity protocols available. Beginning with simple SMS, the service can also make use of Interactive Voice Response (IVR) & even rudimentary Unstructured Supplementary Service Data (USSD) platforms too. However, what makes this platform really interesting is the fact it can even read Cell Broadcast Center (CBC) IDs & match those to the users’ Handset Client ID. Using these two protocols, the service will be able to confidently determine the area in which the user currently is & beam deals from nearby location. This should work well with local shops, dealers & service providers. Coincidentally, the company is currently inviting such enterprises for strategic tie-ups. How does it work ? A ‘ deal ’ is usually a very time-bound offering which makes it imperative for the buyer to act upon urgently before it expires. OnMobile beams across such deals between 12 in the afternoon to 12 at night. If the buyer decides to buy, the application simply deducts the requisite amount from the pre-paid balance (if it’s a pre-paid GSM connection) or simply adds the amount to the next billing cycle if the connection is a post-paid one! However, only the ‘Coupon’ for the deal can be paid via ‘ Operator Billing ’. Offering relevant deals in a user-friendly manner is critical to gain traction & acceptance. Do give the service a try & let us know your feedback. Image Courtesy |  businessqt Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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