App Jacket From Seventynine Could Speed Up Monetization

by Paul Joseph on March 13, 2013 · 0 comments

Content monetization techniques have been around for some time now. With the growing prominence of smartphone applications, ad managers are always looking for better opportunities to beam promotional messages. Mobile Ad Network seems to have come up with its own App Monetization Technology to suite their requirements. Christened ‘ App Jacket ’, the platform is being touted to be one of the fastest monetization protocols currently out there. The company had an Android version in Beta stage merely a month ago which has just been released for developers to adopt. However, iOS developers will soon get one to call their own. Additionally, the platform seems to have the best coding supports as it works equally well on Windows, Mac as well as Linux based workstations. App Jacket could very well be the de facto for app monetization feels a confident Chirag Shah, Co-founder Seventynine, “ The major value proposition to App Developers is that app jacket creates and enables video and rich media ad inventories, which have at least 10-15 times higher eCPMs than regular banners. This helps app owners multiply their revenue at a quick pace. It offers the developers a transparent self-serve system wherein they can track the performance and their daily earnings. The best part is that app jacket runs smoothly even on 2G connections, thus ensuring maximum possible reach and seamless user experience ”. Though the statement appears to be a very profound & an all encompassing one, it certainly holds water. Ad managers now require Richer Media like video & this platform is able to offer the same. Besides, being cross-platform compatible, management doesn’t need to worry about compatibility or deployment issues. If that’s not all, the Integration Effort/Time required being touted as less than 1 second. This is seriously surprising since others are said to need anywhere between a couple of hours to a couple of days to apply seamlessly. Seventynine which was acquired by Gruner + Jahr has apparently felt the need to come up with its own app monetization platform & that should speak volumes about the growth potential of the company. What do you think? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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