Goibibo Launches Recommendation Engine For International Flights

by Paul Joseph on March 14, 2013 · 0 comments

Goibibo has announced the launch of a flight recommendation engine which will help advise you on the best flights as per your budget and convenience. The company says that its engine will go over the search patterns generated by their users and rank flights based on this. The emphasis is not merely on the cheapness of the flight but rather on the most convenient traveling experience. The company says that already 45% of Goibibo’s users (airplane bookings) have given the service a run through. The company also says that the feedback given by these users have let the company understand that this service is more agreeable with users as opposed to the conventional way of booking tickets. The recommendation engine not only studies and analyses the user input but also goes through other parameters like cancellation policy of each airline, duration, stops, price and stuff to give out what it thinks are the most relevant results. Goibibo’s CTO, Vikalp Sahni spoke about the value of this engine, “This initiative is in line with our promise of making bookings simpler and faster for travelers. One can enable “Flight Advice” by toggling an on/off switch on top right corner of search results bar”. We gave it a quick run through and we saw that when the engine is toggled on/off there are certain changes to the flights listed in the search and timings, however it was not immediately obvious to us how the service generated the results and whether it was convenient or not. Results when toggled off Results when toggled on We did see that flight departures and arrivals of the engine recommended ones were adjusted to proper Indian timings. Instead of say, arriving at 6.20 am in the morning, the engine recommended an earlier flight which reached Delhi airport before midnight on the previous day, but this is again subjective. Do try the engine out and let us know what you think of it. Website | Goibibo Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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