Yahoo Scoops Up Another Start-up, Buys Gaming Platform PlayerScale

by Paul Joseph on May 24, 2013 · 0 comments

Yahoo has continued its acquisition spree and bought yet another start-up, not big as Tumblr though. In a bid to expand itself in the gaming arena, Yahoo has acquired  PlayerScale, which makes software infrastructure for cross-platform gaming. Terms of the deal were not disclosed but PlayerScale will not shut down after the buyout. “Today we acquired PlayerScale. We intend to continue to support and grow PlayerScale’s technology, and we look forward to building great new experiences on Yahoo! using the PlayerScale platform”,  Yahoo said in a statement emailed to AFP. Founded in 2011, PlayerScale develops software for cross-plaform gaming that allows publishers and aggregators to quickly scale titles across various platforms. The company has over 150 million users worldwide, and it’s adding more than 400,000 new users every day. PlayerScale is now being implemented in 4,000 games from more than 2,600 game developers, including Social Gaming Netwroks. ” We will continue to support our existing product and deliver new services to help you grow and manage your success in cross-platform gaming — whether it’s casual, social or mobile,” PlayerScale CEO Jesper Jensen said in a company  blog post.  Half of the company’s staff will be joining Yahoo, while the other half will stay at PlayerScale. The PlayerScale software also incorporates a data analytics tool, which gives developers information that allows them to understand user behavior and track users and revenue across mobile and web-based properties. This then allows developers to increase their monetization and to more rapidly introduce new games into the market. This is Mayer’s tenth acquisition since October last year all of which suggest company’s entire focus to mobile. Along with buying new startups and launching new apps the company is also revamping its existing products. Now, the company is reported to be eyeing online video website Hulu after its bid to buy a majority stake in France-based Dailymotio n was derailed in May. It will be interesting  to see what will be Yahoo’s next move after the PlayerScale acquisition. Will the company go for another buyout next month? Lets wait and see. Image Courtesy |  geek Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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