Smartphones Responsible For Declining Digital Camera Sales: Assocham Study

by Paul Joseph on May 28, 2013 · 0 comments

The demand of digital cameras has taken a setback, as the markets are flocked by smartphones boasting superior quality cameras. Hence, the future is looking far from flash for the digital camera market.  The demand of digital cameras is declining rapidly as popularity of smartphones has soared, says the latest Assocham study. Titled as ‘Digital camera vs smart phones’, the study gives some insights about people’s shift from a digital camera to a smartphone. The report reveals that 92 % of the customers are now preferring high end smartphones  over digital cameras. “ Smartphones are becoming the main camera of choice by a large number of people and increasingly more consumers are relying on their smartphones instead of compact digital cameras for both still photos and video capture”, said the report. “Digital camera sale has suddenly come down due to large numbers of brands of smartphones at affordable price with multiple buying options. Soaring popularity of smartphones is crushing demand for digital compact cameras amongst the young,” Assocham Secretary General DS Rawat said. Assocham said that the category of digital cameras that is worst affected by smartphones are  the sub-Rs 10,000 compact cameras,  with the Indian market flooded with a range of smart phones priced below Rs 10,000 in tier-II and tier-III cities. This category of camera has constituted over 85 % sales in the last five years. The study further touted that sales growth of digital cameras with heavy discounts has significantly declined by 20-25 per cent in the last one year whereas the demand of smartphones has increased by over 150 per cent. In order to restore sales, top players in the camera segment like Sony, Nikon and Cannon have started giving discounts on cameras along with heavy advertising to widen their total market share. The study estimated that digital camera sales in unit terms for the first half of 2013 would stand at almost 50 per cent of the same period last year, even though they carry huge discounts. “Smartphones need fewer steps to share the images with others, thanks to built in Internet access and applications designed to interface with social media and photo sharing sites,” it said. I believe the main reason for this shift is due to instant connectivity feature that smartphones have. And in order to compete with them traditional camera manufacturers must add connectivity to their products. Connectivity needs to be in as many cameras as possible to address the instant-sharing aspect of photography today. Have you substituted a smartphone for a digital camera? Share with us. Image Courtesy |    indiatimes Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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