Indian Companies Investing Heavily On IT And Social Media For External Communication: PwC Survey

by Paul Joseph on June 5, 2013 · 0 comments

With a vision to drive business growth and combat the changing economic and market structures, Indian Inc. is investing heavily in social networks, mobile computing, analytics and cloud computing (SMAC), as per  PwC’s Digital IQ Survey . The survey reveals that 42 % of Indian companies are investing in social media as part of external communications for customers and suppliers (global average 33 per cent), 48 per cent invest in public cloud applications (global average 24 per cent) and 40 per cent in adopting mobile technologies for customers (global average 31 per cent). Speaking on the use of social tools, PwC India Emerging Technologies Leader Rajesh Rajan said, “ Mobility defines the new ways of getting to work, cloud becomes the workplace, analytics provides business sense and social media transforms into the platform to engage with colleagues and customers. In a new age, this could create a whole new ecosystem that ushers in a new level of agility while redefining the traditional work environment”. The India cut of PwC’s fifth Annual Digital IQ Survey evaluates the digital astuteness of Indian organizations, and assesses how enterprises are riding the digital wave to effectively engage with crucial stakeholders, fine-tune operational effectiveness and strengthen risk management strategies. Indian companies have surpassed their global counterparts when it comes to use of IT. Nearly 60% of the survey respondents plan to invest in mobile technologies for employees, and around 40% are building capabilities using the help of third parties. The survey further states that around 48 % of the respondents are investing in data mining and analysis technologies as analytics combined with a comprehensive social media strategy improves customer service and reduce costs. Giving insights about digital astuteness of a company the survey touts that around 85% of the Indian companies are digitally astute, as measured by C-suite collaboration in comparison to 54 %  in the US and 69 % in the UK. About 71 %of the Indian companies have a single multi-year roadmap, and IT leaders in 80 % of those companies shared a detailed understanding of corporate strategy at par with their CEOs. 35 percent of respondents consider their employees to be already equipped with the required mobile technology to deliver products and services, concludes the survey. We had earlier reported that Indian workers tend to use  more social tools  at work than workers in most other countries. As  India witnesses a growth in the IT sector  more and more Indian companies will adopt the route of cloud computing, mobile etc. Image Courtesy |  socialmaximizer Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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