WhatsApp Now Processes 27 Billion Messages A Day

by Paul Joseph on June 13, 2013 · 0 comments

Cross-platform mobile messaging app WhatsApp has revealed data regarding the number of WhatsApp messages that it handles daily, and the amount of messages exchanged between its legions of users growing at a rapid rate. WhatsApp now processes up to 27 billion messages over the course of 24 hours. This is a huge jump especially when you consider how its previous best stood at a relatively fewer 18 billion messages on the last day of last year. Out of the 27 billion messages, 10 billion of these were inbound from WhatsApp users, with 17 billion messages received. These figures do not really tally because they do include group messages, hence to send one message into group chat that comprises of 10 people would be considered as 1:10 inbound:outbound. WhatsApp is really popular among emerging economies as well, and is experiencing sharp rise in usage in countries such as India, where people are gradually shifting to smartphones. In order to generate this seeming insane amount of message volume, WhatsApp CEO Jan Koum recently shared that there are over 200 million active monthly users, which would certainly make them larger compared to Twitter, hence it would not be too far fetched to consider them as the leader in the mobile messaging industry right now. It’s hard to say how the number stacks up to other messaging platforms like Viber and WeChat, because few others really give out those numbers. We had heard recently that BBM is processing about 10 billion messages a day by its 60 million users. BBM is going to be launched on Android and iOS as well. Viber announced a while back that the platform was now 200 million users strong, and thus definitely is in competition with WhatsApp. The company has signed deals with operators across the world and has partnered handset makers — including Nokia, which built a physical WhatsApp button on the Asha 210 – in a bid to widen its base to make the service useful for increasing numbers of people. I think these are definitely great stats for the company and represents how the company has charted out its course in terms of ruling the mobile messaging app charts. Again, it points towards the possible decline of SMS usage among the global mobile phone users, as smartphones replace feature phones every minute. Also, this data shows how WhatsApp as a company has grown thanks to a great product and functionality. Still, there’s never a compnay that doesn’t need improvement. Ont hat front, I wish WhatsApp was more regular in updates: it’s been some time since they rolled out new features for their users. To wrap it up, I’m only wondering why Google or some other major tech giant in the Silicon Valley isn’t floating around a proposition to buy WhatsApp. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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