BrizzTV Partners With Airtel DTH For Streaming Movies To TV

by Paul Joseph on June 18, 2013 · 0 comments

Airtel’s Direct To Home (DTH) arm  Airtel Digital TV & BrizzTV Media Lab Pvt Ltd have entered into a partnership that will offer   freemium model based movie streaming straight to Television. Subscribers to Airtel’s DTH service will soon have the option of enjoying premium movies without traditional commercial ad-breaks. By managing the screen space, the company has found a unique solution that will offer content merged with advertisement. But what is interesting is the way BrizzTV juggles both the aspects simultaneously & yet manages to offer a break-free TV watching experience. What is the duo offering? Airtel DTH will essentially offer a channel (No. 155) via which content from BrizzTV will be broadcast. BrizzTV is actually a digital media startup that brings web content onto the television screen without internet connectivity. The company has an ad-supported platform called Freemium TV. This platform offers ‘Reduced Screen’ Content Playback. In other words, content like premium movies will play without any dedicated ad-breaks continuously, but on a curtailed area of the screen. In the present state, viewers can continue to watch the movie & ads will play on the remaining portion of the screen. The ads have been designed to ensure the viewing experience is not hindered. However, viewers can choose to do away with the ads completely & have a full-screen movie playing experience by paying either a monthly subscription charge or even ‘Pay-if-you-want’ model where subscriber can opt to pay & watch a single movie. The ad revenue generated from the Freemium model will be shared by BrizzTV & Airtel. A while ago YouTube & others had thought of a very similar concept wherein it would broadcast content via a dedicated TV Channel . While the video-aggregation site manages to earn by inserting audio-visual ads, before, during & after a video, BrizzTV has chosen to place the same alongside the actual content. Do you think such a model will be accepted by the TV watching audience? Image Courtesy |    dreamdth Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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