Vodafone India Has Started Cutting Its 2G Data Charges By 80% In Select Regions

by Paul Joseph on June 18, 2013 · 0 comments

In what seems to be a bid to get more users to adopt its  mobile Internet services, Vodafone India has announced that it has started slashing 2G data charges by 80%  in select regions. The previous rate for 2G data was 10p/10kb which is now down to 2p/10kb on a ‘pay as you go ’ basis. The changed rates are now applicable in Karnataka, UP West, Madhya Pradesh and Chattisgarh circles. The operator plans to roll out the revised data rates nationally in phases. These new rates are applicable to both pre-paid and post-paid subscribers in these regions. The data packs and bonus packs that the company offers will not change in terms of pricing as of now. This move is meant to get users with limited usage to get access to affordable internet connections on their mobile Vivek Mathur, Chief Commercial Officer, Vodafone India said, “The overall internet penetration in India is low while the mobile penetration is several times higher. Most consumers will discover the power of the internet via the mobile. We, at Vodafone, want to accelerate mobile internet adoption through penetration, consumption and value addition. This 80% reduction in data charges for customers using 2G network is an important step in this direction and we are confident that this move will facilitate in faster adoption and better usage.”   As the Internet becomes an important utility in the country in the days to comes, telcos can no longer ignore mobile usage and the scale of usage in the country. Affordable pricing means more users who access more of the Internet. Not many people get off once they get hooked to the Internet and thus this move will ultimately help Vodafone and the other telcos who are revising their rates to consolidate their position as mobile Internet providers. The cut in Roaming rates will affect telcos financially, something they were wary about. Mobile Internet and value added services will end up becoming good revenue funnels for these companies and thus all operators are looking to strengthen their data services and remove the barrier to entry for users in smaller cities and rural areas. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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