WhatsApp Crosses 250 Million Monthly User Mark

by Paul Joseph on June 21, 2013 · 0 comments

WhatsApp Messenger which sits comfortably on  hundreds of millions of smartphone users just found few more homes. The popular mobile instant messaging service has revealed to the Wall Street Journal that it has surpassed 250 million monthly active users. Launched in 2009 by two ex-Yahoo staff, Jan Koum and Brian Acton, WhatsApp crossed 200 million user mark back in April this year with 20 billion messages a day. Last week, the cross platform mobile messaging service announced that it now processes 27 billion messages per day. The app’s popularity and breakneck growth is mainly due to its offering which is unlimited individual and group messaging for just 99 cents on iOS and free for Android. The app also recently expanded to Windows Phone and Blackberry platform . In terms of user base WhatsApp faces a competition from over 200 million user Twitter and Skype with 280 million. However, the  biggest competition, it faces if from Chinese app may WeChat claims to have 300 million active monthly users. Rise in the use of instant  messaging has increased concern for both competing mobile services as well as telecom companies that make huge profits off of text messaging. In April mobile instant messaging overtook SMS for this first time according to the Informa report. WhatsApp is wildly popular in India and as per  Nielsen India Consumer Rankings, was the most engaging mobile app of India consumers. In a bid to expand the user base, the company has tied up with carrier operato r. The app is also moving beyond smartphones and tapping equally strong feature phone market . Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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