5 Million Instagram Videos Shared Within 24 Hours

by Paul Joseph on June 24, 2013 · 0 comments

Putting aside the criticism Instagram has been receiving over the couple past of days, here’s some news for the users who have been making use of the new video platform.  According to an Instagram spokesperson , users uploaded a total of 5 million individual videos in the first 24 hours since its release. By comparison, Instagram users are now uploading 45 million photos every day. So, on it’s first “ day, ” Instagram Video saw 1/9th as many uploads as photos. The peak of the video-uploading frenzy took place during the end of the NBA finals game 7, when the Miami Heat beat the San Antonio Spurs. At that moment, Instagram users were uploading 40 hours of video every minute. When Instagram’s Kevin Systrom unveiled Instagram Video at Thursday’s Facebook press event, I don’t think that anyone doubted that it would garner some huge attention from users of the app. Sure, Vine has been around, establishing itself since January. But this is Instagram, people – a service with over 130 million monthly active users. Plus, Instagram Video brought a few new features to the table. First, the video can be longer than Vine videos – 15 seconds vs. 6 seconds. Instagram video also launched with 13 special filters and “ cinema ” mode, which is basically Instagram’s version of video stabilization. Another thing to consider is that Vine, with its six-second-video focus, is likely better suited to be the “Instagram of video” than Instagram itself. There has always been a tense but friendly rivalry between Twitter and Facebook, each company borrowing features from one another, but adding video to Instagram But will the massive upload volume continue? Or was this just the first-24-hour buzz that most new products receive? What do you think? Image Courtesy |   hothardware Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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