TCS Report Shows Some Interesting Insights About Indian School Students’ Digital Habits

by Paul Joseph on June 26, 2013 · 0 comments

Need some data on the digital habits of school students in India? Tata Consultancy Services has released the results of its study called “ TCS GenY Survey 2012” . The findings throw quite a bit of light on the digital habits of students in the country and validates our general assumption about kids these days being very tech savvy. The study was carried across 14 Indian cities. This included 1660 schools and responses from 17,478 school students who fall within the 12-18 age blanket. Cities that were targeted were Mumbai, Chennai, Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad, Cochin, Bhubaneshwar, Coimbatore, Indore, Pune, Lucknow, Pune and Nagpur. The responses were obtained between August to December 2012. Here is a gist of the findings, Gadgets: 1. Mobiles have taken the top spot among school kids when it comes to gadgets. Home PCs and Laptops come next. Mp3 players, gaming consoles and tablets lag behind the three major categories. Strangely, the gaming console is still considered to be a premium product. This shows that most of the students are increasingly desktop/laptop and mobile gamers. 2. Even though tablets are the last on the segment in terms of adoption, the usage is quickly picking up. 3. Mp3 player sales have declined among school kids because owning a smartphone which comes with a mp3 player rendering these standalone devices as irrelevant. 4. Android is a major player when it comes to school kids and an overwhelming majority uses Android while Windows Phone and  Apple come 2nd and 3rd respectively. 5. Smartphones are taking over when it comes to student mobile usage with a roughly 60% share compared to feature phones. Social Networking: Facebook is the social networking platform of choice for GenY and its usage stands at 91.54% followed by Twitter, Orkut and others. Information Access: 1. Most of the students that responded said that they use the Internet from their homes, which shows the increasing amount of Internet penetration in the country. However, mobile phone data access is also on the rise. A significant amount of students access the Internet from school. In smaller cities, cyber cafes are also a significant access point for students. 2. One out of every 4 school kids spend more than an hour on the Internet and 50% of the kids spend more than 30% of their time on the web. 3. The primary reason for accessing the web for these school kids is research about school subjects. Social networking, Email, Music and Movies come next. 4. School kids are not averse to online shopping, the study found out. 4 out of 10 students are already shopping online today. Preferred shopping categories include Movie tickets, Books, DVDs, Music, Travel (!), Clothes and Accessories. Communication: Facebook and Twitter are the communication mediums of choice for students while other options include SMS, Calls, Email and IM. Email usage is dropping in favor of social ways of communication. The tendency to IM is growing because of the increase of smartphones and thereby apps like Whatsapp and BBM. The study thus shows us how the next generation is evolving with the web. This is a huge improvement since information and media can now be freely accessed by information hungry minds. This is an excellent learning tool for them. At the same time, there are concerns about wasting time, pornography, frauds and scams. We agree that large parts of the Internet are not suitable for impressionable kids but at this rate of adoption, it will be difficult to filter all that out. Parents should pay more attention to their kids’ online habits and impart knowledge, guidelines and best practices to them. The full report is embedded below. [Report] Digital Habits of School Students in India from Do feel free to share your thoughts about this report with us. Via | Social Samosa Image Courtesy | OurBusinessNews Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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