Microsoft Teams Up With Shankar Mahadevan To Launch App For Windows 8 PC

by Paul Joseph on July 4, 2013 · 0 comments

With an initiative to make people overcome barrier of learning music, Microsoft has partnered popular singer and music director Shankar Mahadevan to launch an app for Windows 8 PC. Dubbed as ‘ Shankar Mahadevan Academy ‘, the app offers free courses and learning material in a digital format.  The app comes with and integrated recording tool called ‘ Riyaz Recorder’ that enables singers learning to record their practice sessions. Users can learn Carnatic, Hindustani, Classical, Hindi and devotional music via online virtual class of 45 min every week for 12 weeks. Talking about the app, Shankar Mahadevan said in a company statement,  “I am amazed at the clarity and convenience that I just experienced using this app on a Windows 8 device. The attractive user interface and clarity of sound would make any student want to learn music. The richness of my academy’s app is superb that helps students take music learning from the desk to convenience of the couch or for that matter a bench in a park. I am extremely happy that we have partnered with Microsoft in bringing this to our current and potential students.”   Students can choose adult or kid batches and each batch is limited to three students with an option to upgrade to a single student batch. The Academy Community feature gives students an opportunity to interact with fellow music students worldwide and enables them to share recordings and have discussions. Speaking about the partnership with SMA, Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd .  said,  “We are proud to partner with Shankar Mahadevan Academy to create this engaging and interactive app. Windows 8 is all about delivering unique, differentiated experiences to users and this partnership underlines our commitment to providing world-class apps on the platform. We are sure that Windows 8 users will enjoy the app and it will give wings to many dreams.” Popular reality show Indian Idol’s latest iteration ‘Indian Idol Juniors’ had conducted online auditions this year and launched Android and iOS app.  I believe this is a great initiative and more such established singers, music composers and choreographers should come forward and launch such apps to help eager learners which are present everywhere in the world.  However, I feel that these app should also land on mobile so that a larger audience could access them. What do you think? Lets us know with your comments. You can have a look at the app by getting Window 8 or Window RT. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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