Grass-Root Communications Company Gram Vaani Secures US$ 500,000 From IAN And Others

by Paul Joseph on July 9, 2013 · 0 comments

Gram Vaani Community Media Pvt. Ltd. , a company that works to enhance communication possibilities via virtual telephony has managed to find financial backers within the Indian Angel Network ( IAN ) and a few other investors. The current investment totaling US$ 500,000 is the first institutional equity investment round that the company has scored & will be utilized to increase the network, bolster the product & augment the workforce. What does the company do? It aims to enable rural or semi-developed population gain access to shared news & encourages them to contribute to the news content as well. Currently, the company’s flagship endeavor is ‘ Mobile Vaani ’. This is an automated service that works on the basis of Interactive Voice Response (IVR) and it creates a simple call-in platform. Subscribers or listeners can phone-in & either, leave a message for the masses or just listen to the messages left behind by other callers. Does such a system have an appeal? Interestingly, the company claims to handle about 7000 calls per day & has a user base spanning more than 15 Indian states & 2 Million subscribers. Additionally, the company has even rolled out similar products to other developing countries like Pakistan, Afghanistan, South Africa, etc. Besides an crowdsourced one-to-many call-in service, the company also offers a unique solution to informally host a community radio service that has some advanced features like program scheduling and play-out, telephony and SMS integration, internet streaming , content management and statistical analysis of play-out history. Such features are usually reserved for sophisticated systems integrated, back-end offices, but the company has graciously come forth with its own iteration for the masses & creatively named it GRINS (Gramin Radio Inter-Networking System). Tech companies like these are slowly gaining prominence in the investor circles who wish to give back to the society. In the past , we have seen similar social cause oriented tech developments. Do let us know if there any more out there. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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