Google+ Gets Soundcloud Integration

by Paul Joseph on August 13, 2013 · 0 comments

Google+ has had its own private ecosystem since it launched 2 years ago. Unlike Facebook, Twitter and other social networks, there was no openness towards 3rd party services and thus no integration. While it can be pointed out that Google is pretty self sufficient in this regard because there has always been robust integration when it comes to Google services like Youtube which many people use, it should be noted that there are many other services that people use and the ultimate progression of a social network in order for it to stay relevant is to integrate itself with all these services and thus become a social layer for all your communication, sharing and content consumption needs. So, now Google+ has now gotten one its first third party integrations. Soundcloud will  be playable from Google+ posts itself. All you have to do is share the Soundcloud URL on the Google+ and the service will automatically embed the Soundcloud player in the post. You can also add hashtags to these posts to help their discoverability. Here are a few screenshots of the integration. Sweet! Does this mean that Google+ will open itself for similar integrations in the future? Well, they better do so because more functionality and cross platform/network interoperability of various social apps is very important to the growth and adoption of a social network. Google+ is a superb feature laden network but it is limiting in this regard because Google probably doesn’t want to give out control over to other smaller companies and services. What do you think? Share your thoughts with us. Source | Soundcloud Blog Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via – Web, Advertising and Technology Blog in India]

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