Facebook Testing Trending Section For News Feed On Desktop

by Paul Joseph on September 5, 2013 · 0 comments

Facebook is testing  a new “Trending” topics section pulling together current topics on the social network, in a move that is unlikely to do anything to dismiss accusations that the site is copying Twitter. The new section shows around five  topical subjects in the upper right corner of the Facebook news feed, though is “only available to a small percentage of US users” at present, a Facebook spokesperson confirmed. “ We are running a small test of a unit on News Feed ,” the spokesperson said of the system, describing it as “ still in the early stages of development .” According to a recent WSJ report, the trending column will appear on the right hand side of the Facebook News Feed. The column will highlight all the topics which are currently popular on the site, including hashtags which the company rolled out in June this year. The more people will mention a particular hashtag or topic the more its chances of being displayed on the Trending topics column. If Facebook users include a hashtag in a status then that post is automatically included for later topic searches. However, whereas Twitter’s privacy settings are relatively blunt – profiles can be either public or private – Facebook’s approach is far more granular. By setting individual privacy levels, hashtagged posts have be prevented from showing up in public searches but still visible when friends or family look. It’s similar to the trending topics test on mobile that Facebook began about three weeks ago. Facebook has been testing VIP Celebrity only app and announced embedded posts for websites as well. The new Trending section is part of a recent push by Facebook to surface more relevant, time-sensitive content to its users, especially those who might ordinarily miss out on stories. It remains to be seen as to how this move might affect the Facebook user surge, especially since it’s nothing ground-breaking, it’s merely incorporating rival’s existing features. Facebook should refocus its product strategy on users sharing within their own network. This is just re-creating something for a problem Twitter already solved.   Image Courtesy |    techcrunch   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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