Yahoo Introduces Yahoo Advertising And Other Ad Products

by Paul Joseph on January 10, 2014 · 0 comments

New year surely has got new beginnings for Yahoo. Besides acquiring a start-up, launching NewsDigest app and two digital magazines, the company has introduced  new ad products. The internet company has unveiled three new advertising products designed to improve targeting to particular users and help advertisers, publishers and partners get more return from their online advertising campaigns. Yahoo has rolled out Yahoo Advertising a united platform that will simplify the purchase of ads on Yahoo’s various properties including Tumblr. The move comes from the company to provide a more streamlined way for advertisers to buy ads on Yahoo properties. The company has snowballed to a web giant after Marissa Mayer took over as CEO in 2012. The three ad products launched by the company are: Yahoo Audience Ads –  a better way to buy ads targeted to specific audiences Yahoo Ad Manager and Ad Manager Plus  — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products Yahoo Ad Exchange  — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites. Marissa Mayer revealed that ,”We have been hard at work re-imagining Yahoo’s core businesses across search, communications, media and video — all powered by two powerful platforms, Flickr and Tumblr. The response has been tremendous. This fall, for the first time ever, we surpassed 400 million monthly mobile users, which is about half of our 800 million total monthly users.” Also, Tumblr’s sponsored posts, which have shown early success since their introduction in 2012, will be under the umbrella of the new ad platform. Yahoo lost its spot as the second-largest digital advertising seller, after Google, to Facebook for the first time in 2013, according to research firm E-Marketer. May be it will regain its spot this year with the help of the above ad products.   Image Source |  advertising.yahoo.com Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

[via WATBlog.com – Web, Advertising and Technology Blog in India]

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