by Paul Joseph
January 31, 2012
Featured
Once, BlackBerry was the default choice of enterprise customers for their communication needs. But, that is changing fast, especially in the established markets like North America and Europe, according to a New York Times report . Apple has captured a significant market share from Reserach In Motion (the makers of BlackBerry) in North America, where it once was a dominant player. Samsung is slated to do the same in the other established market of RIM i.e. Europe with its Android operating system. BlackBerry is still going strong in developing markets. But, it is finding it difficult to hold on to its market share in more developed countries. While Apple Inc’s iOS and Google Inc’s Android operating systems have captured a lot of imagination, RIM has failed to innovate in recent years. Hence, many enterprise customers are switching from BlackBerry to other platforms. According to a recent global survey on information workers by research firm Forrester, 27% smartphone users have Android, 26% BlackBerry and 24%, an iPhone. “ Android and Apple together are eating BlackBerry’s lunch ,” said Frank Gillett, a Forrester analyst. Last year, Blackberry Servers had gone down , sending millions of people across the globe into a frenzy. the servers were down for 4days . after the issue was solved to make it up to the customers Blackberry maker RIM offered all the customers 12 premium apps free of cost . And recently it was also reported that both the CEO’s stepped down from their position. Was this a good news ot bad only time can tell? The one asset that RIM can still bank on is security. But, that won’t be for too long, since other players are also addressing this issue. Some of Samsung’s new phones, like the Galaxy S II, include extra security features for enterprise customers. The newest version of Google’s Android operating system, called Ice Cream Sandwich, has built-in encryption. RIM is aware of its problems and is taking a number of steps to address them. It recently brought a new CEO on board in the form of Thorsten Heins. Heins is betting big on BlackBerry’s new operating platform called BlackBerry 10 or BB10. But, this has also received a severe jolt, since the new OS won’t be ready before late 2012. Now, it’s hard to imagine that enterprise customers will be ready to wait for that long. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Android Captures 40% Of US Smartphone Market If Mobile Apps Shape Who We Are..Indians Mean Business Android, iOS Race Heats Up: Nielsen More Than 300,000 Android Phones Activated Daily, Reports Google Android To Become Asia’s Most Popular Mobile OS?
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by Paul Joseph
January 31, 2012
Featured
BlackBerry Makers Research In Motion (RIM) has collaborated with Microsoft to launch a Cloud based Office Productivity Suite. Simply titled Microsoft Office 365 , the service will help Users & Admins alike to better manage the corporate data on the Smartphones & Servers. Blackberry who recently recovered from the blackout is in no mood to upset its present customers & is offering this service free of cost ! Of course the customers include only who have subscribed to the stand-alone Office 365 suite or the standalone Exchange Online offering. However, the good news is that no matter what the data plan one uses, Consumer (EDGE) or Business (BlackBerry Internet Services [BIS] or BlackBerry Enterprise Services [BES]), one can still purchase this service which is presently not priced. The new cloud-based service will do what iPhone owners have been doing for quite some time . Synching Emails, Documents, Calendar & Organizer data. However, RIM has an ace up it sleeve with BlackBerry Balance . This tool will assist Corporate IT Administrators to effectively manage Corporate data on the device which many enterprises fear might land into wrong hands . Furthermore, BlackBerry users can heave a sigh of relief because there is a choice to objectively separate Personal Data & Corporate Data! This cloud-based service will also bring remote lock and remote wipe functions with it. With the recent stepping down of BlackBerry head honchos & other events & incidents , we wonder is there something more than what catches the eye? . With the probable acquisition of Yahoo, not yet materialized, is Microsoft eying RIM? The companies are already collaborating heavily behind closed doors to enhance customer experience . Furthermore, Microsoft & RIM primarily cater to the same end of the Customer pyramid, i.e. the Enterprise Market. There were even rumors of a possible take-over, but they remained just that, rumors. We believe there is still a lot of life let in RIM, but it has to up its game, if it wishes to remain a considerable force in the business circles. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Android Captures 40% Of US Smartphone Market More Than 300,000 Android Phones Activated Daily, Reports Google Android To Become Asia’s Most Popular Mobile OS? Android To Overtake Windows Mobile, BB And iPhone In 2010 – Report
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