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A New SDK From ADTECH To Ease In – App Advertisement

by Paul Joseph November 10, 2011 Featured

Software Development Kits (SDK) are not new. Companies like Google release them for Android & Apple for iOS , but when an ad serving company releases one, it should make news. Following BuzzCity’s footsteps , ADTECH (nothing to do with Ad:Tech ), a leading provider of ad serving technology and part of the AOL Advertising.com Group, announced a new SDK for mobile applications for both iOS and Android platforms today. Adtech chose India as a launch-pad owing to its 865 ( & growing ) Million Mobile Subscribers [TRAI] which make India as the hub of all financially lucrative developments in mobile communication. The SDK is designed to fast-track ad deployment in the apps & games developed by publishers and ad networks. Just like in-program commercials. Adtech already has a ad-serving Platform called AdTech IQ to which this SDK is fully integrated & that should be a great news to its customers. Adtech is betting huge on this SDK says Michael Sturm, Director Intl. Biz. Dev at ADTECH, “ All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don’t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training ”. Multiple devices like Smartphones & Tablets run on iOS (iPhone, iPad) & Android (Samsung’s Tab & MANY other phones) & owing to a single-window approach of only one SDK for BOTH the OSes & multiple platforms, “ customers can profit from additional revenues by simply extending their product portfolio ”. The additional features of the SDK allow publishers of ad, to Track, Target & Monitor its audience & optimize the campaign with frequency capping, if needed, & that too all in real-time! Looks like ad-deployment has become even simpler. Just make the ad & create a shopping cart & wait for the revenue to roll in! Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: advertisment, app, events, game, mobile, news, sdk, startups, web

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Symbian Nokia C5 05 budget phone

by Paul Joseph October 13, 2011 Featured

Like Nokia C5 06, the Nokia C5 05 is one more edition in Nokia mobiles family. The new touch version of C5 is a Symbian OS driven phone which will be available in 4 colors – Black/Aluminum Grey, Black Lilac, White Lilacand White/Graphite Grey. Nokia C5 05 price in india   is not yet available, but its is rumored that the phone promises to be priced reasonably compared to other mobiles in India. The lower version of Nokia C5 03 is a Symbian budget smart phone which is operated on Symbian 5th edition S60 OS. Nokia C5 05 features include a powerful Li-ion (BL-4U) 1000 mAh capacity battery which allows talk time up to 11.5 hours and stand by time up to 25 days, it is sure that from battery point of view the phone is excellent .Further the phone comes with only 2 mp camera with Flash Lite 3.1 support and video recording facility. The all new Nokia C5 05 is powered with 600 MHz processor, 128 MB of RAM sufficiently providing a fair enough speed. The 3.2- inch touch screen with a resolution of 360 x 640 pixels is offered in the phone. As for connectivity Bluetooth 2.1, 3.5 mm headphone jack and micro USB for charging and making synchronization with PC is provided. Data storage goes with 40 MB internal memory to store phone contacts and manage call records. The memory of Nokia C5 05 can further be increased with the help of MicroSD card expendable up to 16 GB. Multimedia is inclusive of audio and video music playerenable to play various music formats track.     Added to it the Internet connectivity is offered through 2G Network operating on GSM 850/900/1800/1900 frequencies and 3G Network with HSDPA 900 / 2100 HSDPA 1700 / 2100. Other features include conference calling, speed dialing ,Service Leaflet. Besides this game lovers can be entertained with the games downloaded from Ovi store offered in the device. The phone offers user to manage his social network, emails and chat. the Free lifetime navigation is provided with turn-by-turn voice guidance. Nokia C5 05 pictures show that measuring 105.8 mm x 51 x 13.8 mm in dimension, the phone weighs 93 g. Nokia C5 05 review suggests that the phone misses out on Wi-Fi connectivity, which makes this device with cut on features for youngsters.   Buy Dell Streak , Buy Samsung Galaxy Tab , Buy Spice Popkorn M9000

Tagged as: article, bikes, blackberry, game, internet, nokia c5 05, phone, price

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Online Gaming Driven by Mobile, Missing out on Gambling

by Paul Joseph August 16, 2011 Featured

The Indian gaming industry is growing exponentially every year into one of the key growth segments in India. It has been resilient despite the current economic downturn, and is supported by increasing disposable income, increased awareness among youngsters and console gamer’s. We are also seen as a leading destination for high end, skill-based activities. International gaming companies are now outsourcing their projects to India due to the quality of game developers.   Mobile Gaming is the Next Big Thing The launch of mobile 3G services will drive the future growth in the Country’s gaming sector. With mobile penetration reaching almost 70 per cent, most of the mobile operators are capitalizing on the growing popularity of mobile gaming by offering games for download to their respective subscribers. Multi Player Games will allow people from different parts of country compete against each other. India lives in villages and our rural population is crazy about Movies, Cricket and Mobile Phones, a sure-shot winning formula. Himanshu Pant, Co-founder of Mactabilis Arts , says it all started with ‘Sholay’, with the game “crossing the 150,000 downloads mark on GSM operators and 800,000 on CDMA phones. From ‘Rang De Basanti’ to ‘Sarkar’ and even ‘Home Delivery’, 60-odd movies have been converted into mobile games. Bollywood constitutes nearly Rs 10 crore, and is expected to touch Rs 30 crore in next two years. Downloading costs anything from Rs 50 to Rs 150 per download. On average, a Bollywood game sells 7K to 10K copies with more popular movies even going up to 25K downloads.” Zapak.com’s Social Gaming Initiative Zapak.com has now introduced its first Facebook-based game called “Zapak Tambola“. The game allows users to invite their friends, chat with them, send virtual gifts and earn virtual money and experience points. As described previously , the player is gifted with virtual money which can be spent buying tickets for tambola or simply to buy gifts, dresses, etc. With Facebook credit , users can make use of their credit cards, net-banking account and Zong when they eventually run out of cash. Missing Out on Online Gambling The recently published Information Technology Rules 2011 has imposed a blanket ban on anything “relating to” or “encouraging” gambling. Gambling is generally considered “immoral” and hence, setting up legal gambling outlets is impossible in the current climate. Poker has been around for ages but it never captured the limelight of the public eyes. It was basically an underground scene, while most of our card games fans have kept a low profile in order to avoid any public scrutiny. Considering how much society has evolved since the original act was passed, we are being a bit archaic about the whole “morality” issue. Only time will tell whether this too shall pass, and the Government sees the scope of raising taxes on customer winnings. In India, the gaming industry is likely to witness a CAGR of 53 per cent and valuation going up to $1.3 billion by 2013 from $239 million at present. With 70 per cent of the Country’s population below the age of 35 years, the trend and acceptance of Gaming together is rapidly growing among youth as it provides them with an opportunity to expand their friend circle by getting engaged in casual interactions and social games. Looking at the quality of developers we have in our own backyard, the only way is up!   Do you plug and play on the go? Are you in favour of Online Gambling? Tell us now!

Tagged as: author, cricket, friends, gambling, game, Gaming, government, hackers, international, news, web

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Blackberry Playbook – First Impressions

by Paul Joseph June 22, 2011 Featured

So the playbook has arrived in India and we got our hands on it. The 7 inch device easily fits in one hand and hence makes it easy to carry around. On booting up the device for the first time we were prompted download an update to the OS and enter our blackberry id. The interface that greets the user upon launch is very similar to the latest blackberry phone OS.  We would skip listing the specs and instead let you know our experience with the playbook. Gestures The playbook’s bezel is touch sensitive and accepts gestures. Swiping up from bottom brings up a card like interface of all running apps. Swiping from left or right when an app is running allows you to quickly switch between apps just by sliding to navigate between open apps and then tapping to make the app go full screen. Swiping from top is a gesture available for applications, so developers can bring a settings view or a search field for the app in response to that gesture. Multitasking This is one area where the playbook trounces the iPad. Given the raw power the playbook has thanks to its dual core CPU the multitasking is a no-compromise desktop like experience. This coupled with the bezel gestures offers a smooth switching mechanism between apps . For instance, when you’re playing NFS undercover (which comes pre installed) and you go to the app switching view through the bottom-up swipe gesture, you can still play the game in the “card” view. Whether this will be of any actual benefit to users is totally upto developers depending on how they use the card switching view. Apps This is one area where RIM could be left behind in the tablet war. The playbook comes preloaded with a lot of apps like the Documents to go suite ,  Facebook , Adobe Reader ,   Bing Maps , etc. Unlike Keynote , Apple’s app for presentations , the Slideshow to go app doesn’t allow you to create new presentations, though you can create documents and excel sheets through the other two apps. Other than these there is the App World through which you can get more apps onto your device. We have learnt that EA’s partnership with RIM is not just restricted to one game, it will be releasing more games in the future. To catch up with its competitors RIM has given developers a variety of tools to develop apps for the playbook. Through an update in the future it will also gain the ability to run the existing 3,00,000+ apps on the Android market. Adobe Flash This is something which is gaining a lot of importance in the marketing campaigns of non-iPad tablets but does it actually work is a big question. A lot of Android tablets and phones have delivered dismal performance when using flash. Does the playbook offer a bug free flash experience? Apart from scrolling suffering a bit we didn’t encounter any other problems while playing Plants Vs Zombies on the browser. Apart from manually pinching and zooming we didn’t find a way to let the game run full screen, but that I guess is an issue with the game developers and not flash. Video Playback and Camera High definition video playback on the playbook is stunning. It allows you to capture videos in 1080p through its 5 mega pixel back camera. HD Youtube videos can be played through the youtube app on the device. The photos app in addition to viewing captured pictures also lets you set any of those pictures as a wallpaper. There is also a video chat app which uses your Blackberry id however we weren’t able try it out. The fact that RIM failed to integrate the Video chat app with its existing messaging platform is a big letdown. Conclusion Since this is a first impression post we might have missed out on a lot of things. Overall we were quite impressed with the whole experience. Bezel gestures , multitasking , 1080p video capture and playback all stand out as big positives. However email , calendar and even Blackberry’s loved messaging app BBM are all absent unless you have a Blackberry phone to pair with the playbook. Apparently, the reason native email is missing because Blackberry’s widely used enterprise servers currently cannot handle the same account on two or more devices. RIM claims its next update to the OS would solve a lot of these issues. For now this device will satisfy the needs of all blackberry lovers or users who just want a device to view videos and listen to music (the existence of the the latter is doubtful). Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Blackberry Playbook To Arrive In India This Month RIM’s Answer To IPad’s Dominance? – PlayBook For Under $500! Introducing BlackPad – BlackBerry Maker RIM’s Answer To The iPad Blackberry Playbook Woes To Continue, Some Devices Recalled After BlackBerry, Others Could Come Under Security Scanner

Tagged as: blackberry, documents to go, flash, game, gestures, playbook-woes, tablet, technology, under-security, user, video

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Advergaming in India

by Paul Joseph June 21, 2011 Featured

Advergaming is a rapidly rising innovative method of interactive gaming technology to deliver embedded advertising messages to consumers. Companies have been innovating new modes to improve customer interaction and expand their reach. Advergaming incorporates branding directly into the gaming environment. Through an advergame, a consumer is lured in to interact with a brand, this enables a brand to pass on their ideas to a consumer who in turn can check out on its own the ideas and philosophy being promoted by brand thereby increasing a brand’s reach along with high level of consumer interaction. Brand managers are increasingly exploring advergaming (or in-game advertising) as a medium to attract young gamers while adding a new stream of revenue. Consider this: Anil Ambani-owned Reliance Entertainment’s gaming subsidiary “ Zapak “ alone has executed advergaming campaigns for over 300 brands across online casual game and mobile gaming genres. The brand is the hero of the game and the consumer plays it to have fun. By the end of the activity, the gamer ends up learning a lot about the brand. The market for advergaming is projected to touch $68 billion by 2012 in the US alone. For Instance: The AXE deodorant brand “talks” to young males, and hence Zapak has made an advergaming campaign – axegames.in – for it. With a fresh lingo and bright colours, the theme of this advergame itself is all about ‘getting the girlfriend of my choice’. A young brand has made a ‘youthful’ advergame, targeted mainly at the younger set of Indian male audience. However, the way the advergame is built attracts men of all ages from India by simply highlighting the fact that they are never too old for a ‘quick game’ . Considering online usage is on an average quite young in India, with 70% below 30 years, it will be a generalization if we say it’s the young India that advergames, online ad community and gaming is targeted at kids (5-12 years) and women (up to 45 years) are as eager and as involved in advergaming as the younger male target group is. Besides the FMCG sector, food and beverage brands , entertainment and media , retail , travel and tourism , telecom , education and lifestyle are the other segments, are increasingly adopting advergaming. Insurance companies like ICICI Prudential Life and IDBI Fortis too are using this interactive medium, developed by Mumbai-based Contests2Win , to explain complex products to consumers in a fun-interactive manner. Consumer profiling for insurance products and risk profiling are also done through advergaming. Insurance and finance companies increasingly understand the potential of the interactivity to explain complex jargon through simple walk-throughs. A study conducted by Contests2Win specifies that brands do not primarily look at advergames for revenues. Typically, a consumer spends 3 minutes on an advergame and an advergame generates 25,000 responses i.e 75,000 interactive minutes spent on a brand. Brand owners cannot buy that in traditional media. At present, Contests2Win gets 25% of its revenues from advergaming campaigns. In the next couple of years, it expects the share of branded entertainment products to touch at least 40% . Internationally, mobile games accrue 20% of their revenues from advertising as many companies are providing games for free. At present, less than 3% of our revenues comes through games advertising. However, over the next two years it is expected to grow to at least 25% with the key growth drivers being the mass market distribution of mobile games and more awareness among advertisers of this interactive medium. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Zapak to Make the Knight Riders Play Zapak & c2w.com using Social Media Effectively for AV Virals Companies Cash In On World Cup Fever With Cricket-Themed Games Young India Is A Different Ball Game When It Comes To IT And Internet Reliance Entertainment Ties Up With Tom Hanks’s Playtone To Create Electric City

Tagged as: advergame, axegames.in, consumer, contests2win, Entertainment, game, gaming technology, hero, ideas, knight-riders, social, zapak.

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Dual SIM Samsung Hero E2232: Value for money

by Paul Joseph June 2, 2011 Featured

Samsung is the one of the huge branded mobile manufacturing company in India. The company is having a good amount of customers all over the India. Samsung has introduced a new mobile in the Indian mobile market. Samsung Hero E2232 is already launched in to the market and grabbing mobile lover’s hearts. Samsung Hero E2232 price in India is Rs.2290. This model is having many advanced features like Samsung Hero E3213, Samsung Chat 332. Samsung Hero E2232 having many advanced features with attractive price. This mobile works with Dual SIM of GSM Network. The music experience of the mobile is the center of attraction of for this model. Samsung Hero E2232 having long battery backup for enjoying the features. The Ergonomic design with easy portability and secure grip will give more comfort for the customers. The back cover is build with anti-scratch method. The dual camera and FM radio with recording facility is enabled with this mobile. Samsung Hero E2232 having a good camera and advanced Bluetooth. This Samsung Hero E2232 is enabled with social networking sites for to stay always in connect. Samsung Hero E2232 specifications are attractive. This model packed with MMP operating system and Openwave 6.2.3.3 browser. This model works with Dual Band GSM at Dual SIM with good receiver. The dimensions of the mobile are 106.9×44.4×13.9 MM and weight of 68g. A good camera is enabled with this mobile. The battery 1000mAh will give more battery backup, the talk time up to 11 hours and the stand by time up to 660 hours. The advanced music player and video player with good recording facility. Java is also enabled with this mobile for the game lovers. Samsung Hero E2232 is having advanced features like FM radio recording, document viewer, offline mode and PC synchronization application. The internal memory is also sufficient and the external memory is expandable up to 8GB. Buy Dell Streak , Buy Samsung Galaxy Tab , Buy Spice Popkorn M9000

Tagged as: game, having-advanced, india, mobile, samsung price, samsung review, samsung-chat, samsung-hero

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NBA Ties Up With Times Internet

by Paul Joseph May 31, 2011 Featured

After Indian Premiere League (IPL), it is NBA (National Basketball Association) who has tied-up with Times Internet Limited (TIL) to introduce devoted NBA section on the Times of India website. Thanks to this digital partnership more than 12 million users will enjoy latest updates on NBA , latest news and scores of the NBA matches , video highlights , photo galleries and articles from NBA analyst along with in-depth feature on players and on leagues . In recent times, the popularity of NBA have increased in India so taking advantage of this situation, Times group is planning to provide on- site and behind the scene coverage of the matches of NBA finals 2011 . Currently, Mahindra NBA Challenge is a community based basketball league in India which is in it’s second season. The NBA has also joins hands with Basket Federation of India (BFI) to promote the sports at all the levels. The leagues global  social responsibility program called NBA Cares , have hosted youth and coaching clinics over past times. To leverage the game, basketball courts are being refurnished to access and promote the game among youth around 15 NBA players have traveled to India. The NBA is also working closely with BFI to identify talented coaches for India’s National Team.Some of the marketing partners of NBA in India are Adidas, Coca Cola, HP, Mahindra, Nike, Reebok, Spadling. The NBA in India have recently offered variety of jersey and merchandise in 200 Adidas store in the country. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Most Commented Posts Paypal India Block Leaves IT Guys High & Dry – Need For An Indian Paypal? Wish Us Happy Birthday And WIN Free Customized TShirts from Myntra.com – Domain & Hosting from LimeDomains Be a BIG part of the next BIG thing! Join WAT! Now Women Meow On FM Radio! WATBlog Wins The Best Indian Blog Award 2009! Thanks To Our Readers, Bloggers & Staff!

Tagged as: digital, game, Indian, indian premiere league, international, internet, media, paypal-india, times, times internet limited, times of india website, women

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Play Zapak Tambola On Facebook

by Paul Joseph May 31, 2011 Featured

Some of the most favorite games on Facebook are FarmVille , CityVille , Texas HoldEm Poke r, Mafia War , Cafe World , etc. most of these games are developed by Zynga .Well, one more game have ushered into the gaming world of Facebook called ” Zapak Tambola ” introduced by Zapak.com , online gaming portal. The game makes use of all social feature of Facebook. The users can invite their friends to chat, send gifts and earn virtual money and get rewarded with points. When you login into your Facebook and accept the permission for the game, you are gifted with virtual money after playing tutorial, followed by the user can spend the money buying tickets for tambola and start playing the game or simply spend money buying gifts, dresses, etc. With Facebook credit coming soon, users can make use of their credit cards, net-banking account and Zong when they eventually run out of cash. Basically, Zapak tambola follows the same footsteps lacking in new & innovative features. It have same features like costume & gender modifier, customizing avatar, hair & face change, scoreboard displaying highest and lowest score. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Most Commented Posts Paypal India Block Leaves IT Guys High & Dry – Need For An Indian Paypal? Wish Us Happy Birthday And WIN Free Customized TShirts from Myntra.com – Domain & Hosting from LimeDomains Be a BIG part of the next BIG thing! Join WAT! Now Women Meow On FM Radio! WATBlog Wins The Best Indian Blog Award 2009! Thanks To Our Readers, Bloggers & Staff!

Tagged as: block-leaves, facebook, friends, game, Gaming, happy-birthday, india, indian-paypal, money, paypal-india, radio, social, women, women-meow, zapak-tambola

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Ranbir Kapoor to be booked for Hero Honda Ads

by Paul Joseph March 5, 2011 Featured

Ranbir Kapoor is the man, who has not just change the game but he has rewritten the game, in his own words. He is one of the super stars in Bollywood. Because of his mass appeal Bollywood easily back on him. Presently the Bollywood hunk Ranbir Kapoor score is very high. He is grabbing some top rated movies with a catch like Katrina Kaif, Kapoor implant is big on endorsing brands. Not only the movie makers, even the ad industry guys are queuing up at his doorstep to take his call sheet for ad shooting. After having so many certified brands like Pepsi, Nissan Motors, Micra, Panasonic and many others, now he is endorsing the major Hero Honda motor bikes ad. Very Soon Ranbir Kapoor will be posing in front of Hero Honda CD Dawn, Hero Honda Pleasure and Hero Honda Karizma . According to some rumors, Ranbir Kapoor is in talks with Hero Honda Company for a brand ambassador for 2 wheelers. Hero Honda is the largest motorbike producer in the world. It maintains it number one position for both productions as well as in sales market. It dedicates its own team to design, develop and innovate the new ides to fulfill the market and customer needs. Hero Honda Company appoints famous actress or cricketers as ambassador for its product. It gives maximum importance for publicity also. It uses some good riming lines in its ad. ‘Hero Honda Dhak Dhak Go’ is one of the famous tagline. It makes a vibrant in 2 wheelers riders. Because of this tagline so many, changes their some other branded two wheeler to Hero Honda 2 wheeler. It is quite evident that Hero Honda a joint venture company from India and Japan is capturing the market with its all effort. Their Popular bikes are Hero Honad Karizma and Hero Honda Splendor. Hero Honda chooses the top class ambassadors for its bikes ad. Like Priyanka Chopra, Virendra Sehawag and all most all the whole Indian team is involved in Hero Honda Bike ads. Now it is going to appoint Ranbir Kapoor for its future ad. With a target of youngster in the range of 18-24, to grab and lead the market. Hero Honda wants to reach 5 million bikes sale in the present year and it believes the words ‘One of the key pillars of our winning strategy has been to consistently keep introducing new, advanced products and maintaining a balanced product portfolio’. It puts more and more creative ides not only in the production even in the publicity also. With all, we hope that Ranbir Kapoor entry will fulfill the Hero Honda ‘s dream in order to capture the market.

Tagged as: game, hero honda india, hero honda karizma, hero honda review, honda, honda-karizma, japan, Market, movie, pepsi, priyanka-chopra, ranbir, words

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ESPN Star and Cooliris partner together for ICC Cricket World Cup 2011

by Paul Joseph March 2, 2011 Featured

This world cup, ESPN STAR had tried several innovative ways to enhance the sporting experience of the fans. In continuation with its efforts, it has now partnered with Coolris to provide them with real-time exclusive photo stream of the never-seen-before behind-the-cameras coverage of the cricketing action, using Liveshare by Coolris. The Liveshare application would also allow the fans to experience the atmosphere of the matches at major venues and share the live stream with their group of friends via espnstar.com/cwcliveshare, Facebook, Twitter and email or even create their own streams with the Liveshare application. Liveshare is available for free at espnstar.com/cwcliveshare, as well as via the Liveshare mobile app, which is available at the iTunes App Store , the Android Marketplace , and the Windows Phone Marketplace. ESPN Star is the first broadcaster in Asia to use Liveshare application to connect directly with the fans. However the application is hugely popular amongst the U.S fans as some big names of the entertainment industry like Ozzy Osbourne, the Stanford Cardinal and Michael Bublé already use it. The rise of Internet generation has allowed these broadcasters to watch out for more innovative ways to connect and engage with the fans. The sporting event like Word Cup 2011 provides a suitable medium for the broadcasters to showcase their technical prowess and to connect with their fans.  And not only broadcasters, other players like gaming companies and even online scammers are trying their best to get the most out of the most viewed sporting event. ESPN Star is already broadcasting the cricket’s flagship event across all media platforms – television, online, mobile. Now, collaboration with Coolris will further bolster the fan’s experience by allowing them to get an insider perspective about the game they love the most. Have you tried the new ESPN Star Liveshare application? What is your take on such methods? Do let us know in the form of comments. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Ibibo Launches CricEx For World Cup As Fantasy Cricket Games Attract Players Vodafone To Live Stream Cricket World Cup Matches Airtel And Uninor Join The Cricket Bandwagon With Special Offers Telcos Look To Cash In On World Cup Buzz With Various Offers Are Twitter Trends Driven By Mainstream Media?

Tagged as: cricket, Entertainment, game, games, india, live, media, windows, world

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