international

Now You Can Tweet Using A Satellite: A Massive Step Ahead?

by Paul Joseph February 10, 2012 Featured

Twitter has announced that it will be partnering with two major satellite providers so that users around the world can get access to the micro-blogging platform. Tweeting via your Satellite connection is possible using Twitter’s SMS service. Twitter was built to be a SMS service but it slowly took over the world wide web to become a phenomenon. They have partnered with Iridium and Thuraya , two of the world’s largest satellite communication providers. This is to make access to Twitter as easy as possible. Up until now, Twitter could be accessed from smart phones and web but in a country like ours, not everyone has access to smart phones and the web in some cases. How then do they access Twitter? Twitter via SMS is one possibility but it depends on mobile carriers and not all carriers support this. Still you can tweet from your mobile phone using these long codes . So far, these long codes have only been set up for UK, Germany and Finland. Satellite services are universal and this might help more and more people access Twitter. Twitter’s rationale behind this move is to make unbroken accessibility to the service possible in war-torn countries and distant places with very less connectivity. Twitter SMS: Now available for satellite providers blog.twitter.com/2012/02/twitte… — Twitter (@twitter) February 9, 2012 Another important aspect of Twitter is increasing the accessibility of the service from the real-time news perspective. Emergencies and other happenings can easily be tweeted and followed now by many more people. We earlier wrote about how Twitter has changed its policies recently to allow more freedom of speech. What do you think of this new feature? Will it help reaching out to more people or result in an information overload? Share your thoughts with us. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Microsoft To Unveil Windows 8 Beta At Mobile World Congress

by Paul Joseph February 10, 2012 Featured

Microsoft has announced that it will release a test/beta version of its upcoming Desktop operating system, Windows 8 . The operating system was revealed some time back and promises to be the next big upgrade to Microsoft’s Windows. Windows Vista was generally considered a failure but its successor Windows 7 got its act right. Windows 8 will be the Redmond giant’s answer to modern operating systems offerings from Apple and Google. Windows 8 marks the entry of Microsoft’s entry into the tablet segment with its UI and features which are specially tailored to tablets. The operating system sports a new and refreshing UI called Metro. This Metro UI syncs in well with their Tile UI in Windows Phone 7 . Windows Phone has still not gained mainstream popularity as compared to Android and iOS but with a solid combination of a hardware and developer support, Windows may finally support a full fledged computing ecosystem just like Apple has done. Microsoft will also unveil their version of an App Store which fill feature starter apps which will let people see what the Operating System has in store in terms of Apps. Microsoft had already started building relations with developers for their desktop and phone products. Will Windows 8 be a better tablet operating system than iOS and Android? Let us know your thoughts. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Microsoft Readies To Tap Local: Hires Ybrant Digital For Smaller Towns

by Paul Joseph February 10, 2012 Featured

Ybrant Digital , an online marketing company, has been retained by Microsoft India to cater to cities outside Delhi-NCR, Mumbai and Bangalore. In a bid to expand in Metros beyond the aforementioned, MS India has appointed Ybrant Digital to sell its ad inventory for media properties on MSN, Windows Live, and Bing. Ybrant further boasts partnerships with global publishers such as Facebook, Google, MSN, Yahoo!, and Viacom. With team work spread over 140 Ad Agencies, we believe Ybrant can better leverage MS’s ad inventory. Ybrant can offer a much better competitive edge feels a confident Suresh Reddy, chairman and CEO of Ybrant Digital, “ Ybrant will provide businesses with an option to advertise with premium media properties owned by Microsoft. We will ensure maximum RoI (Return on Investment) on the advertising rupee spent by our advertisers across the region ”. Over the past few months, we have witnessed tremendous growth potential in Tier II & Tier III Cities and towns. As larger cities become saturated, such towns will act as growth drivers as opportunities still lie untapped. India’s population is increasingly going online & purchasing even their daily needs. In fact Internet penetration might be the only hurdle preventing growth . In fact, of India’s total internet population of 112 million, non-metro cities account for approximately 68 per cent of people who log on in such smaller towns . Under such circumstances, it is now vital for large websites to focus beyond the golden quadrilateral. What do you think? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Foursquare Out With The New Version Of “Explore” For Smart Devices

by Paul Joseph February 9, 2012 Featured

Foursquare  has announced the launch of an updated version of “Explore” for iPhone and android devices. This will club all the features of Foursquare on web from filtering, photos till location changing abilities. Users are now asked to update their mobile app to see the new changes in “Explore”. This gives a boost to Foursquare ‘s local guide rolled out with friend’s recommendations as well as tips and comments from users. So Foursquare is now your local search engine helping yo to explore places by categories like “coffee”, “burgers” and more. The “Specials” will throw light on the offers from those places and you can also check the mayor discounts on checking in. The most intriguing aspect of “Explore” is the filter button. You will see that button on the right in iOS and at the bottom in Android. This will help you to narrow down search results and get more specific answers to your search.  You will find interesting options like “New to me” or even see places your friends have been to. The discover mechanism is something that adds to the dynamism of “Explore”. So you can find out new neighborhoods, beyond your current location by typing the name or by dragging the map . This will be in accordance with your phone’s GPS reach. Foursquare quoted on “Explore, “When you do a local search on many other services, you get a ‘one-size fits all’ set of results. But with foursquare Explore, we’re using your check-ins and your friends’ check-ins, along with the more than 1.5 billion check-ins from the rest of the foursquare community, to personalize recommendations for you. And every time you check in, foursquare gets better at finding places you’ll like”. The idea is to localize search and build a local village on this planet. So with smart “Explore” now you can where your friends go, search where you want to go, offers and more on the go. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Uninor Won’t Shut Shop, Will Bid In New 2G Auction

by Paul Joseph February 8, 2012 Featured

With the 2G Spectrum Auction being considered null and void, and a new 2G Spectrum Auction being reordered, number of firms were severely affected. However, out of the 22 Licenses which were cancelled, Uninor was affected the most. They had, by far, the maximum number of users on their newly formed network and had the most to lose. Uninor  is a joint venture between  Unitech Group and Telenor . They employ over 17,000 people and have 36 million customers. In a short amount of time, they managed to make a place for themselves in the market by competing  almost solely on price. They have one of the lowest Average Revenues Per Customer (ARPU). With a focus on Voice services instead of data, Uninor did not participate in the 3G Spectrum Auction. On the cancellation of the 2G licenses, Uninor has threatened to shut shop and quit the Indian market and challenge the cancellation in a international court. However, given that they are in over 13 Circles and have 1900 distributors country wide, it is not such an easy thing to do. Now Uninor seems to have softened their stance of leaving the Indian market. Says Uninor MD and Telenor’s Asia head, Sigve Brekke, “ In principle we will go for auction but I am not saying that whether we will win everything … So, the option of exit cannot be ruled out. We will be coming out with advertisement for our customers assuring that we are very much here. This means we will continue to serve our 36 million customers , work with our 22,000 partners and keep building our presence in the market .” Interestingly, the Norweigan Government has a 54% stake in Telenor and hence pressure on India to stay the cancellation is not unlikely. In fact, Norway’s IT minister, Rigmor Aasrud met Kapil Sibal, to discuss the Supreme Court’s cancellation of licenses. Aasrud said in a statement,“ We had a fruitful and constructive mee Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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iOS Apps More Unstable Than Android Ones, Claims Study

by Paul Joseph February 7, 2012 Featured

The battle between the mobile operating systems is getting interesting. There are only two of them at the top, iOS and Android. Many an article and blog post have tried to explain why one is better than the other. iOS is currently at 5.0.1 and Android is at 4.0.3 in terms of version numbers and both bring roughly the same features to the table. Android has introduced some new features like Bump and Face Recognition with Ice Cream Sandwich . According to many developers iOS is a closed system in terms of modding, customizing and hacking whereas Android is open. Both these approaches are unique and have their own benefits although iOS has been said to have the best apps and consistent user experience in its ecosystem. According to a latest study by mobile application monitoring company Crittercism , iOS apps crash much more often than Android apps which is a surprising thing. Apparently, more applications are crashing specifically in iOS 5.0.1 amounting to as much as 28.64% as compared to the latest Android releases. One possible explanation is that the iOS release is new and app developers might not have made their apps compatible to it but this does not explain the crashes that occur in the previous version iOS 4.3.3. This comes up to some 10.66%. Android 4.1 has a crash rate of  1.04% thus making it the most stable operating system out there in terms of app performance. Check this graph out and the picture will be clearer. According to Forbes , Crittercism analyzed over 214 million app using its service between November and December 2011. While iOS added three times the number of apps launched on Android, the analysis is based on percentage and not absolute numbers, thereby making the study fair. Here’s a pie chart that shows both iOS and Android versions and their normalized crash rates. A good number of people are still using older iOS versions. This maybe due to ‘jailbreaks’ or simply because they are not bothered. Thus if people don’t update their existing apps then all the ‘fixes’ are missed thus making the OS vulnerable to more crashes. Do you own an iPhone or an Android? Do your apps crash often? Tell us in the comments section. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Indian Shoppers Go Crazy Over Junglee.com: But Will The High Last?

by Paul Joseph February 6, 2012 Featured

It is interesting to note that  Junglee.com which marked the entry of Amazon in India, has been pulling in flocks on Indian shoppers. In fact it has accumulated one sixth of Flipkart users. The footprints of Indian shopper on  Junglee.com  is growing healthily and Alexa information analytics shows that there are nine pages per visit and users are staying on the site for approximately seven minutes. This is incredibly good as users on Ebay have a record of spending ten minutes or more. Mahesh Murthy, CEO and founder of Pinstorm says, “ It’s very interesting to note how Amazon’s Junglee.com has been able to draw visitors to its site within a few days of launch and without spending any rupee on marketing or traffic building .” The best part of the story is that Junglee.com has users from  Amazon  and this has boosted the traffic figures by nearly 70%. Junglee.com plays a fair game and has molded itself into a marketplace for all e-commerce needs. It has alliances with online and offline retailers naming HomeShop18, Dabur, Hidesign and also has partnered with deal sites such as  Snapdeal  and others like Univercell and more. Online sales are a hit and the Managing Director of Gitanjanli Group also submits to this fact that Amazon plays a huge role in growing their hits per day. “ We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, ” says Amit Agarwal, vice president of Amazon.com However there are mixed views on this. Some Indian players feel that for Amazon Junglee.com is just a entry point and to understand the sentiments and buying patterns of Indian shoppers on the web. Sandeep Komaravelly, Head, Marketing and Alliances,  Snapdeal , feels that the sudden rise in the traffic of Junglee.com is just a hype created by the announcement of Amazon to enter India. This has given a spark of curiosity to Indian Internet users and will not last for long. He says, “ It is too early to quantify the increase of hits or users that we have seen in the last four days because of our partnership with Amazon. We already get over one million visitors on Snapdeal .” To wind up, the inference is that the India has 60 million Internet users and 10 million are online shoppers. India’s retail sector has a $US550 billion ($A515.2 billion) valuation as reported by the India Brand Equity Foundation. So the industry is growing with many more players to join the league. Have you checked out Junglee.com yet? Share your thoughts with us.  Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Facebook Finds India Essential: Golden Age Of Social Networking?

by Paul Joseph February 6, 2012 Featured

Mankind’s basic need is to stay & feel connected. This is  echoed  perfectly in Facebook data analyst,  Inside Facebook Gold’s  2011 data which revealed that India was the third biggest Facebook market after US and Indonesia. In terms of growth rate, at 162.4 per cent, India is second only to Brazil. No wonder, Facebook finds India  indispensable . We tried to analyze the reasons: Orkut was the pioneer of Social Networking. Facebook, which still respects Orkut, however, swept the ground from under its feet. We think, owing to Orkut’s cluttered interface & growing menace of SPAM, users, slowly but steadily shifted towards the simpler & fun to use interface of FB. On the other hand, Google+ may be  growing , but it has still to go viral in India. Guess FB has the first mover advantage here? One might say, Orkut pulled-in the crowd & Facebook kept them engaged! FaceBook has always maintained a streamline approach & “The Wall” concept was simply brilliant. It did  jolt  us with the “ Timeline ” (that was customized  for phones too), but people seem to be slowly warming up to the idea. With increasing access to internet, Indian professionals bogged down by work found a fresh breeze to interact not just with present friends, but track & befriend long lost buddies as well as revealed by Rituparna Borah from Assam, “ I use Facebook to connect with my friends with whom I am not in regular touch with .” With games heavily based on Social interaction, Facebook once again captured the  idle time  of India Youth.  So much so , that they prefer to while away time  than seriously pursue work ! Though we are seeing some people who are starting to  alienate  themselves from this time consuming “menace”, the user-base of FB is growing steadily. We can only see further  growth  as cheaper Internet  becomes  easily accessible. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Google Hires Bouncer For Android Market Party

by Paul Joseph February 3, 2012 Featured

Google’s Android ecosystem has been getting a lot of flak since malicious apps were discovered in the Android Market last year. Google had to remotely swipe off these entire app from every user’s phone. Besides the fact that kind of access into my personal phone is a little creepy, this ‘remote swiping’ did not actually offer a solution since Google would find out about these apps only after they had infected user’s phone. Now, Google has announced that they may have finally have the solution to this problem it’s called the ‘Bouncer’. The Bouncer is a server side application which scours the apps that have been submitted to the Market to find out about any malicious activity. This service will not only check for new applications but will also scan pre-existing apps. “Device activations grew 250% year-on-year, and the total number of app downloads from Android Market topped 11 billion,” Hiroshi Lockheimer, VP of engineering, posted on the Google Mobile Blog . “As the platform continues to grow, we’re focused on bringing you the best new features and innovations — including in security.” “ Here’s how it works: once an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.” Google is basically simulating all the new and old apps on its Cloud infrastructure and seeing if the app is malicious or does anything out of the ordinary. Google is best known for automating things and processes. They have always placed a heavy emphasis on  machine learning and this is quite evident in their search engine. Android also features something called as ‘ sandboxing ’ which does not allow one instance of a running app to interact with other other apps or components on your phone. This same technology is present in their Chrome OS . Here’s a excerpt from the blog which talks about Android’s security features: In addition to using new services to help prevent malware, we designed Android from the beginning to make mobile malware less disruptive. In the PC model, malware has more potential to misuse your information. We learned from this approach, designing Android for Internet-connected devices. Some of Android’s core security features are: Sandboxing : The Android platform uses a technique called “sandboxing” to put virtual walls between applications and other software on the device. So, if you download a malicious application, it can’t access data on other parts of your phone and its potential harm is drastically limited. Permissions : Android provides a permission system to help you understand the capabilities of the apps you install, and manage your own preferences. That way, if you see a game unnecessarily requests permission to send SMS, for example, you don’t need to install it. Malware removal : Android is designed to prevent malware from modifying the platform or hiding from you, so it can be easily removed if your device is affected. Android Market also has the capability of remotely removing malware from your phone or tablet, if required. No security approach is foolproof, and added scrutiny can often lead to important improvements. Our systems are getting better at detecting and eliminating malware every day, and we continue to invite the community to work with us to keep Android safe. Android, as a mobile operating system was considered less safe when compared to Apple’s stringent process of App approval. With Bouncer, Google seems to have killed that fear.  This has been hailed by many as a welcome move for Android and the community of users especially with the Android usage and app consumption rising high in India. Let us see how hackers and malicious coders get around this new security measure. Tell us why in the comments box. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Google Unveils Faster Chrome, Web Store and Chrome OS Pilot Google Looking At India, China For Android Growth Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All? BlackBerry Losing Its Grip On The Market Share?

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Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All?

by Paul Joseph February 3, 2012 Featured

Facebook is ready to make history with the biggest ever IPO in American history. Interestingly, while filing the paperwork with the SEC, Facebook acknowledged some other tech heavyweights as its competitors. And who are these competitors? Google, Microsoft and Twitter . Nothing surprising. Facebook clearly has an advantage over these other companies in terms of social networking. While filing with SEC, Facebook released the following statement: “We face significant competition in almost every aspect of our business, including from companies such as Google, Microsoft, and Twitter, which offer a variety of Internet products, services, content, and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features.” As expected, Facebook singled out Google as it main competitor. “We compete broadly with Google’s social networking offerings, including Google+ , which it has integrated with certain products, including search and Android”. It also said that some its rivals have significantly better resources and dominating positions in certain markets when compared to Facebook. They are obviously talking about Google here. “Certain competitors, including Google, could use strong or dominant positions in one or more markets to gain competitive advantage against us in areas where we operate including: by integrating competing social networking platforms or features into products they control such as search engines, web browsers, or mobile device operating systems; by making acquisitions; or by making access to Facebook more difficult. As a result, our competitors may acquire and engage users at the expense of the growth or engagement of our user base, which may negatively affect our business and financial results.” Facebook is also monitoring start-ups and upcoming social networks that happen to provide the same offerings as Facebook. This includes Social start-ups like Path and Pinterest . Facebook is also looking at local social networks in countries like India, China, Japan and Korea. How Microsoft would be listed as a competitor is still not clear. Facebook faces competition from traditional media and online media businesses in terms of Ad-serving platforms and Ad budgets. Well, that is a lot of competition but then Facebook is that huge a company. We are waiting anxiously for this IPO to unfold. We will keep you updated. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Facebook Earns 23% More On Impressions That Last Year Team Anna Campaign Scores The Top Place On Twitter’s Trendlist Recap 2010 : Social Networking Yahoo Axes About 600 Jobs! Nokia To Follow Suit? Mobile Advertising On A High

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