Once, BlackBerry was the default choice of enterprise customers for their communication needs. But, that is changing fast, especially in the established markets like North America and Europe, according to a New York Times report . Apple has captured a significant market share from Reserach In Motion (the makers of BlackBerry) in North America, where it once was a dominant player. Samsung is slated to do the same in the other established market of RIM i.e. Europe with its Android operating system. BlackBerry is still going strong in developing markets. But, it is finding it difficult to hold on to its market share in more developed countries. While Apple Inc’s iOS and Google Inc’s Android operating systems have captured a lot of imagination, RIM has failed to innovate in recent years. Hence, many enterprise customers are switching from BlackBerry to other platforms. According to a recent global survey on information workers by research firm Forrester, 27% smartphone users have Android, 26% BlackBerry and 24%, an iPhone. “ Android and Apple together are eating BlackBerry’s lunch ,” said Frank Gillett, a Forrester analyst. Last year, Blackberry Servers had gone down , sending millions of people across the globe into a frenzy. the servers were down for 4days . after the issue was solved to make it up to the customers Blackberry maker RIM offered all the customers 12 premium apps free of cost . And recently it was also reported that both the CEO’s stepped down from their position. Was this a good news ot bad only time can tell? The one asset that RIM can still bank on is security. But, that won’t be for too long, since other players are also addressing this issue. Some of Samsung’s new phones, like the Galaxy S II, include extra security features for enterprise customers. The newest version of Google’s Android operating system, called Ice Cream Sandwich, has built-in encryption. RIM is aware of its problems and is taking a number of steps to address them. It recently brought a new CEO on board in the form of Thorsten Heins. Heins is betting big on BlackBerry’s new operating platform called BlackBerry 10 or BB10. But, this has also received a severe jolt, since the new OS won’t be ready before late 2012. Now, it’s hard to imagine that enterprise customers will be ready to wait for that long. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Android Captures 40% Of US Smartphone Market If Mobile Apps Shape Who We Are..Indians Mean Business Android, iOS Race Heats Up: Nielsen More Than 300,000 Android Phones Activated Daily, Reports Google Android To Become Asia’s Most Popular Mobile OS?


