by Paul Joseph
March 11, 2011
Featured
Its seems like a week wherein online video consumption in under the scanner from the research agencies. Here is a chart from comscore on the top video destinations form India. Top Video Properties in India**Based on Total Unique Viewers January 2011 Total India Audience, Age 15+ Home & Work Locations* Source: comScore Video Metrix Total Unique Viewers (000) Videos (000) Minutes per Viewer Total Internet : Total Audience 30,155 1,755,186 302.8 Google Sites 23,563 785,417 101.0 Facebook.com 6,637 30,091 12.4 Metacafe 3,937 33,808 35.3 Yahoo! Sites 2,843 10,960 13.0 Dailymotion.com 2,720 24,128 56.5 VEVO 1,374 4,010 30.1 Network 18 1,229 5,525 109.0 Rediff.com India Ltd 861 2,930 5.0 Microsoft Sites 845 4,890 20.2 MIPS.TV 782 3,414 49.8 *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. **Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com. No surprises to see that Youtube which is one of Google’s sites leads the pack but social networking is right next with facebook leading as a no.2 player for video consumption in India! Followed by other video sharing sites like Metacafe , Yahoo, Daily motion and others. Network18 with its sites like ibnlive.com and in.com ranks ahead of Rediff.com which has iShare. One of the interesting aspects in favour of video advertising is that India ranks 4th in the world when it comes to unique viewers of video content. Check the table below: Online Video Overview Across Select Markets January 2011 Total Audience, Age 15+ Home & Work Locations* Source: comScore Video Metrix Total Unique Viewers (000) Hours per Viewer % Reach Web Pop United States 154,292 15.8 85.2% Brazil 34,378 7.7 84.8% United Kingdom 31,914 18.3 82.5% India 30,155 5.1 71.8% Australia 10,580 7.7 78.6% Singapore 2,344 10.7 81.4% *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. Though the hours per viewer is the least from India at 5.1 hours per month only the unique viewers is ranked at 4th position just a shade below UK. These are encouraging signs for the video advertising startups like Vdopia and Jivox. Infact Vdopia along with Nielsen has also launched a report on the effectiveness of pre roll ads on video in India. Here are some of the results of that survey: Key findings • 58 percent of respondents recall seeing pre-load video ads. • Among respondents who recall seeing pre-load video ads: • 83 percent clicked at least once on a pre-load ad • 54 percent clicked more than once on a pre-load ad • 78 percent have replayed a video ad at least once • 69 percent think video ad is interesting • 87 percent have no aversion to seeing pre-load video ads Among online video viewers surveyed: • 65 percent browse internet for more than an hour • 45 percent spend more than 30 minutes on online videos Entertainment and movie videos are most popular As the above statistics tell you pre roll ads seem to be working when it comes to online advertising. Though with onlu 424 visitors surveyed from online sources this may not be a fair picture as most of those surveyed seem heavy online users with affinity towards video consumption. Though its still an indicative report. Why Online Video Can Make Internet Mass Media? Video is one format that can cut across culture, language, literacy and a lot of other issues to plague the distribution of digital content. The aspect which is a barrier is bandwidth which slowly but surely has been improving with the advent of 3G and wireless broadband coming into the picture. All in all we are quite bullish on the prospects of video content via digital in the future. Looking For A Social Media Agency? CLICK HERE! Related Posts 3G Adoption Will Be Slow : Nielsen Study Discovery And Apalya Partner To Launch 5 Mobile TV Channels Popular Articles Do Not Bring In Ad Clicks, Revenue – Survey Mckinsey-Nielsen Join Hands For Social Media Marketing – Launch NM Incite The Verdict – Facebook Overtakes Orkut In India
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by Paul Joseph
January 7, 2011
Featured
Moneycontrol.com , one of the most well known financial portals in India, has launched new versions of its Markets on Mobile app for Apple’s iPhone and Nokia’s touch phones. The mobile app keeps Moneycontrol up to date with what’s going on in the market. Here’s what the app offers : A real time stock ticker and the ability to receive quotes for any stock. Portfolio Management : If you’re a moneycontrol.com user, you can keep an eye on how your portfolio is doing. A News section – pretty much self explanatory. Messages – Which lets you see MessageBoard that is on their website. Live TV lets you watch CNBC-TV18 and CNBC Awaaz. It also has a video on demand section which seems to have clips from these channels. I spent about 5 – 10 minutes with it. Seems to have all the basic features you’d expect. Various Indian Indices as well as foreign markets. Market movers across various categories such as Top Gainers, Top Losers, Most Active and 52 week highs and lows. As well as data for commodities and currencies. Here are a few screenshots from the iOS version. I’m a little surprised there seems to be no BlackBerry version. Can we expect an Android and a BlackBerry app anytime soon? Have you used the Markets on Mobile app? Try it out and let us know how useful it is. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts India Is The Largest Mobile Advertising Market In APAC : Inmobi Android Users Are The Biggest Network Hogs Indians Most Receptive To Mobile Ads : Inmobi Survey Mobile Advertising On A High Google Acquires BlindType – Android Users To Benefit From Technology
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