mobile

Foursquare Out With The New Version Of “Explore” For Smart Devices

by Paul Joseph February 9, 2012 Featured

Foursquare  has announced the launch of an updated version of “Explore” for iPhone and android devices. This will club all the features of Foursquare on web from filtering, photos till location changing abilities. Users are now asked to update their mobile app to see the new changes in “Explore”. This gives a boost to Foursquare ‘s local guide rolled out with friend’s recommendations as well as tips and comments from users. So Foursquare is now your local search engine helping yo to explore places by categories like “coffee”, “burgers” and more. The “Specials” will throw light on the offers from those places and you can also check the mayor discounts on checking in. The most intriguing aspect of “Explore” is the filter button. You will see that button on the right in iOS and at the bottom in Android. This will help you to narrow down search results and get more specific answers to your search.  You will find interesting options like “New to me” or even see places your friends have been to. The discover mechanism is something that adds to the dynamism of “Explore”. So you can find out new neighborhoods, beyond your current location by typing the name or by dragging the map . This will be in accordance with your phone’s GPS reach. Foursquare quoted on “Explore, “When you do a local search on many other services, you get a ‘one-size fits all’ set of results. But with foursquare Explore, we’re using your check-ins and your friends’ check-ins, along with the more than 1.5 billion check-ins from the rest of the foursquare community, to personalize recommendations for you. And every time you check in, foursquare gets better at finding places you’ll like”. The idea is to localize search and build a local village on this planet. So with smart “Explore” now you can where your friends go, search where you want to go, offers and more on the go. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Airtel Profits Decline Rapidly: What’s The Cause Of Distress?

by Paul Joseph February 9, 2012 Featured

Airtel seems to have succumbed to pressures of high loan repayments costs and competitive pressure in the Indian market. This coupled with low Average Revenue Per User (ARPU) has resulted in 22 per cent drop in its net profit. Country’s largest private telecom service provider, Airtel reported profits of Rs. 1,011 Crores . Meanwhile, its ARPU fell 16 per cent on year-on-year basis to Rs. 187. Interest expenses increased to Rs. 800 Crores . Owing to this bleak news, its Shares fell sharply by 6.6 percent & the script closed at Rs. 354 on BSE. All’s not bleak for Airtel though. It’s African operations are witnessing a 26.7 per cent jump as against 19 per cent in the year-ago quarter. The company is well on its way to break-even with halving of operating loss to 260 Crores! If only it improves infrastructure , it could very start making profits from next quarter. Is Airtel alone to blame for its loss?  On one hand Govt. auctions the Spectrums that incidentally are  not doing well . It then  prevents players from sharing. Under these circumstances, how is a service provider to offer lower tariffs to keep its subscribers from  migrating ? The companies seem to be caught in a risky situation. If they increase prices to offset the heavy costs incurred to procure licenses, then they lose customers. If they keep tariffs low, they make  huge losses  like this. We will not even discuss the intricate Tax structure in India which prevents companies from soaring high! How is a company to operate profitably & yet offer cheap & attractive tariffs? One possible solution that we can think of is to offer innovative  ancillary services . Tata DoCoMo has already  laid the path . What are your views?   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Gamiana Scores $1 Mn. Funding From Indian Angel Network

by Paul Joseph February 9, 2012 Featured

Indian Angel Network (IAN) has confirmed pledging Rs. 5 Crores (US$ 1 Million) to online gaming start-up Gamiana.  Gamiana intends to utilize the funds to enhance software development, increase customer base & bid for overseas contracts revealed Vishal Golia, co-founder of Gamiana, “ We, at Gamiana, will now be able to leverage the global presence, market insights and network of IAN’s global members to fuel our growth ” As part of the deal, IAN member Chetan Shah, has joined the board of Gamiana. While gaming companies are sprouting up , Gamiana’s strategy to target emerging markets makes business sense.  Secondly, Gamaina wants to be a strong contender in the Mobile Phone Gaming arena. With 900 Million GSM connections, even a small percentage adopting their games will have a huge impact on profit margins! How does Gamiana intend to earn ? Gamiana has introduced two free games. Jamia , which is free-to-play browser-based virtual world and Vinashi , which is a real time strategy game . Both the games are targeted at the social space where players can connect and interact with thousands of others globally. Though free-to-play, additional items in the game have to be bought with real-world money! Gamiana’s games are multi-platform. This strong-point should definitely work in Gamiana’s favor, since players won’t have to buy additional hardware just to play it’s games. With an estimated  US$ 9 Billion  virtual goods market, with main competition from  Zynga , let’s see how Gamiana fares. Do you regularly play virtual games?   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Uninor Won’t Shut Shop, Will Bid In New 2G Auction

by Paul Joseph February 8, 2012 Featured

With the 2G Spectrum Auction being considered null and void, and a new 2G Spectrum Auction being reordered, number of firms were severely affected. However, out of the 22 Licenses which were cancelled, Uninor was affected the most. They had, by far, the maximum number of users on their newly formed network and had the most to lose. Uninor  is a joint venture between  Unitech Group and Telenor . They employ over 17,000 people and have 36 million customers. In a short amount of time, they managed to make a place for themselves in the market by competing  almost solely on price. They have one of the lowest Average Revenues Per Customer (ARPU). With a focus on Voice services instead of data, Uninor did not participate in the 3G Spectrum Auction. On the cancellation of the 2G licenses, Uninor has threatened to shut shop and quit the Indian market and challenge the cancellation in a international court. However, given that they are in over 13 Circles and have 1900 distributors country wide, it is not such an easy thing to do. Now Uninor seems to have softened their stance of leaving the Indian market. Says Uninor MD and Telenor’s Asia head, Sigve Brekke, “ In principle we will go for auction but I am not saying that whether we will win everything … So, the option of exit cannot be ruled out. We will be coming out with advertisement for our customers assuring that we are very much here. This means we will continue to serve our 36 million customers , work with our 22,000 partners and keep building our presence in the market .” Interestingly, the Norweigan Government has a 54% stake in Telenor and hence pressure on India to stay the cancellation is not unlikely. In fact, Norway’s IT minister, Rigmor Aasrud met Kapil Sibal, to discuss the Supreme Court’s cancellation of licenses. Aasrud said in a statement,“ We had a fruitful and constructive mee Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Vodafone To File For IPO. Essar Not Part Of It. New Changes?

by Paul Joseph February 8, 2012 Featured

With Essar abandoning the Vodafone- Essar Partnership, Vodafone India Limited [VIL] is one step closer to a partial stock market listing of its Indian operations. As Essar sold its stake in Vodafone India, Piramal Healthcare has bought it for a UK £ 385 Million cash! With just 5.5 per cent stake changing hands, the valuation of VIL now stands at UK 7 Billion . Though the Indian IPO can only be filed in early 2013, Vodafone has started the ground work & hired financial advisory firm & investment bank NM Rothschild to assist in its listing plans. The Valuation at GBP 7 Billion is still pretty low but, Vodafone said Piramal could take part “ in a potential initial public offering of VIL ” or a sale of its stake to Vodafone. We assume the real reason why Vodafone has to have a partner is that under India’s strict foreign ownership rules, a foreign company simply cannot own 100 per cent of an Indian company or subsidiary. Hence, Vodafone must have a local partner. What this means is Vodafone wants Piramal to be an integral part of its IPO filing process & trusts Piramal Healthcare to have a strong backbone for it. This move appears to be a prelude to generate “ value in the eventual IPO ”. Why just 5.5%? Well, the beauty of that number lies in the fact that Vodafone earlier bought Hutchison’s 67 per cent stake in its telecom venture with Essar. Last Year, it further bought out Essar’s 33 per cent stake. After consolidation it had a total of 75.35 per cent stake which is not permitted in the FDI rules whose upper limit is 74% . Hence, Piramal buying 5.5% is actually a strategic requirement! What can one expect from the IPO filing? Even a partial IPO of Vodafone’s Indian business can potentially raise GBP 3.4 billion for a mere 30% stake. “ Such a move would generate cash, potentially to be used to pursue in-market consolidation, and also put some of the ownership of the company into local Indian hands which could cause the regulators to take a slightly kinder view on the company for future matters ,” said Sanford C Bernstein analyst Robin Bienenstock. Vodafone has about 147 million subscribers in India, and broadly 17% of the Indian mobile market . With such high figures, it will surely do well in the listing, hope analysts. Vodafone is here to stay & grow & the IPO merely confirms the same. Hiring of the adviser can be seen as a pro-active step towards firming up capital-raising plans by handing out part of the company to the people of India. While Vodafone gears up for the IPO, we believe clearing core issues like 3G allocation & improving Average Revenue Per User ( ARPU ) is vital to ensure profitable margin. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Mobile Phone Now Allows Marathi To English Translation: New Form Of Education?

by Paul Joseph February 7, 2012 Featured

Have you thought of your  mobile  translating words for you? Yes now Marathi words can be translated into English using a mobile phone. This service is now live and Marathi words can be translated into English via cellular text messages. This text message based mobile translation service was launched at the 85th 85th Akhil Bharatiya Sahitya Sammelan in Chandrapur. This was conceived and created by Nashik-based Sunil Khandbahale and was made to target tier 2 and 3 cities where people are not much fluent with  English  language. This was another initiative by Khandbahale who already runs a web service that translate Indian regional languages into English and vice versa. Khandbahale says, “ Since number of people using   mobile phones   are significantly high as compared those having access to the Internet, the service could be useful”. So people can pay to use such a service and bear the expenses on text messages. In fact the mobile dictionary at the literary festival kind of swept people off their feet since they got instant translations done. The best part this service can be used round the clock and to Ratnesh Horde, “Such services are in small cities such as Chandrapur. Access to knowledge and information is crucial”. This also marks the reach of technology everywhere and in a country like India; it is yet a long way to go. If you wish to use this service, you can text message the following: @MAR (the word) to 9243342000.   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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iOS Apps More Unstable Than Android Ones, Claims Study

by Paul Joseph February 7, 2012 Featured

The battle between the mobile operating systems is getting interesting. There are only two of them at the top, iOS and Android. Many an article and blog post have tried to explain why one is better than the other. iOS is currently at 5.0.1 and Android is at 4.0.3 in terms of version numbers and both bring roughly the same features to the table. Android has introduced some new features like Bump and Face Recognition with Ice Cream Sandwich . According to many developers iOS is a closed system in terms of modding, customizing and hacking whereas Android is open. Both these approaches are unique and have their own benefits although iOS has been said to have the best apps and consistent user experience in its ecosystem. According to a latest study by mobile application monitoring company Crittercism , iOS apps crash much more often than Android apps which is a surprising thing. Apparently, more applications are crashing specifically in iOS 5.0.1 amounting to as much as 28.64% as compared to the latest Android releases. One possible explanation is that the iOS release is new and app developers might not have made their apps compatible to it but this does not explain the crashes that occur in the previous version iOS 4.3.3. This comes up to some 10.66%. Android 4.1 has a crash rate of  1.04% thus making it the most stable operating system out there in terms of app performance. Check this graph out and the picture will be clearer. According to Forbes , Crittercism analyzed over 214 million app using its service between November and December 2011. While iOS added three times the number of apps launched on Android, the analysis is based on percentage and not absolute numbers, thereby making the study fair. Here’s a pie chart that shows both iOS and Android versions and their normalized crash rates. A good number of people are still using older iOS versions. This maybe due to ‘jailbreaks’ or simply because they are not bothered. Thus if people don’t update their existing apps then all the ‘fixes’ are missed thus making the OS vulnerable to more crashes. Do you own an iPhone or an Android? Do your apps crash often? Tell us in the comments section. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Indian Users Not Active Enough: Facebook’s Dilemma In India

by Paul Joseph February 7, 2012 Featured

Though Facebook is gaining rapid entry into Indians’ lives, it daily usage is  still  in lowly numbers. As the IPO filling before the US Securities and Exchange Commission continues to be scrutinized, new information will continue to trickle down. We had recently reported how Facebook  still considers  the ageing Orkut to be its adversary. In Orkut’s case Facebook had validated it saying the locally active Social Networking sites were eating into its User base. Without these, Facebook would have garnered some more users. Whereas in this case, Facebook is worried that owing to the 2G  scam  & 3G  fiasco,  mobile internet is still not wide-spread as it should have been. The lack of easily accessible high speed internet has resulted in people being tethered to a Physical Desktop to access internet & eventually FaceBook. Thus, it may boast of high number of Monthly Active Users, but its Daily Active Users  are very low. What’s the difference? Daily Active User or a DAU is defined as “ A registered user who logged in and visited Facebook through the website or a mobile device, or shared content with his or her Facebook friends or connections though a third-party website that is integrated with Facebook, on a given day ”. In simple terms, a user who logs on to Facebook at least once per day & creates / shares some content or merely interacts with friends and colleagues. On the other hand Monthly Active Users or MAU’s are those who log on at least  once per month . This number for Facebook is very high at 845 Million! However, when it comes to DAUs it drops to half at 483 million on average for December 2011. Though MAUs have increased 39 per cent over 12 months & DAUs 48 per cent, the huge gap between them is worrying Facebook. According to Facebook, this phenomenon is common in the developing countries like India, Brazil, Germany, India, Russia, Korea etc. & this is where it wants to focus reveals the filing, “ We continue to focus on growing our user base across all geographies, including relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea. We intend to grow our user base by continuing our marketing and user acquisition efforts and enhancing our products, including mobile apps, in order to make Facebook more accessible and useful ” Where is Facebook going wrong? Well, according to Facebook, it is not the one to blame. The poor access to internet especially on the move is the major reason. This becomes chronic in developing countries where  Mobile infrastructure is poor . Let’s consider India for example. With over 900 Million GSM users, how many have access to high-speed Internet? While companies are  focusing  on Value Added Services, they keep forgetting about the basic need of reliable connectivity through internet is also to be taken into serious consideration. Despite all this Facebook is growing. Further, it is still at the top  with Advertisers . However, if countries like India, do not support Indians with reliable high speed internet, Facebook could be an indirect sufferer!   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Cellphone An Integral Part Of Indian Consumer’s Life, Says Nokia VP D. Shivakumar

by Paul Joseph February 7, 2012 Featured

In the mobile phone game, one brand immediately comes to mind: Nokia . They have been around for over a decade and their phones are sold in virtually every corner of the world. Having shipped over a billion mobile phones over the years, from the legendary 3310 to the latest Lumia range, Nokia are one of the oldest players in the market. One of their biggest markets is India. Nokia India is their Indian branch, and one of the most successful in terms of sales. Recently, Anirvan Ghosh of Forbes India interviewed former Managing Director and current Senior VP of Sales for Nokia India, Mr. D Shivakumar. Here are some interesting facts we picked up from the interview . An IIT Madras and IIM Kolkata graduate, Shivakumar joined Nokia India 6 years ago, in 2006. Before that, he headed consumer electronics at Philips and also did a stint in Hindustan Levers. Changing Handset Market Since Joining Nokia In 2006 The biggest change Shivakumar sees in the handset market today, as compared to 2006, is the subscriber base. Back then there were around 100 million subscribers. Now, there are over 600 million subscribers. The telecom ecosystem has achieved such massive growth and he commended the Government for facilitating that. Also, the proliferation of Dual SIM phones and phones by local manufacturers is something that was not around 6 years ago. Another big change was the market moving from a feature phone market with a few smartphones , to a market full of smartphones. After Nokia’s N Series started in 2007, smartphones became more talked about and nowadays smartphones and apps are used by almost everyone having a mid to high end phone. In his words, “The consumer fascination with the mobile phone hasn’t changed. The looks of the phone and the desire for the next innovation continue to be strong. A cellphone is an integral part of the Indian consumer’s life and will be so for many years.” Downward Spiralling Tariffs And Where He Sees The Market Heading In Coming Years According to Shivakumar, the main reason for the popularity of Dual SIM handsets was that the consumer saw the difference in tariffs of various service providers for various functions like SMS, Callling and Mobile Internet. He admitted that Nokia was late to enter the Dual SIM market, but now have it standard across its low end phones. The Telecom Industry has gone from a 5 Operator Industry to a 17 Operator Industry. This has greatly hurt profitability. He believes the industry must work collaboratively to get back pricing premium and create value. In the future, more and more feature phones will be replaced by smartphones. Services like 3G and Internet will play a significant role in purchase of handsets. Also, Mobile related banking, education, health and entertainment services will become more mainstream. What do you think of D. Shivakumar’s vision of Indian’s future of the mobile handset? Do let us know in the comments below. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Google Hires Bouncer For Android Market Party

by Paul Joseph February 3, 2012 Featured

Google’s Android ecosystem has been getting a lot of flak since malicious apps were discovered in the Android Market last year. Google had to remotely swipe off these entire app from every user’s phone. Besides the fact that kind of access into my personal phone is a little creepy, this ‘remote swiping’ did not actually offer a solution since Google would find out about these apps only after they had infected user’s phone. Now, Google has announced that they may have finally have the solution to this problem it’s called the ‘Bouncer’. The Bouncer is a server side application which scours the apps that have been submitted to the Market to find out about any malicious activity. This service will not only check for new applications but will also scan pre-existing apps. “Device activations grew 250% year-on-year, and the total number of app downloads from Android Market topped 11 billion,” Hiroshi Lockheimer, VP of engineering, posted on the Google Mobile Blog . “As the platform continues to grow, we’re focused on bringing you the best new features and innovations — including in security.” “ Here’s how it works: once an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.” Google is basically simulating all the new and old apps on its Cloud infrastructure and seeing if the app is malicious or does anything out of the ordinary. Google is best known for automating things and processes. They have always placed a heavy emphasis on  machine learning and this is quite evident in their search engine. Android also features something called as ‘ sandboxing ’ which does not allow one instance of a running app to interact with other other apps or components on your phone. This same technology is present in their Chrome OS . Here’s a excerpt from the blog which talks about Android’s security features: In addition to using new services to help prevent malware, we designed Android from the beginning to make mobile malware less disruptive. In the PC model, malware has more potential to misuse your information. We learned from this approach, designing Android for Internet-connected devices. Some of Android’s core security features are: Sandboxing : The Android platform uses a technique called “sandboxing” to put virtual walls between applications and other software on the device. So, if you download a malicious application, it can’t access data on other parts of your phone and its potential harm is drastically limited. Permissions : Android provides a permission system to help you understand the capabilities of the apps you install, and manage your own preferences. That way, if you see a game unnecessarily requests permission to send SMS, for example, you don’t need to install it. Malware removal : Android is designed to prevent malware from modifying the platform or hiding from you, so it can be easily removed if your device is affected. Android Market also has the capability of remotely removing malware from your phone or tablet, if required. No security approach is foolproof, and added scrutiny can often lead to important improvements. Our systems are getting better at detecting and eliminating malware every day, and we continue to invite the community to work with us to keep Android safe. Android, as a mobile operating system was considered less safe when compared to Apple’s stringent process of App approval. With Bouncer, Google seems to have killed that fear.  This has been hailed by many as a welcome move for Android and the community of users especially with the Android usage and app consumption rising high in India. Let us see how hackers and malicious coders get around this new security measure. Tell us why in the comments box. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Google Unveils Faster Chrome, Web Store and Chrome OS Pilot Google Looking At India, China For Android Growth Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All? BlackBerry Losing Its Grip On The Market Share?

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