by Paul Joseph
September 14, 2011
Featured
Yesterday, Intel, the largest semiconductor chip manufacturer, joined hands with Google to develop and promote new Intel Atom chips powering Android smartphones. This development partnership marks Intel’s entry into the booming smartphone market . The partnership entails both companies to work on optimizing future versions of the Android Operating System to work on Intel’s x-86 based Atom processor. This move can be seen as an attempt to wrestle the market share from the ARM dominated mobile industry. Intel executives, at the company’s annual developer conference in San Francisco, said that the first phones featuring these chips would be launched in the first half of 2012. Intel realized that developing new chips for its internal Meego operating system would not bear fruit as Meego has a tiny market share compared to Android . Google has already announced its plan to acquire Motorola Mobility. So, you could expect to see new Motorola phones powered by Intel Atom running Android Operating System soon. Intel has the largest market share when it comes to manufacturing chips for PCs. But there has been a phenomenal increase in research and interest in the smartphone and tablet segment. Intel has struggled to gain a foothold with their Atom processor for smartphones. Most of the smartphones and tablets run on the ARM architecture and companies like Apple, Qualcomm, Nvidia, Texas Instruments and Samsung already have a head start with the production of these chips. One of the main reasons for the popularity of ARM based chips is that the power consumption is less, a major factor for hand held devices. But Intel Chief Executive Paul Otellini is optimistic about the late entry of Intel. He feels that there is still quite a lot of opportunity in this business and that there is no clear winner. “ Good products on good platforms can really make a difference in the industry “, he said. The new Atom chip called “ Medfield ” has already been demonstrated recently at the developer conference. Medfield is touted to have better graphics performance and improved power efficiency compared to its predecessors. While competitors are doling out dual core chips, Intel will stick to a single core for the Medfield. With the x-86 architecture coming to smartphones and tablets, Intel hopes to bring the uniformity that will bind smartphones, tablets, laptops and desktops together. Intel had partnered with Nokia for Meego , but Nokia struck a deal with Microsoft for using Windows mobile OS as the OS for Nokia phones. So, Intel had to abandon Meego and turn to Android. While Intel’s association with Microsoft in the PC business continues to flourish, Intel’s association with Android pitches it against Microsoft in the smartphone & tablet segment. Will Intel be able to take the sheen off ARM processors? Or is it too late? Tell us
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by Paul Joseph
September 12, 2011
Featured
This seems to be the ‘season of acquisition for Google . After its recent acquisition of Motorola Mobility , Google has now purchased Zagat, a restaurant review portal. One can access reviews of restaurants and nightclubs, as well as hotels and sightseeing attractions and nine other categories in more than a hundred cities from around the world. Zagat.com has over 350,000 regular contributors spread worldwide and depends on them for hands-on reviews and ratings. In January 2008, Zagat was looking for possible buyers and its market value was around $200 million . Google has managed to complete the acquisition for less than $66 million . The exact price has not been disclosed, but any acquisition deal over $66 million automatically triggers an FTC antitrust review, which was not the case here. About two years back Google had tried unsuccessfully to buy Yelp, one of Zagat’s main competitors. In fact, Yelp is currently the leader among the restaurant review portals, with over 50 million hits a month and a database of more than 20 million reviews. Google’s twin strengths, Google Search and Google Maps , can lend greater power and credibility to Zagat’s reviews. Google has been trying its best to ramp up its local content and Zagat is a positive move in that direction. Google’s other product in the local content domain called Hotpot was a bad attempt and it was overlapping some of its existing products. They have now integrated it into Google Places. The content from Zagat will also now be part of Google Places. Zagat is a known name in the restaurant reviews domain and consumers recognize and trust its authenticity. This will mean that Google will not have to spend time on gaining user’s trust from the scratch. They can instead focus on increasing the content and possibly innovating with it. Whether Google will be able to mount a serious challenge to Yelp remains to be seen, but this acquisition is a step forward in the right direction for Google. By: Riddhi M
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