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Google’s Shailesh Rao Joins Twitter: What To Expect Now?

by Paul Joseph February 6, 2012 Featured

Google’s Asia-Pacific operations MD, Shailesh Rao has bid adieu & joined the world’s largest Micro-Blogging Site Twitter. Shailesh Rao who was heading the Media & Platforms Dept. of Google’s Asia-Pacific operations, will now join Twitter as VP International Operations. Shailesh migrated to Google India in 2007 from the Company’s California HQ where he was working as director for the search business. Google is in fact happily bidding farewell, “ We thank Shailesh for his fantastic contributions to Google and Google India, in particular, and wish him the best in his future endeavors .” Shailesh draws with him a large vault full of  experience  garnered while working at Google. Twitter, who is trying to enhance its revenue by introducing  an advertising platform will do well with him at their side. We all know Google’s  bread & butter  has been advertising. On Twitter’s side it was just  clever promotions  via tweets that go viral. Shailesh, with his MBA from Kellogg & BS from Wharton, will certainly strike a beautiful balance between what people talk about & what companies  want them to talk about . Twitter, who is indirectly competing with other social media networks such as Facebook, growing its operations in the markets outside of the US is vital. With Shailesh at its helm, we can surely expect he will help Twitter garner  revenues  from advertisers in Asia and elsewhere as it steadily progresses to wards a  global ad push . Google’s Social Networking has been growing  steadily . However, so have  complaints  of malpractice using its Adwords. That too, in India! Shailesh spearheading the International Operations makes us wonder, has Twitter hired him as a precautionary measure? Diplomatic mission to pacify the “local” crowd? Share your thoughts with us.  Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Google Hires Bouncer For Android Market Party

by Paul Joseph February 3, 2012 Featured

Google’s Android ecosystem has been getting a lot of flak since malicious apps were discovered in the Android Market last year. Google had to remotely swipe off these entire app from every user’s phone. Besides the fact that kind of access into my personal phone is a little creepy, this ‘remote swiping’ did not actually offer a solution since Google would find out about these apps only after they had infected user’s phone. Now, Google has announced that they may have finally have the solution to this problem it’s called the ‘Bouncer’. The Bouncer is a server side application which scours the apps that have been submitted to the Market to find out about any malicious activity. This service will not only check for new applications but will also scan pre-existing apps. “Device activations grew 250% year-on-year, and the total number of app downloads from Android Market topped 11 billion,” Hiroshi Lockheimer, VP of engineering, posted on the Google Mobile Blog . “As the platform continues to grow, we’re focused on bringing you the best new features and innovations — including in security.” “ Here’s how it works: once an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.” Google is basically simulating all the new and old apps on its Cloud infrastructure and seeing if the app is malicious or does anything out of the ordinary. Google is best known for automating things and processes. They have always placed a heavy emphasis on  machine learning and this is quite evident in their search engine. Android also features something called as ‘ sandboxing ’ which does not allow one instance of a running app to interact with other other apps or components on your phone. This same technology is present in their Chrome OS . Here’s a excerpt from the blog which talks about Android’s security features: In addition to using new services to help prevent malware, we designed Android from the beginning to make mobile malware less disruptive. In the PC model, malware has more potential to misuse your information. We learned from this approach, designing Android for Internet-connected devices. Some of Android’s core security features are: Sandboxing : The Android platform uses a technique called “sandboxing” to put virtual walls between applications and other software on the device. So, if you download a malicious application, it can’t access data on other parts of your phone and its potential harm is drastically limited. Permissions : Android provides a permission system to help you understand the capabilities of the apps you install, and manage your own preferences. That way, if you see a game unnecessarily requests permission to send SMS, for example, you don’t need to install it. Malware removal : Android is designed to prevent malware from modifying the platform or hiding from you, so it can be easily removed if your device is affected. Android Market also has the capability of remotely removing malware from your phone or tablet, if required. No security approach is foolproof, and added scrutiny can often lead to important improvements. Our systems are getting better at detecting and eliminating malware every day, and we continue to invite the community to work with us to keep Android safe. Android, as a mobile operating system was considered less safe when compared to Apple’s stringent process of App approval. With Bouncer, Google seems to have killed that fear.  This has been hailed by many as a welcome move for Android and the community of users especially with the Android usage and app consumption rising high in India. Let us see how hackers and malicious coders get around this new security measure. Tell us why in the comments box. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Google Unveils Faster Chrome, Web Store and Chrome OS Pilot Google Looking At India, China For Android Growth Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All? BlackBerry Losing Its Grip On The Market Share?

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Orkut Still A Contender Reveals Facebook’s IPO Filing!

by Paul Joseph February 3, 2012 Featured

Facebook feels that Orkut is still a worthy adversary for it in India. One of the largest, Facebook’s IPO filling keeps revealing many interesting tidbits. We recently wrote about how Facebook actually accepted it had rivals. But considering Orkut to be one of them is, well, amusing in the least. Sure it was a huge rage when Google introduced it. We remember filling in so many fun trivia & quizzes. However, since Facebook reared in India, people have literally forgotten Orkut. While Facebook may consider it a rival lets evaluate; Why? Facebook has named others along with Orkut, such as Cyworld in Korea, Mixi in Japan, vKontakte in Russia & of course Orkut in India as well as Brazil. These are being referred to as Social Networks with Deep Regional Roots . Nonetheless, together they have sizable population of active & passive users attached to them. This has directly affected Facebook’s march in these regions. In their absence Facebook would have garnered considerably more users per month. Facebook grew 132% over last year in terms of Monthly Active Users (MAU) in India, while in Brazil it was a whopping 268% . Despite this the Filling relegates us to “ relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea ” In case of Japan & Korea, the filing reveals penetration of only 15% & censorship-riddled China has near 0% ! Orkut, once a vibrant network has been relegated to the Back-burner, both by users & by Google. Though it’s own have abandoned it, Facebook is still watching it cautiously. Do you still use or prefer Orkut? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts How The Young Buy Mobile Phones : Report The Verdict – Facebook Overtakes Orkut In India Twitter Usage Dominated By Indonesia, Brazil and Venezuela – India Comes In At 18th Twitter Moves Towards Content Curation Special Feature: Facebook, Twitter & Firefox Requests Google Not To Be Evil

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Bharatmatrimony Cries Foul: Appeals To CCI Against Google

by Paul Joseph February 3, 2012 Featured

Matrimonial heavy-hitter BharatMatrimony has filed a complaint against Google with the Competition Commission of India (CCI). Accusing Google of discriminatory trade practices related to its AdWords program, BharaMatrimony feels Google is playing unfair with its Adwords. BharatMatrimony, in its complaint has said, Google’s Adwords relating to its websites are being sold to rival parties such as Shaadi.com, and Jeevansaathi.com. The increasing number of “ Competition Law ” complaints against Google globally may suggest a pattern of Anti-Competitive conduct. In India, the protectors of law may argue that this needs to be checked in order to protect Indian businesses and consumers. However, we keep forgetting that Google is a profit making organization. Its money comes from Advertising . In light of these facts, why shouldn’t Google resort to such measures that ensure its revenue increases? While Google has sort of become a de facto when its comes to searching for anything online, it may choose to follow certain regulations. However, selling Adwords to rival companies for more amount of money is by no means an “unfair” practice. While BharatMatrimony has come out openly challenging this behavior of Google, we believe the investigation should be focused on whether Google sold off something that rightfully belonged to BharatMatrimony in the first place. Whose side are you on? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Recap 2009: Online Matrimony Portals Recap 2008: Online Matrimony Space Media Ads Introduced In Search Results: Destroying Sanctity Of Search? The Business Of Shaadi Is A lucrative Affair: But Will The Peak Last? Three Musketeers Band Together Against Facebook

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You Can Now Buy Tickets From Redbus.in Using Your Mobile

by Paul Joseph February 3, 2012 Featured

  Redbus.in now goes mobile. Backed by Pilani SOft Labs, Redbus.in now is available to its fan-base on mobile as well. This mobile ticketing service was bouncing in its beta service in 2011. But given the fact Redbus had innumerable bus ticket bookings through credit/debit cards, COD as well as net-banking, it is now time for them to be omnipresent. To this the CEO of Redbus.in, Phanindra Sama says, “ Mobile shows signs of becoming a dominant channel and we want to enable bus travellers to be able to plan and book their tickets easily on the device. We have created a very easy-to-use and intuitive mobile site with all available payment options. “ The mobile site is not only intriguing but also helps users to book tickets, browse bus schedules, choose seat layouts, fares and also make payments using credit/debit cards, COD or net banking. It did bring out the mobile version at a time when the mobile internet users in India are growing constantly. The craze of smartphones has already engulfed the nation. Now the web is moving to mobile as a next step to a smart future-scope. Startups in India are making a mark and this is visible from the humongous investments flowing into the web based product domain. Last year Redbus.in raised $ 6.5 million from Helion Venture Partners, Inventus Capital Partners and Seedfund in its series-C funding. This had started long back in 2008 and 2009 when they started raising funds to bolster their growth and set an example of how simple services can be baked into a product mold.   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Mobile Service Black Out As Spat Between Reliance & Etisalat Continue Indian Mobile Subscriber Base Touches 884.37Million, Says TRAI Airtel Services Still Down And Customer Woes Continue Rs. 50,000 Cap On Mobile Transactions Removed By RBI: Brave Or Risky Move? Android Market Reaches 10Bn Downloads: Gives 10 Apps For A Ridiculously Low Amount!

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Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All?

by Paul Joseph February 3, 2012 Featured

Facebook is ready to make history with the biggest ever IPO in American history. Interestingly, while filing the paperwork with the SEC, Facebook acknowledged some other tech heavyweights as its competitors. And who are these competitors? Google, Microsoft and Twitter . Nothing surprising. Facebook clearly has an advantage over these other companies in terms of social networking. While filing with SEC, Facebook released the following statement: “We face significant competition in almost every aspect of our business, including from companies such as Google, Microsoft, and Twitter, which offer a variety of Internet products, services, content, and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features.” As expected, Facebook singled out Google as it main competitor. “We compete broadly with Google’s social networking offerings, including Google+ , which it has integrated with certain products, including search and Android”. It also said that some its rivals have significantly better resources and dominating positions in certain markets when compared to Facebook. They are obviously talking about Google here. “Certain competitors, including Google, could use strong or dominant positions in one or more markets to gain competitive advantage against us in areas where we operate including: by integrating competing social networking platforms or features into products they control such as search engines, web browsers, or mobile device operating systems; by making acquisitions; or by making access to Facebook more difficult. As a result, our competitors may acquire and engage users at the expense of the growth or engagement of our user base, which may negatively affect our business and financial results.” Facebook is also monitoring start-ups and upcoming social networks that happen to provide the same offerings as Facebook. This includes Social start-ups like Path and Pinterest . Facebook is also looking at local social networks in countries like India, China, Japan and Korea. How Microsoft would be listed as a competitor is still not clear. Facebook faces competition from traditional media and online media businesses in terms of Ad-serving platforms and Ad budgets. Well, that is a lot of competition but then Facebook is that huge a company. We are waiting anxiously for this IPO to unfold. We will keep you updated. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Facebook Earns 23% More On Impressions That Last Year Team Anna Campaign Scores The Top Place On Twitter’s Trendlist Recap 2010 : Social Networking Yahoo Axes About 600 Jobs! Nokia To Follow Suit? Mobile Advertising On A High

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“The Pitch” Winner Edusoft Bags US$ 1 Million Funding From Mumbai Angles: Education To Get More Interactive?

by Paul Joseph February 3, 2012 Featured

Two year old Disruptive Technology Products startup eDreams Edusoft will receive Rs. 5 Crores (US$ 1 Million) from Mumbai Angels. eDreams team has conjured up a patent pending Education tool titled ‘ FunToot ’ which is an Artificial Intelligence enhanced software that has the ability to observe, assess, diagnose, interact, encourage and help . Hence it is scalable & applicable to children with different levels of intelligence & characteristics. So, what was Edusoft Winning ‘Pitch’ all about? “ Rajeev’s business model was very innovative and he is leveraging on a social need- that of shortage of teachers, where there is a need to actually reinforce learning and making it fun .” revealed Harsh Mariwala, CMD of Marico Ltd who judged the final round. The funding appears to be a winning incentive in the Show ‘ The Pitch ’- Season 2. This is a business reality show aired on BloombergUTV, meant to encourage upcoming entrepreneurship. The participants are judged on their “ business acumen, ability to be a team player, innovative thinking, sense of fair play and mental strength ”. At the end of each episode one of the contestants is eliminated. Our readers might recall the pattern is much like Super Angles which feature Venture Capital Firms simply called “Angle Investors” & airs on ET Now. Coincidentally fashion & lifestyle portal Fetise.com secured a much higher investment of 25 Crores through it! While there are many innovative education channels out there, eDreams adds another dimension of Intelligence to it which senses the child’s potential & helps him or her to learn at one’s pace. This higher degree of interaction will surely benefit a lot of children & their parents who feel education has become a rote medium. Would you choose this medium of learning for your kids? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Fetise.com Gets Rs. 25 Cr Seedfund Investment Through ET TV Show LifeBlob.com Secures 1 Million $’s in Funding from SeedFund

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Facebook To File $5 Billion IPO: The Biggest In US History

by Paul Joseph February 2, 2012 Featured

It is IPO time in Techland once again. Facebook, the world’s biggest social networking service is finally going to file its IPO soon. This IPO has been discussed to no end since the rumors came out some 2-3 months ago. The facts are finally here. The company has planned to file a $5 billion initial public offering. This happened yesterday when the company handed over the necessary paperwork to regulators. It has selected financial majors Morgan Stanley, Goldman Sachs, Bank of America Merrill Lynch, Barclays Capital and JP Morgan to manage the huge IPO. Morgan Stanley will be in a pivotal role in the management of this IPO. Let us put that IPO sum in perspective. Google filed an IPO worth $1.4 billion in 2004. Groupon raised $750 million and got a valuation of $13 billion dollars which was half of the expected valuation. Zynga performed miserably in its IPO filing in this December but still managed to raise $1 billion and get a valuation of $7 billion which was way lesser than the expected $20 billion . Here, you see a trend where all these IPO’s are seemingly steep in expectations and that too when the economy is in a bad place. Investor trust in Tech companies is not very strong these days and this effects the valuation of most major Tech companies. But will Facebook be different? It all depends. Considering the IPO history of the previously mentioned companies, Facebook might not reach $100 billion mark so easily. But then again, it just might consider how everyone seems to go gaga over it. The $5 billion amount is just a preliminary target and this will increase depending on investor demand in the coming months. Nonetheless, this marks the biggest ever US market debut in history and this is a company started by a college kid in his dorm-room. Let us see where this goes.. What are your thoughts on Facebook’s IPO? Do let us know. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Groupon Raises The Biggest IPO Since Google Facebook, Groupon’s Valuations Go Up, Up And Away!! Will Women Drive The Future Of The Internet? Recap 2010 : Social Networking Yahoo! Adds Daily Deals, Rich Search Assist and Zynga’s Games To Messenger

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Govt. Issues Show-Cause Notices To TelCos For Under – Reporting Revenue: Demanding Its Slice Of The Pie?

by Paul Joseph February 2, 2012 Featured

India’s Department of Telecom (DoT) has issued Show Cause Notices to India’s five private operators, including Bharti Airtel , Vodafone and Reliance Communications, for under reporting revenues. As per a special audit report conducted for the period between 2006 to 2008, gross discrepancies about the actual revenue generated & the one reported, were found. This was allegedly done in order to pay much lower license fees. This has resulted in a loss of over Rs. 1600 Crores (US$ 330 Million) that is now being sought from the TelCos. Communications Minister Mr. Sibal confirmed the same yesterday & his department has put forth a condition to deposit about 1000 Crores immediately & only after that the companies will get to meet the Minister face-to-face to explain their side of the story. Though this feels kind of a dictatorial attitude, the news, if true will have serious bearing for the Telcos who are already reeling under the pressure of the 2G Scam & 3G fiasco . How does the Under-Reporting work? Telecom Companies have multiple Licenses depending on the service they provide. Unified Access Service License (UASL), National Long Distance (NLD), International Long Distance (ILD) and Internet Service Provider ( ISP ). Now, the UASL (basic and mobile) telephony has a license fee in the range of 6 – 10 per cent whereas NLD, ILD, ISP and Internet Protocol has only 6%. Guess, Govt. wants to promote Internet Penetration & this serves as an incentive for the companies. However, all the accused service providers were showing more revenue in segment that carried lower license fee. This operators’ scope to arbitrage of shifting revenue from higher license fee to the lower side has caused a huge los to the exchequer claims DoT. Surprisingly, this complaint was reported way back in 2009. Is our government waking up too soon? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts To 3G Or Not 3G? Vodafone Wants to Triple Data Services Revenue Private Players Airtel & Vodafone Accused By The CBI In 2G Scam India Is Turning Out To Be An Expensive Affair For Vodafone; £2Bn Investment Still Not Paying Off Recap 2010 : The Great Telecom Saga(s)!

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iPad Buzziest Tablet Brand Online, Says Survey

by Paul Joseph February 1, 2012 Featured

Apple iPad dominated the buzz about tablets on social media in India, according to a survey conducted by NMIncite, a Nielsen McKinsey company. iPad managed to garner more share in online conversations ahead of Android tablets, reports Times Of India. iPad had 55% buzz online, while Android tablets managed to capture 40% share. The survey tracked all online mediums from India for second half of the year 2011. Samsung Galaxy Tab was the highest buzz-getter in Android tablets, while Motorola Xoom, Reliance Tab and ultra-cost Aakash also featured on the list. “Even though Apple has not made a big push to promote and sell the iPad in India, it has already generated tremendous buzz online,” said Farshad Family, managing director, Nielsen Media- India. The survey also studied the category of smartphones. Android was the clear leader in this category. Android-based smartphones managed to garner 41% buzz, compared to iPhone’s 27% and BlackBerry’s 14%. But, this was actually lower than its 45% share for the first half of 2011. According to analytics’ firm Canalys, Apple overtook Hewlett Packard as the largest vendor of personal computers in the world in the fourth quarter of 2011. This was riding on the back of the upbeat performance shown by iPad. Apple sold 15.43 million tablets in this quarter which was almost double of corresponding quarter from last year.   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Google Demonstrates Motorola Tablet Prototype Samsung GalaxyTab comes to India Samsung Unveils iPad Competitor Galaxy – Should Apple Worry? iPad Sales Plunge As Kindle Fire Tops Holiday Wish-List: Time For iPad 3? Tata Sky Unveils Tata Sky Mobile Access

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