press-release

Kotak’s Mobile Stock Trading Solution Coming To iOS And Android Devices

by Paul Joseph June 20, 2011 Featured

Kotak’s Mobile Stock Trader application which was earlier available only on Symbian and Blackberry phones is now  expanding its presence in the iOS and Android ecosystems. It will allow users to trade and view stock quotes on their mobile phones for free. SEBI (Security and Exchange Board of India) had approved mobile stock trading apps in August 2010. Now people can trade on-the-go through their internet enabled mobile phones. SEBI has set strict guidelines for these apps to ensure the safety of its users. Last we heard the mobile trading was growing at a slow rate but showed promises. Earlier, Reliance had launched its own Mobile Trading solution through a cell phone optimized website. Kotak has chosen to take the native app route instead of a browser based interface for trading, which considering the current scenario of mobile browsers is a good choice. The app takes advantage of Kotak Securities’ strong back end infrastructure to deliver a desktop like experience to users. Some of its features according to the press release are Place trades on-the-go Allows users to check their portfolio and account details Real time updates of the stock market The app is fully synchronized with other trading platforms offered by Kotak Securities Users who aren’t Kotak customers can make virtual portfolios and create watch lists Kotak intends to increase its  penetration in tier II cities and towns through this application. Their aim is to increase the investor base to 50% of the population over the next decade. It currently stands at 2% . The fact that the app is available to non- customers as well for free is a well disguised move to lure potential traders to deal through Kotak Securitie s. At the time of writing this, the app wasn’t available on the iOS AppStore so we couldn’t give the it a try. The one thing to look forward to in the app is the real time updates of the stock market and the interactive charts and graphs. Stock trading has moved on from the traditional phone based trading to the internet and now mobile. It is very likely that social networks would be stockbroking companies next target. To check if the Kotak Mobile Stock trading app is available for your phone visit  http://m.kotaksecurities.com from your mobile browser and tell us your experience. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts 10 Mn Downloads Registered By Spice Labs On Blackberry App World If Mobile Apps Shape Who We Are..Indians Mean Business Android To Become Asia’s Most Popular Mobile OS? MTNL Ties Up With Bharat Berry Technologies To Launch Push Mail Services Nokia To Cut 7000 Jobs By 2012; Outsource Symbian Development To Accenture

Tagged as: blackberry, business, development, india, kotak securities, mobile, nifty, phone, press-release, social, time, trade

0 comments Read the full article →

CNN App Out For Nokia Smartphones, Get It On Your E7 Now

by Paul Joseph May 19, 2011 Featured

After releasing an  Android App last month, CNN now released an  application for Nokia devices . The Press Release states as follows: CNN and Nokia today launched an international news app for Nokia E7 Smartphone’s, available on the Ovi Store. Free of charge to users globally at launch, the CNN App for Nokia is purpose-built and designed to provide a visually-driven news experience for Nokia E7 users who demand accessibility and convenience, as well as passion for participating in the news via iReport, CNN’s user-generated news community. “As the world’s largest mobile handset manufacturer, Nokia has extensive reach and scale across international markets,” said Louis Gump, vice president of CNN Mobile. “Nokia users share broad interest in events around the world, and it is exciting to have the opportunity to put the power of CNN at their fingertips, and likewise, provide the chance for them to participate in the news with us through iReport.” The CNN App for Nokia provides users with one-click access to a dynamic news experience with integrated sharing functionality, delivered through sophisticated technology . The app also boasts of the following features: CNN iReport: · Provides a direct gateway to CNN’s user-generated news community, iReport. · Lets users browse user-generated content; register, sign-in to their account or sign on as a guest to instantly upload photos and videos. · Users can also browse iReport’s latest “international assignments,” asking the community to weigh in on various news stories. Latest Headlines: · Easy to navigate: Users can easily flick through news stories across categories including Top Stories, U.S., Africa, Asia, Europe, Latin America, Middle East, Business, Sport, Entertainment, Tech and Travel. · Easy to consume: Each story features bulleted highlights above the full article, designed to satisfy mobile “snackers,” allowing them to easily scan through the latest stories. · Easy to share: Users can share stories via SMS, email, Twitter and Facebook directly from the CNN App. · Easy to view: White text on black background provides excellent viewing experience Video: Provides users with access to live, breaking news video, as well as an extensive selection of on-demand video clips across many categories, including World, Most Popular, Sport, Business, U.S., Entertainment, Tech and CNN en Español. Feature wise it seems to be at par with the Android version, with the exception of push notification. What we find hard to digest is that the App is currently available only for the Nokia E7. If you have any other S^3 device, the Ovi Store says that it is unavailable . CNN has said that they will launch it for the N8, C6-01 and the C7 in the coming weeks. However, if you can get your hands on the installation file, users have reported that it works just fine on other S^3 devices too. S60v3 and v5 users will have to stick to the CNN Mobile site though. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts CNN Apps Launch For Android Phones Globally Are Twitter Trends Driven By Mainstream Media? Reliance Brings Radio Netherlands Worldwide To R World IIT Bombay’s Eureka! – Ideal Platform For Budding Entrepreneurs A Plus K Crosses a Million Users: The Math However Adds Up to a Lot More – Was This All a Marketing Strategy

Tagged as: cnn, Entertainment, facebook, india, news, nokia cnn app, press-release, social, white

0 comments Read the full article →

Nokia, Microsoft Sign Partnership Deal, Devices Due In 2012

by Paul Joseph April 25, 2011 Featured

It was February, when Nokia and Microsoft announced that they will collaborate on the development of a new smartphone ecosystem based on Nokia’s hardware and Microsoft’s mobile OS. The primary directives of this alliance were Nokia’s consent to adopt Windows platform for its smartphone strategy. After approximately 10 weeks from that announcement, Nokia and Microsoft have signed a definitive agreement to officially conform their strategic partnership. Few weeks back, Nokia announced that complete roll out of the Windows phones, which are built on Nokia’s hardware and Microsoft’s software, will take another year. In fact, although Nokia would stop building devices powered by Symbian, the company would continue to build the ad-hoc devices through 2011. In a blogpost , Nokia’s Kai Öistämö and Andy Lees said that hundreds of their workers are engaged in developing Windows smartphones so that they could be delivered on schedule. It means the first delivery of these smartphones will take place in 2011 itself and 2012 is basically for the volume shipment. Two very important points, which came out from the blog. The more important of the two is the plight of Nokia and Microsoft that they are deploying toolkit that are inherently suitable for developers who worked with Nokia. The developers, who worked on building the Symbian eco-system, will be shifted to Windows phone platform. Nokia said they are relying on the participation by more and more developers like Rovio, Groupon, Ditton, etc. will help them building interesting apps. Earlier, we had reported of an open letter from Vice President, Forum Nokia Purnima Kochikar to the Symbian development community which clearly pointed that either the developers can shift to WP7 or demote themselves to building apps for feature phones. A spokesperson from Nokia informed, “All Symbian developers will have a free registration for the next year for the Windows developers program”. As for the second point, the collaboration has presented an excellent opportunity to Microsoft to increase the functionality of its search engine Bing. How? Microsoft is gaining power of Nokia’s mapping and navigation platform and those services will help it enhance Bing as a local search engine. However it won’t be one sided and the Bing search service will also help building a smooth ecosystem for Nokia. The major pillars, upon which this relationship stands and will furnish in future are — sharing of services and navigation tools by both companies, joint developer initiatives and leveraging Windows marketplace infrastructure by opening a global app store which will allow developers to build app and publish across different Windows and Nokia platforms through a unique portal. Overall, both Nokia and Microsoft are optimistic about the partnership. The blog described the hypothetical scenario when the Windows phone built on Nokia’s hardware will be completely dished out by suggesting, “You will see unique innovation and differentiation across hardware, software and services as the Nokia products using Windows Phone roll-out, delivering consumer experiences in mapping, search, gaming, social media, advertising and productivity.” Nokia and Microsoft have also rolled out a press release informing about this alliance. Check out this video showing the executives of the two companies speaking about the alliance – Click here to view the embedded video. . Check the Winners Of WATAwards Here Related Posts Nokia To Symbian Developers: Migrate To WP7 Or Die If Mobile Apps Shape Who We Are..Indians Mean Business Microsoft Paying Nokia A Billion Dollars To Seal Smartphone Deal? Nokia And Microsoft Smartphone Partnership Confirmed! Nokia Announcing New Partnership And Headquarters On Friday?

Tagged as: alliance, built-on-nokia, collaboration, indians-mean, microsoft, mobile, mobile-apps, nokia, president, press-release, symbian

0 comments Read the full article →

DealsandYou Claims 1 Million Members – Active? Buyers?

by Paul Joseph March 9, 2011 Featured

Internet guys never learn. They usually love claiming topline numbers that matter little. So everytime I see a topline number that means little I feel saddened as I know its another step towards us digital folks not being taken seriously. Today we received a press release from online group buying portal Dealsandyou.com ( which had acquired wanamo.com to come into being ) which claimed 1 million members in the 6 and a half months they have been in business. Now 1 million is surely an impressive number and quite a milestone in the short period. But if you just step back a bit and look at their business you will realize that for an ecommerce play (even if its group buying) what matters is how many of those 1 million are actually buyers. Its like an email provider saying I have 100 million email users *registered*! Oh well so 60% are dead and 20% more are dying so what does that leave us with?.. Though I would also like to add that 1 million is also an indicator of growth in this space (indicator but not a metric to be taken seriously) but Id still like to see Indian internet startups throw some real figures that matter rather than claim a topline number. Its like saying – I have 1 million fans on facebook but less than 1% actually click on any url when I post it on my facebook page. How many of you are sick of digital guys quoting topline numbers that make absolutely no business sense but only add a hype factor? Looking For A Social Media Agency? CLICK HERE! Related Posts Flipkart Bullish On Indian E-Commerce Growth – Targets 1 Billion Dollars In FY2015 Buy.com Enables Real-Time Social Shopping With DecisionStep Acquisition SnapDeal Raises $12 Million From IndoUS And Nexus Venture Partners Ebay India Introduces Group Buying Google – Groupon Deal Is Off!!

Tagged as: acquisition, billion-dollars, buy-com-enables, facebook, group-buying, groupon-deal, india, press-release, startups, web

0 comments Read the full article →

Slideshare Partners With Tyroo For Ad Monetization

by Paul Joseph March 7, 2011 Featured

There is a saying “If you are good at something then stick to it.. Outsource the rest!”. This seems to be true for advertising led monetization of the web as well. Slideshare which is a globally known presentation sharing platform has partnered with Tyroo for monetization of its India inventory on the website. This has been the way most global social media sites have gone about their India ad inventory. Facebook partnered with Komli, Linkedin with networkplay and so on. Though Linkedin recently decided to go on its own in the India market recently its initial foray and ad sales was represented by an ad network in India. As per the press release SlideShare has almost 2 million unique premium users in India that consist of managers, decision makers and executives. Such a move will help Slideshare team focus on product innovations like Zipcast which they recently launched. Rather than worry about ad revenue from markets like India which still represent a smaller set of the overall traffic. Though slideshare is ranked among top 200 sites in India its highest traffic still comes from the US market where its ranked among the top 400 sites. Looking For A Social Media Agency? CLICK HERE! Related Posts SlideShare Launches Social Web Conferencing Service – Zipcast Tyroo And MediaMind Partner To Launch New Ad Format – VooDoo Monsoon Ads And Times Audience Network Tie Up – Digital Video Advertising Grows Slideshare Announces Freemium Business Model – Follows Hootsuite and Reddit Tyroo On A Tie Up Spree – Partners Yatra & IndiaInfoline

Tagged as: ad monetization, business, digital, news, partners-yatra, press, press-release, though-linkedin, tie ups

0 comments Read the full article →

Nokia And Microsoft Smartphone Partnership Confirmed!

by Paul Joseph February 11, 2011 Featured

Well, it looks like all that speculation was not for nothing, ‘burning platform’ memo et al. In a joint open letter posted on Nokia’s website, the two companies confirmed what everyone had been speculating about for the last few days. Though the letter said that the specifics of the deal were still being worked out, they still put down what they hoped to achieve with the partnership. • Nokia will adopt Windows Phone as its primary smartphone strategy , innovating on top of the platform in areas such as imaging, where Nokia is a market leader. Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. • Nokia and Microsoft will closely collaborate on development , joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.  Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services. • Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low. • Microsoft development tools will be used to create applications to run on Nokia Windows Phones , allowing developers to easily leverage the ecosystem’s global reach. • Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives. • Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience. Nokia also announced a whole bunch of organizational changes ( press release ). Effective April 1st, the company will have two major divisions, Smart Devices and Mobile Phones. Contrary to earlier reports, Nokia also reiterated its commitment to ship Meego devices this year. Here’s what they said about Symbian and Meego: With Nokia’s planned move to Windows Phone as its primary smartphone platform, Symbian becomes a franchise platform, leveraging previous investments to harvest additional value. This strategy recognizes the opportunity to retain and transition the installed base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in the years to come. Under the new strategy, MeeGo becomes an open-source, mobile operating system project. MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year. And a video announcing the partnership : This news is huge. HUGE! Of course, everyone has their own opinion on whether it is a good move for Nokia or not. Either way, it just made the smartphone market a lot more interesting — given the number of units Nokia shipped last year. Do Apple and Android need to stand up and take notice of this? Tell us what you think of this partnership..Good?Bad? and why! (More Analysis To Follow) REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Nokia Announcing New Partnership And Headquarters On Friday? If Mobile Apps Shape Who We Are..Indians Mean Business Nokia Looking For A ‘Smart’ Revival Jobs, Travel, Mobile Phones Top Keywords on Yahoo! Search — Is There a Yahoo Anymore? Smartphone Wars: Nokia Stumbles

Tagged as: development, international, microsoft, mobile, news, phone, press-release, windows phone, yahoo

0 comments Read the full article →

India Specific Android App Store ‘AppBazar’ Coming In April?

by Paul Joseph February 7, 2011 Featured

In what sounds like an interesting prospect, Webonise Lab has announced its plans to launch an India centric Android app store called AppBazar. The Pune based company said that AppBazar will be released around the first week of April. Understandably, the focus is on India specific apps and some of the apps will probably be in vernacular/ regional languages. According to the press release , the focus of the app store will be on Tier 1,2,3 cities. The company also added that it  has hosted a developer contest to give developers the necessary push towards developing India specific applications. Depending on whether they are Android fans or not, people will probably will have different reactions to this news. With news that Android has outshipped Symbian as the world’s top mobile OS, the announcement couldn’t have come at a more opportune time. And with the large number of Android phones(both premium and low cost) flooding the Indian market, the prospects seem bright. If you look at any online app market place, they are largely US centric, so I think there is a definite need for many India specific apps. There are several reasons to be optimistic, but at the same time, there also quite a few to be a little skeptical. Android’s relative openness (not open source!) compared to iOS allows third party/independent app stores. Recently even Amazon  announced its Android App Store. There are several other independent Android ones as well. Not to mention app stores from the likes of Airtel, Aircel etc. So there is plenty of competition in the space. Secondly, Android users are not known for their readiness to pay for apps. So I’m a little concerned about a steady/long term revenue stream for AppBazar. Then, because of the absence of a strict monitoring process, third party app stores are afflicted with malware. Fragmentation of Android will also be a challenge for developers. Very small percentage of the Android phones in India run Gingerbread(if any) and given the  general unwillingness of handset manufacturers to upgrade devices to the latest Android OS, developers will face a serious challenge here. And say what you want about Nokia, it is still India’s most trusted brand. Ultimately, the success of AppBazar will depend on the amount quality apps/developers it attracts. What do you think of an India centric Android App Store? Let us know! REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Nokia Announcing New Partnership And Headquarters On Friday? India Is The Largest Mobile Advertising Market In APAC : Inmobi India, Indian Developers Dominate BuzzCity’s Mobile Gaming Metrics! Android To Become Asia’s Most Popular Mobile OS?

Tagged as: amazon, business, india, Indian, mobile, press-release, space

0 comments Read the full article →

Buy.com Enables Real-Time Social Shopping With DecisionStep Acquisition

by Paul Joseph February 7, 2011 Featured

Buy.com has acquired DecisionStep, maker of social-shopping application ShopTogether which provides real-time, social interaction to shoppers so they can be part of each other’s web experience and decision-making process. With this acquisition, Buy.com is now allowing its users sign in with their Facebook credentials and invite their friends from the social network to join the online shopping experience. This would give the users of Buy.com a real-time sharing and recommending experience. The press release states: Buy.com, The Internet Superstore™, today announced the ShopTogether® Community, a first-of-its-kind platform that allows shoppers to “virtually” share shopping experiences in real-time, make recommendations, and chat via e-mail, instant messenger (IM) or Facebook® Connect about product features with friends and family. The speciality of DecisionStep is that it allows users to make recommendations, chat about products and share what they’ve purchased with friends and family online. Other than the instant messaging system provided by the site, users can get connected to each other and share their experiences of online shopping through Facebook, Twitter and other social networking websites. After the acquisition, DecisionStep will continue providing the real time shopping experience to users, but under the Buy.com banner. The features which ShopTogether will provide includes: Instant chat sessions with friends who are shopping on Buy.com and logged in through Facebook Connect Integration with Twitter and other social networks Simultaneous product browsing Ability for shoppers to redirect a friend, with permission, to the page he/she is viewing Real-time viewing of the most popular items on Buy.com Private chat sessions with Buy.com Customer Service support The strategy that DecisionStep follows, is effective as people want to spend time with their friends and family while shopping and recommend the products they like and buy. The browsing of products, redirecting to friends and social networking integration, all contribute to differentiate DecisionStep as a distinguished online retailer. After the acquisition, Buy.com announced that early beta testing show that consumers spend more time in the site at the time of shopping with their friends, than shopping alone. Neel Grover, CEO of Buy.com has considered ShopTogether as an integral asset of Buy.com and said that the company is thinking of capitalising on the real time shopping platform. Since ShopTogether offers social networking integration facilities, after connecting through Facebook, users will see a toolbar on the right side of the screen that’ll show them which of their friends are online. After clicking on a particular friend’s photo, a Facebook share window comes up with the message: Click here to shop with me on Buy.com – You can shop with your friends just like you’re in the store together! Get a second opinion or just have fun shopping with your friends on Buy.com. Log into Facebook on Buy-com to see which friends are online now. After successful experimentation with group buying, interactive and real time shopping applications is the notch and Buy.com seems to get a hang of that. “Integrating social connection on Buy.com makes online shopping more engaging and fun, and we believe it will ultimately drive increased loyalty,” said Grover. Previously, DecisionStep’s headquarters was in Maryland. But now the company will relocate themselves to Buy.com’s Aliso Viejo campus. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts SnapDeal Raises $12 Million From IndoUS And Nexus Venture Partners Ebay India Introduces Group Buying Google – Groupon Deal Is Off!! Group Buying, e-commerce Shopping sites see Growth in September [Report] Facebook, Skype To Join Hands – Will It Make Facebook Unbeatable?

Tagged as: facebook, international, news, press-release, skype, time

0 comments Read the full article →

Tata DoCoMo Launches M-Health Awareness Service – SPARSH

by Paul Joseph January 24, 2011 Featured

Eventful day in the telecom space. After Airtel’s 3G Announcement earlier today – and news of Tata DoCoMo expanding its 3G services to northern Karnataka, it is following that up with the launch of Sparsh. Sparsh is a service on ’sexual & reproductive health related issues’. Mr. Zubin Jimmy Dubash, VP, New Product Development – VAS, TATA DOCOMO, said ” Sparsh aims at creating awareness about sex education on the mobile. Majority of Indians are still conservative about openly discussing and clearing doubts about the topic. Keeping this insight in mind, we have introduced Sparsh, which offers the customer complete privacy in accessing this information through a simple IVR call.” I am extremely curious to find out where the idea came from, but on a serious note Tata DoCoMo says that the information is certified by FPAI (Family Planning Association of India) and the reasoning behind it is to battle ignorance and lack of information around the topic – ‘particularly amongst the adolescents’. The press release we received even mentioned ‘AIDS, sexually transmitted diseases, physical abuse and socially unwanted behavior’. I wonder if the moral policing brigade could go after the company for this. Presently the service is available in English, Hindi and Marathi. It will soon be available in Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada, Malyalam according to DoCoMo. To access the service customers need to dial 529222. It costs Rs.10/- for 10 days and browsing is charged at 1p/second. The navigational feature of the service allows users to find related content easily. According to Tata DoCoMo ‘Sparsh is meant for every single person who has the desire to learn about leading a healthy sex life, right from teenagers who are confused, newly married couples to senior citizens.’ It will be interesting to see how and how effectively Tata DoCoMo users make use of this service. Let us know what you think about this service. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Airtel 3G Is Here, DoCoMo Expands Footprint..Where Is Vodafone?(Updated) Aircel To Launch 3G Even As Reliance Industries Eyes 4G 3G Rollout Will See Telcos Working Together To Maximize Coverage Learn English On Your Mobile Recap 2010 : The Great Telecom Saga(s)!

Tagged as: customer, launch, mobile, news, press-release, tata docomo

0 comments Read the full article →

Android, iOS Race Heats Up: Nielsen

by Paul Joseph January 5, 2011 Featured

Android, the mobile OS from Google, might not be the top smartphone OS in the US, but is gaining marketshare at a rapid pace. Nielsen has revealed that Apple’s iOS has the biggest marketshare with 28.6% of the market. Android and BlackBerry are not very far away with 25.8% and 26.1% marketshare respectively. The most interesting part of the report is that in the last six months, 40% of all smartphone purchase was that of Android. Android is growing, so is iOS, but looking at the graph indicates that Android’s growth rate is better than that of iOS. In the US, Apple’s iPhone has been a clear winner since it launched. Android came much later, but the growth it has attained is phenomenal. Throw in an open iPhone in the mix and the race will be even more interesting. ( Image Credit ) The first generation Android’s did not have what it required to take down the iOS. But, since the release of Froyo, the script has changed dramatically. Gingerbread, is already a hit and Honeycomb, being the Android for tablets, is destined to have many takers. But, the list doesn’t end there. Everyone predicted Honeycomb will be Android 3.0, but it will not be so. Honeycomb will be Android 2.4 and will be shown at the CES powering Motorola’s tablet. The tag, Android 3.0 is reserved for something special, something huge, that will be revealed at Goolge I/O summit. There are speculations that Android 3.0 might be an OS built by merging Android with the Chrome OS. Does Apple have what it takes to keep the lead? ( Post Script: ASUS has  confirmed in a press release for CES 2011 that Honeycomb will indeed be Android 3.0) It is not the number of iterations of Android that make it special. It is its ‘openness’. Android’s source code has been released by Google, allowing it to be taken up by the various manufactures. This ‘openness’ did not only give us a galore of smartphones, but tablets as well. A consumer can chose from various models when buying an Android phone, while Apple only has the iPhone. Here is an interesting read on the 2 faces of Android . Samsung, HTC, LG, Sony, Dell — all have smartphones developed to run on Android. This is the global market, but India is not far behind. The Indian market is also being filled with Android devices, not just from the global leaders, but from Indian manufacturers. Intex, Micromax and Olive Telcom have already announced their Android devices. All these devices come with decent hardware at low-end prices, making Android devices available to the the common man. Similar to India, the Chinese market is also seeing lots of Android devices at low-end prices from local players. No wonder, Google’s Andy Rubin announced that the company is seeing over 300,000 Android phones activated per day. This announcement came in early December of 2010. In August 2010, Google CEO Eric Schmidt had announced the same number at 200,000. So, with more devices coming this number would reach even higher. The trend is shifting from buying a feature phone to a smartphone, which is a also major reason behind the Android growth. Nielsen’s report, states that 45 percent of recent buyers chose a smartphone, although it means spending on data charges in future. The company that is losing its foothold in all of this is RIM. It does have a marketshare in the US which is higher than that of Android’s but it’s graph is travelling in an opposite direction. It wouldn’t be surprising if Nielsen’s next report shows BlackBerry below Android. When we consider the purchase of BlackBerry smartphone’s in the last six moths, it is evident that Android would overtake it in the near future. Prior to 2007, there were the feature phones and the BlackBerry smartphones. Then came Apple’s iPhone, which changed the world. After that came the Android, which is trying to change the world again. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts More Than 300,000 Android Phones Activated Daily, Reports Google Android To Become Asia’s Most Popular Mobile OS? Mobile Advertising On A High Yahoo Axes About 600 Jobs! Nokia To Follow Suit? Google Acquired Zetawire, A Mobile Payment Company

Tagged as: advertising, apple, blackberry, chinese, Indian, international, iphone, press-release, race

0 comments Read the full article →