by Paul Joseph
January 31, 2012
Featured
Once, BlackBerry was the default choice of enterprise customers for their communication needs. But, that is changing fast, especially in the established markets like North America and Europe, according to a New York Times report . Apple has captured a significant market share from Reserach In Motion (the makers of BlackBerry) in North America, where it once was a dominant player. Samsung is slated to do the same in the other established market of RIM i.e. Europe with its Android operating system. BlackBerry is still going strong in developing markets. But, it is finding it difficult to hold on to its market share in more developed countries. While Apple Inc’s iOS and Google Inc’s Android operating systems have captured a lot of imagination, RIM has failed to innovate in recent years. Hence, many enterprise customers are switching from BlackBerry to other platforms. According to a recent global survey on information workers by research firm Forrester, 27% smartphone users have Android, 26% BlackBerry and 24%, an iPhone. “ Android and Apple together are eating BlackBerry’s lunch ,” said Frank Gillett, a Forrester analyst. Last year, Blackberry Servers had gone down , sending millions of people across the globe into a frenzy. the servers were down for 4days . after the issue was solved to make it up to the customers Blackberry maker RIM offered all the customers 12 premium apps free of cost . And recently it was also reported that both the CEO’s stepped down from their position. Was this a good news ot bad only time can tell? The one asset that RIM can still bank on is security. But, that won’t be for too long, since other players are also addressing this issue. Some of Samsung’s new phones, like the Galaxy S II, include extra security features for enterprise customers. The newest version of Google’s Android operating system, called Ice Cream Sandwich, has built-in encryption. RIM is aware of its problems and is taking a number of steps to address them. It recently brought a new CEO on board in the form of Thorsten Heins. Heins is betting big on BlackBerry’s new operating platform called BlackBerry 10 or BB10. But, this has also received a severe jolt, since the new OS won’t be ready before late 2012. Now, it’s hard to imagine that enterprise customers will be ready to wait for that long. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Android Captures 40% Of US Smartphone Market If Mobile Apps Shape Who We Are..Indians Mean Business Android, iOS Race Heats Up: Nielsen More Than 300,000 Android Phones Activated Daily, Reports Google Android To Become Asia’s Most Popular Mobile OS?
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by Paul Joseph
January 4, 2012
Featured
Samsung has surpassed Nokia both in volume and value terms. Samsung is surely close to being the the world’s largest seller of smartphones & it has proven this in India by surging ahead Nokia in terms of sales figures & actual quantity of shipments of smartphones. The triumph doesn’t end there. Samsung has also beaten its rival Apple by being the world’s largest seller of smartphones for the third quarter ended September . An ecstatic Says Samsung Mobile and IT country head Ranjit Yadav, said, “ At Samsung, we believe in offering our consumers innovative smart mobile devices across different operating systems and different price points, and giving them more choice. This has helped Samsung emerge as the preferred brand in the smartphone market in India .” As we all witnessed recently, India’s demand for cellphones is increasingly rapidly . Couple that with easier access to high-speed mobile internet , makes a smartphone a must-have necessity rather than a mere aspiration. Statistically speaking, Indian market which was peaking at 2.5 Million Units just a year back is expected to be home to almost 9 Million units by this year! With smart phones available across a wide price range, we have seen adoption touch new highs consistently. Samsung’s volume market share is nearly 38% , and value share is at 35.2%, according to market research firm, GfK. Volume-wise Samsung has shipped about 28 million smart-phones globally in just one quarter of 2011. Samsung has come a very long-way since in 2008, when Sammy’s market-share in smart-phones was a mere 7% & Nokia sat the throne with 60% ! We asked ourselves what could be the reason? The answer could lie in the fact that Nokia was once considered de-facto in making quality phones that were easy to use & lasted for a long time. However, Samsung has matched these attributes & even kept the prices low to grab the market share. To stop this onslaught & regain its position, Nokia recently launched windows-powered Lumia family of smart-phones, but Samsung seems to have surged ahead with its Android equipped Galaxy line of phones. These phones are available in all price slabs starting from affordable to feature-packed. So which phone are you planning to purchase next? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Samsung Inches Dangerously Close To Nokia In The Mobile Indian Survey Innovative Apps Bridging The Technology Gap Of Rural India Recognizing Its Needs Samsung Catching Up With Nokia Android Captures 40% Of US Smartphone Market Blackberry Dominates The Online Interest In Smartphones
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