by Paul Joseph
March 30, 2010
Featured
Sony Ericsson recently announced the XPERIA and VIVAZ range of mobile phones for India. XPERIA X10 and siblings X10 Mini and X10 Mini Pro made a debut along with VIVAZ and VIVAZ Pro. The cellphone maker also announced Bollywood actress Kareena Kapoor as it’s India brand ambassador . You might have already seen Kareena in the Sony Vaio X laptop ads and now can expect to watch her in the promos for the upcoming Sony Ericsson phones She is using a XPERIA X10 and seems to be really happy with the device. Speaking on the launch of the new phones, Hirokazu Ishizuka, Corporate Vice President & Head of Asia Pacific region, Sony Ericsson Mobile Communication said, “As a brand, we have evolved. The proliferation of social and digital media is changing the consumer experience with mobile phones and the new portfolio we present today really takes communication entertainment to the next level.” “Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms,” he added. Speaking on her association with Sony Ericsson, Kareena Kapoor said, “I am very happy to be associated with Sony Ericsson. Having experienced the new phone – the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.” Check out the F oneArena Sony Ericsson X10 Hands Photos and Video Similar Posts: Sony Ericsson launches XPERIA X10 , Vivaz in India Sony Ericsson Vivaz already available in India for Rs.24500 Sony Ericsson XPERIA Live pictures from Sony Ericsson Event at MWC 2010 Sony Ericsson Vulcan (XPERIA X2) Live Pictures Leaked!
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by Paul Joseph
March 29, 2010
Featured
If you are one of the users who watch the Indian Premier League (IPL) cricket tournament on your phone, good news is that over 700,000 or 7 lacs videos have been viewed on mobile phones. A report released by the company July Systems has some handset data too. Nokia accounted for 65%, of the userbase followed by Samsung, LG, BlackBerry and Sony Ericsson accounting for 30% July Systems had introduced its exclusive IPL on mobile service on March 12, 2010. Considering the state of India’s networks where 3G is used only by a fraction of the society and even GPRS / EDGE speeds are not great such a feat by a mobile video service is really impressive ! The numbers point to over 2000 hours of videos downloaded and viewed by users on the mobile phone.To access the MIX service users can call the toll free number 08 123 123 123 from the mobile or logon to m.ipl20.com on their mobile. July Systems had introduced Mobile internet eXperience (MiX) platform which provides live updates, action replays, video scorecards, cheerleader videos, and many more exciting features.MIX delivers the IPL across all telecom operators and on more than 6,852 different web enabled (GPRS enabled) handsets, including those that do not have multimedia and video capabilities. You do not need a smartphone to access this service. Any mobile with Internet connectivity at any location will work. You do not even need broadband or 3G, as it works fine over EDGE and GPRS. By this way, it helps lot of cricket lovers who are not aware of accessing internet on their mobiles, to watch IPL just by a phone call. Prem Bhatia, President , July Systems said,”The response from users in India has been astounding. The rate at which mobile phone owners in India are consuming the IPL on their phone is a testament to the value, simplicity and the premium content the service offers. Feedback from consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones –it is fair to say that the mobile internet has ARRIVED in India as one of the main sources of information and entertainment.” Similar Posts: Download IPL Cricket iPhone App costs $4.99 Mobile Fan Clubs Launched for MIG33 Users with IPL Teams! Nokia India and Shahrukh Khan team up for Main Bhi Coach campaign right in time for IPL Season 3 Purchase DLF IPL Season 3 Tickets from Vodafone M-Shop Review of Official IPL iPhone App
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