by Paul Joseph
November 23, 2011
Featured
We SMS more than we talk; this is a known fact now. Social networking sites, mobile apps and free SMS services are all vying for your (the consumers) attention. JaxtrSMS is the newest entrant in this space. Hotmail co-founder, Sabeer Bhatia , who is serial entrepreneur, is also part of Jaxtr Inc , the company responsible for developing this new application. JaxtrSMS will enable users to send text messages to any mobile phone in the world and the best part is that it is free. What makes JaxtrSMS an even more interesting proposition is the fact that it is not necessary that the recipient of the text message should have the JaxtrSMS application installed on their phone. The text message is behaves like a normal SMS and is received in the mobile phone’s inbox. This application is compatible with all platforms ( read iOS, Blackberry OS, Symbian, Android and Java ) and can be used in any phone that supports data plans. You can use this application irrespective of the service-provider you subscribe to. Blackberry Messenger was the first to bring free chat/SMS service to the mobile platform. In recent times, apps like WhatsApp Messenger and Pinch Mobile Messaging have become a rage. But JaxtrSMS scores over all these by eliminating the need for the recipient to have JaxtrSMS on their phone. This is a very shrewd move. You receive a text message through JaxtrSMS from a friend even tough you do not have the app on your phone, but if you want to reply to him for free then you need to install JaxtrSMS. Currently JaxtrSMS is a free service, whereas WhatsApp Messenger is free for the first year and charges $1.99 from the second year onwards. The seed of the idea, which led to JaxtrSMS, came to Sabeer Bhatia a year or so ago when his wife expressed the interest to switch to Blackberry from iPhone because she wanted to chat for free with her friends through BBM. This made him start thinking about an application which would “make all texting free”. His partner, Yogesh Patel, was receptive to the idea and that is how the story of JaxtrSMS started. Is there space for JaxtrSMS in the market? WhatsApp Messenger platform is used to send over 1 billion messages in a day and it also allows the users to send video, images and audio files as part of the messages, for free. The sender and receiver both need to have the app installed on their phone for WhatsApp Messenger to work. This is not the case with JaxtrSMS, but for two-way communication to take place it comes down to the same thing. Then there is Facebook Messenger . Most of our contacts, work or personal, are also part of out Facebook friends list, so for many Facebook Messenger is all they need. Plus Group Chat is now possible on Twitter and tweets, retweets , follows, mentions; et al can be accessed and operated through text messages. Also there are various free web-based SMS services like Way2SMS and 160by2 . The JaxtrSMS app is also going to face some glitches due to the new TRAI directive. All subscribers registered on the Do Not Call registry will not receive messages through the service. Do you think JaxtrSMS is innovative enough? Do you use a Free SMS app? Which one? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency
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by Paul Joseph
November 8, 2011
Featured
The recent TRAI directive , aimed to curb unsolicited text message advertisement, has not met with complete success. The directive restricts the maximum number of SMS sent from any number to 100 in a day. The telemarketing companies have quickly found a way around this by utilizing offshore servers. Telecom Regulatory Authority of India’s (TRAI) earlier initiative, Do Not Call Registry , had also not met much of a success. A little over a month has passed since the directive came into effect on 27 th September. Initially there was a drastic reduction in the number of unsolicited SMS’ received, but within a week or so these SMS’ were back albeit in smaller numbers. TRAI has already received over 2500 complaints regarding this.India has over 860 million mobile subscribers, which makes telemarketing a very lucrative venture. This directive has had an adverse effect on their business and they will be looking at loopholes in the system. Telemarketing companies have been severely hit by this directive. Even tough some of them have found loopholes, but still their business has been reduced by 30% to 40%. Many telemarketing companies depended exclusively on bulk SMS . Over a period of time they have acquired a large database of mobile numbers and sending marketing SMS’ to these numbers was a daily routine for them. These companies are in dire straits now. Commercial communications through phone calls were also banned by TRAI, but the rules were made stringent only recently. Now telemarketing companies are in a fix as they have no means of continuing their operations. Considering the fact that the telemarketing industry is estimated to be worth Rs. 1500 crore these companies are facing heavy losses. A telemarketing company usually has a database of over 100,000 numbers, but now a tiny fraction of those numbers are useful as most mobile subscribers have registered their number on the NDNC list. Add to this the fact that any digression from the directive, on the part of the telemarketing companies, can lead to penalization to the tune of Rs. 2.5 lakh. Subscribers have the option to opt for either the ‘fully blocked’ category or the ‘partially blocked’ category. Plus, even if a subscriber is not registered on the NDNC list no commercial communication can be made to them between 9pm and 9am. E-commerce sites and portals which depend on SMS have also been affected. Some solutions have been emerging in the shape of companies like ZipDial . For telemarketing companies there is no such solution in sight. They have to take their chances with routing their SMS’ through offshore servers and targeting mobile subscribers who are yet to register on the NDNC list. Email is another alternative which telemarketing companies have been contemplating, but unless they can find a way to bypass the spam folder it will be of no real use. Add to this the fact that the Cellular Operators Association of India has already taken note of the incidents of telemarketing companies utilizing offshore servers. The COAI’s director-general has said that it might take some time but they will find a way to monitor messages sent through offshore servers. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency
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