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Google & Facebook bow down partially: Confirm Conformity To Court

by Paul Joseph February 6, 2012 Featured

Google & Facebook have individually filed a compliance report confirming removal of objectionable material. Today, proceedings began in a civil suit against Facebook, Google and 20 other social networking sites for posting objectionable content on the web began in a Delhi court. And on the first day itself, FaceBook has stated that it has removed the objectionable material from its website. Similar compliance report was also filed by Google India’s representatives. In the earlier hearing , the lower Court had asked to remove all the objectionable content. It had further asked these sites to investigate & file reports on possible measures taken by them to screen such content & prevent it from being broadcasted . While the web-giants have ensured removal of the content, they have appealed to the courts about the “Screening” part. One can easily imagine how difficult or rather impossible it is to actually screen or censor content with Billions of users uploading content simultaneously. In a country where sentiments rule higher than logic, such diktats from the Courts does not seem ridiculous!. The sites, including Google and Facebook had argued that “ they cannot develop a method to monitor defamatory or obscene material that’s been posted on their sites. ” With the question of People’s Freedom of Expression Versus Hurting of Social Sentiments, the court & the sites seem to be at loggerheads. Interestingly, the heart of the issue are some objectionable images of Sonia Gandhi & Manmohan Singh . Politics, after all, has deep influence on us isn’t it? Google & Facebook are using India’s Democracy as the tip of their spear saying “ blocking them [objectionable content] was not an option as a democratic India does not have a “totalitarian” regime like China ” Is the Govt. justified in asking the sites to pre-screen the content posted by “ billions of their users ” before it goes online? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Google’s Shailesh Rao Joins Twitter: What To Expect Now?

by Paul Joseph February 6, 2012 Featured

Google’s Asia-Pacific operations MD, Shailesh Rao has bid adieu & joined the world’s largest Micro-Blogging Site Twitter. Shailesh Rao who was heading the Media & Platforms Dept. of Google’s Asia-Pacific operations, will now join Twitter as VP International Operations. Shailesh migrated to Google India in 2007 from the Company’s California HQ where he was working as director for the search business. Google is in fact happily bidding farewell, “ We thank Shailesh for his fantastic contributions to Google and Google India, in particular, and wish him the best in his future endeavors .” Shailesh draws with him a large vault full of  experience  garnered while working at Google. Twitter, who is trying to enhance its revenue by introducing  an advertising platform will do well with him at their side. We all know Google’s  bread & butter  has been advertising. On Twitter’s side it was just  clever promotions  via tweets that go viral. Shailesh, with his MBA from Kellogg & BS from Wharton, will certainly strike a beautiful balance between what people talk about & what companies  want them to talk about . Twitter, who is indirectly competing with other social media networks such as Facebook, growing its operations in the markets outside of the US is vital. With Shailesh at its helm, we can surely expect he will help Twitter garner  revenues  from advertisers in Asia and elsewhere as it steadily progresses to wards a  global ad push . Google’s Social Networking has been growing  steadily . However, so have  complaints  of malpractice using its Adwords. That too, in India! Shailesh spearheading the International Operations makes us wonder, has Twitter hired him as a precautionary measure? Diplomatic mission to pacify the “local” crowd? Share your thoughts with us.  Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

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Google Hires Bouncer For Android Market Party

by Paul Joseph February 3, 2012 Featured

Google’s Android ecosystem has been getting a lot of flak since malicious apps were discovered in the Android Market last year. Google had to remotely swipe off these entire app from every user’s phone. Besides the fact that kind of access into my personal phone is a little creepy, this ‘remote swiping’ did not actually offer a solution since Google would find out about these apps only after they had infected user’s phone. Now, Google has announced that they may have finally have the solution to this problem it’s called the ‘Bouncer’. The Bouncer is a server side application which scours the apps that have been submitted to the Market to find out about any malicious activity. This service will not only check for new applications but will also scan pre-existing apps. “Device activations grew 250% year-on-year, and the total number of app downloads from Android Market topped 11 billion,” Hiroshi Lockheimer, VP of engineering, posted on the Google Mobile Blog . “As the platform continues to grow, we’re focused on bringing you the best new features and innovations — including in security.” “ Here’s how it works: once an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.” Google is basically simulating all the new and old apps on its Cloud infrastructure and seeing if the app is malicious or does anything out of the ordinary. Google is best known for automating things and processes. They have always placed a heavy emphasis on  machine learning and this is quite evident in their search engine. Android also features something called as ‘ sandboxing ’ which does not allow one instance of a running app to interact with other other apps or components on your phone. This same technology is present in their Chrome OS . Here’s a excerpt from the blog which talks about Android’s security features: In addition to using new services to help prevent malware, we designed Android from the beginning to make mobile malware less disruptive. In the PC model, malware has more potential to misuse your information. We learned from this approach, designing Android for Internet-connected devices. Some of Android’s core security features are: Sandboxing : The Android platform uses a technique called “sandboxing” to put virtual walls between applications and other software on the device. So, if you download a malicious application, it can’t access data on other parts of your phone and its potential harm is drastically limited. Permissions : Android provides a permission system to help you understand the capabilities of the apps you install, and manage your own preferences. That way, if you see a game unnecessarily requests permission to send SMS, for example, you don’t need to install it. Malware removal : Android is designed to prevent malware from modifying the platform or hiding from you, so it can be easily removed if your device is affected. Android Market also has the capability of remotely removing malware from your phone or tablet, if required. No security approach is foolproof, and added scrutiny can often lead to important improvements. Our systems are getting better at detecting and eliminating malware every day, and we continue to invite the community to work with us to keep Android safe. Android, as a mobile operating system was considered less safe when compared to Apple’s stringent process of App approval. With Bouncer, Google seems to have killed that fear.  This has been hailed by many as a welcome move for Android and the community of users especially with the Android usage and app consumption rising high in India. Let us see how hackers and malicious coders get around this new security measure. Tell us why in the comments box. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts If Mobile Apps Shape Who We Are..Indians Mean Business Google Unveils Faster Chrome, Web Store and Chrome OS Pilot Google Looking At India, China For Android Growth Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All? BlackBerry Losing Its Grip On The Market Share?

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Orkut Still A Contender Reveals Facebook’s IPO Filing!

by Paul Joseph February 3, 2012 Featured

Facebook feels that Orkut is still a worthy adversary for it in India. One of the largest, Facebook’s IPO filling keeps revealing many interesting tidbits. We recently wrote about how Facebook actually accepted it had rivals. But considering Orkut to be one of them is, well, amusing in the least. Sure it was a huge rage when Google introduced it. We remember filling in so many fun trivia & quizzes. However, since Facebook reared in India, people have literally forgotten Orkut. While Facebook may consider it a rival lets evaluate; Why? Facebook has named others along with Orkut, such as Cyworld in Korea, Mixi in Japan, vKontakte in Russia & of course Orkut in India as well as Brazil. These are being referred to as Social Networks with Deep Regional Roots . Nonetheless, together they have sizable population of active & passive users attached to them. This has directly affected Facebook’s march in these regions. In their absence Facebook would have garnered considerably more users per month. Facebook grew 132% over last year in terms of Monthly Active Users (MAU) in India, while in Brazil it was a whopping 268% . Despite this the Filling relegates us to “ relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea ” In case of Japan & Korea, the filing reveals penetration of only 15% & censorship-riddled China has near 0% ! Orkut, once a vibrant network has been relegated to the Back-burner, both by users & by Google. Though it’s own have abandoned it, Facebook is still watching it cautiously. Do you still use or prefer Orkut? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts How The Young Buy Mobile Phones : Report The Verdict – Facebook Overtakes Orkut In India Twitter Usage Dominated By Indonesia, Brazil and Venezuela – India Comes In At 18th Twitter Moves Towards Content Curation Special Feature: Facebook, Twitter & Firefox Requests Google Not To Be Evil

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Bharatmatrimony Cries Foul: Appeals To CCI Against Google

by Paul Joseph February 3, 2012 Featured

Matrimonial heavy-hitter BharatMatrimony has filed a complaint against Google with the Competition Commission of India (CCI). Accusing Google of discriminatory trade practices related to its AdWords program, BharaMatrimony feels Google is playing unfair with its Adwords. BharatMatrimony, in its complaint has said, Google’s Adwords relating to its websites are being sold to rival parties such as Shaadi.com, and Jeevansaathi.com. The increasing number of “ Competition Law ” complaints against Google globally may suggest a pattern of Anti-Competitive conduct. In India, the protectors of law may argue that this needs to be checked in order to protect Indian businesses and consumers. However, we keep forgetting that Google is a profit making organization. Its money comes from Advertising . In light of these facts, why shouldn’t Google resort to such measures that ensure its revenue increases? While Google has sort of become a de facto when its comes to searching for anything online, it may choose to follow certain regulations. However, selling Adwords to rival companies for more amount of money is by no means an “unfair” practice. While BharatMatrimony has come out openly challenging this behavior of Google, we believe the investigation should be focused on whether Google sold off something that rightfully belonged to BharatMatrimony in the first place. Whose side are you on? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Recap 2009: Online Matrimony Portals Recap 2008: Online Matrimony Space Media Ads Introduced In Search Results: Destroying Sanctity Of Search? The Business Of Shaadi Is A lucrative Affair: But Will The Peak Last? Three Musketeers Band Together Against Facebook

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You Can Now Buy Tickets From Redbus.in Using Your Mobile

by Paul Joseph February 3, 2012 Featured

  Redbus.in now goes mobile. Backed by Pilani SOft Labs, Redbus.in now is available to its fan-base on mobile as well. This mobile ticketing service was bouncing in its beta service in 2011. But given the fact Redbus had innumerable bus ticket bookings through credit/debit cards, COD as well as net-banking, it is now time for them to be omnipresent. To this the CEO of Redbus.in, Phanindra Sama says, “ Mobile shows signs of becoming a dominant channel and we want to enable bus travellers to be able to plan and book their tickets easily on the device. We have created a very easy-to-use and intuitive mobile site with all available payment options. “ The mobile site is not only intriguing but also helps users to book tickets, browse bus schedules, choose seat layouts, fares and also make payments using credit/debit cards, COD or net banking. It did bring out the mobile version at a time when the mobile internet users in India are growing constantly. The craze of smartphones has already engulfed the nation. Now the web is moving to mobile as a next step to a smart future-scope. Startups in India are making a mark and this is visible from the humongous investments flowing into the web based product domain. Last year Redbus.in raised $ 6.5 million from Helion Venture Partners, Inventus Capital Partners and Seedfund in its series-C funding. This had started long back in 2008 and 2009 when they started raising funds to bolster their growth and set an example of how simple services can be baked into a product mold.   Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Mobile Service Black Out As Spat Between Reliance & Etisalat Continue Indian Mobile Subscriber Base Touches 884.37Million, Says TRAI Airtel Services Still Down And Customer Woes Continue Rs. 50,000 Cap On Mobile Transactions Removed By RBI: Brave Or Risky Move? Android Market Reaches 10Bn Downloads: Gives 10 Apps For A Ridiculously Low Amount!

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Naukri Introduces Custom Job Search On Your Smartphone Via App

by Paul Joseph February 3, 2012 Featured

In today’s scenario of job-hopping, the average urban employee is always on the lookout for that higher paying job. Also, with more and more college graduates pouring out of the system each year, job sites like Naukri.com have an evergreen demand. People use Naukri’s vast database of job openings to find the perfect job for them. Now, Naukri.com has recognized that a vast number of internet connected Indians are connecting to the web via their smartphones. They have launched Smarthphone Apps for various major platforms, namely Android, iOS and Blackberry devices. Says Vibhore Sharma from Naukri.com, “ Mobile devices are bringing about a revolution in the way people use Internet and consume content from the web. Smartphones are the new basic phones that will eventually engage users more than a PC. With the launch of our apps and the repurposed website for mobile devices, we aim to offer our users the ability to continue their job search on the go and never miss out on a career opportunity .” In the year 2010, Naukri had introduced premium job section on their website where total traffic gathered by the website was 10% . Recently , competitor Monster.com initiated into India’s campus placement market as Monster College which is aimed at seamlessly connecting colleges, students and companies. As any job hunter knows, timing it crucial. One does not want to miss an opportunity just because they were away from a PC. Keeping that in mind, the new Naukri.com smartphone app ensures you never miss anything. There is even a provision for Job Alerts. One can filter job openings by location, keywords, functional area, experience bracket, and minimum expected salary. Up-to five job alerts can be set up. These alerts will also be sent to the user’s inbox thrice a week. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts WSJ India Website To Host Job Postings From Naukri.com Naukri.com Introduces Premium Jobs Section – Will It Increase Revenues? City Centric Jobs And Jobs For Freshers Is New Strategy Of Job Sites “Drop In Hiring.. Advertising Costs Cut But We Wont Be Laying Off People” – Sanjeev Bikhchandani – Infoedge (Naukri) CEO At TIECon Delhi – Future of Internet – When will there be 200 Million Internet Users?

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Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All?

by Paul Joseph February 3, 2012 Featured

Facebook is ready to make history with the biggest ever IPO in American history. Interestingly, while filing the paperwork with the SEC, Facebook acknowledged some other tech heavyweights as its competitors. And who are these competitors? Google, Microsoft and Twitter . Nothing surprising. Facebook clearly has an advantage over these other companies in terms of social networking. While filing with SEC, Facebook released the following statement: “We face significant competition in almost every aspect of our business, including from companies such as Google, Microsoft, and Twitter, which offer a variety of Internet products, services, content, and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features.” As expected, Facebook singled out Google as it main competitor. “We compete broadly with Google’s social networking offerings, including Google+ , which it has integrated with certain products, including search and Android”. It also said that some its rivals have significantly better resources and dominating positions in certain markets when compared to Facebook. They are obviously talking about Google here. “Certain competitors, including Google, could use strong or dominant positions in one or more markets to gain competitive advantage against us in areas where we operate including: by integrating competing social networking platforms or features into products they control such as search engines, web browsers, or mobile device operating systems; by making acquisitions; or by making access to Facebook more difficult. As a result, our competitors may acquire and engage users at the expense of the growth or engagement of our user base, which may negatively affect our business and financial results.” Facebook is also monitoring start-ups and upcoming social networks that happen to provide the same offerings as Facebook. This includes Social start-ups like Path and Pinterest . Facebook is also looking at local social networks in countries like India, China, Japan and Korea. How Microsoft would be listed as a competitor is still not clear. Facebook faces competition from traditional media and online media businesses in terms of Ad-serving platforms and Ad budgets. Well, that is a lot of competition but then Facebook is that huge a company. We are waiting anxiously for this IPO to unfold. We will keep you updated. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Facebook Earns 23% More On Impressions That Last Year Team Anna Campaign Scores The Top Place On Twitter’s Trendlist Recap 2010 : Social Networking Yahoo Axes About 600 Jobs! Nokia To Follow Suit? Mobile Advertising On A High

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Customized Opera Mini for Idea Users: Where’s The Novelty?

by Paul Joseph February 3, 2012 Featured

Idea Subscribers will soon get a customized version of Opera Mini. Country’s third largest Mobile Service company has signed a deal with Opera Software to offer customized or “ Co-Branded ” Opera Mini mobile web-browser to its subscribers. What’s in it for the Subscribers? Opera Mini is an ultra-light web-browser packed with features that even the built-in browsers lack. Supported with “data-tunneling” through Opera’s proprietary technology; Opera Turbo , users get a much smoother & better mobile internet experience while spending a lot less on data. Recently, Vodafone had signed a similar deal with Opera. With Opera’s cross-platform UI framework, operators can deploy a “ consistent experience, look, and feel across their product offerings ” What this means is the look and feel of Opera is customizable to the Service providers image & brand. Hence, if you have Opera with Splash of “Red” for Vodafone Users, you may have a Opera with Yellow hues for Idea Customers. However, we have yet to see any actual benefit for the end consumer. Operators like Idea, Vodafone are encouraging mass awareness about Mobile Internet which is just getting to stand on its feet. Opera Mini is a perfect tool for all Mobile phones as “ it brings full Internet to all devices, regardless of device constraints and platform ” says Lars Boilesen, CEO of Opera Software. Opera Mini may be an “ Ideal enabler ”, however, service providers have to get their act straight if they wish to offer quality services. With the ghost of 2G still haunting them & 3G’s ship not sailing well , the companies should not resort to such cosmetic upgrades but focus more on improving the customer experience. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Smaller Operators Lead Pack As 7.5M New GSM Subscriber In December DoT Instructs Providers To Stop 3G Roaming Immediately New Telecom Policy To Ease Tensions: Say Bye Bye To Roaming Airtel Furious Over Govt’s 3G Policy Changes Telecom Tales: 2 Lakh New GSM Subscribers For Each Day Of September 2011

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Facebook Timeline Scams Are Lurking Around At Every Bend

by Paul Joseph February 2, 2012 Featured

Cyber terrorists are deriving sadistic pleasure out of the fact that most of the Facebook users are grimacing about the new timeline feature.  The timeline did not gain much appreciation from the Facebook country people since it reveals personal log of a person in details right from the date he or she has been online. Many users have expressed their dislike for this as many do not wish to share their details with all and sundry. Facebook’s timeline will soon be made mandatory and will enable anyone to go through Facebook profiles by date. The cyber security vendor ESET exclaimed, “ A lot of people will decide that they don’t like Timeline and start looking for ways to revert to their old profiles. Scam artists and ‘clickjackers’ are getting ready for that day, offering bogus links on Facebook that promise Timeline removal .” It is a feast time for the cyber rogues who will rush into this scenario where users are unhappy with timeline. So these miscreants are trying to attract people with false “Like” buttons, inviting them to see Youtube videos, asking to invite friends and more. This will only lead to an extension with a malware containment zone. If the Cyber pirates have let out to harm the web security, there must have been some warning from Facebook with regard to deactivating Timeline to evade this issue. Stephen Cobb, security evangelist for ESET expressed his anguish by saying, “ Unless Facebook changes its mind and makes Timeline optional, the bottom line is that you will have to live with it and avoid the temptation to click on links promising to help you deactivate, remove, or disable Timeline .” However on another note the Facebook timeline is kind of a way of shaking users who have not been careful in the past of their activity on the web. Yes now this will push people to maintain a clean chit and share only what they want to. This will keep a check on whom users are sharing with and what. So the timeline is what Garaham Cluley,  senior technology consultant at Sophos says, “ The Timeline was the catalyst to reassess my relationship with Facebook. After all, a website that holds details of your entire life, likes and loves, is gold dust for scammers .” It is time that we all realize how we want others to picture our profile. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Foursquare Soars With 15Million Users: Peaking Too Soon? Facebook Nears The 700 Million Users Milestone

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