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Babyoye.com , an online babycare products retailer, has raised $2.5 million from Accel Partners and Tiger Globals. It will use this first round of funding to hire people, expand its supply chain, build warehouses and increase product range to include 20,000 items by the end of this year. Babyoye.com was established in May 2010 under a parent company headquartered in Mumbai – Nest Childcare Services Pvt Ltd. It offers a range of 4,000 products including Pampers diapers, Chicco food, Johnson’s skin care range and cycle-maker BSA’s prams and walkers. Babyoye.com delivers to 20,000 cities and towns in India. Sanjay Nadkarni and his wife Arunima Singhdeo quit their respective executive jobs at telecom major Airtel and job portal Naukri.com to become entrepreneurs. “When you have a small baby at home, it is a hassle to drive around to different stores and scour for the best brands. Apart from better choice of products, we provide delivery as well,” said Singhdeo. She feels the choice for babycare products at various shopping malls is limited and is targeted at high-end consumers. Babyoye.com receives 1,000 daily visitors and has over 25,000 fans on Facebook. E-commerce is not as big a business in India as in Western countries. But, gradually e-commerce sites are making their presence felt in India. Many people in India were wary of transacting online. But, thankfully that scene is changing now. The e-commerce industry is expected to grow by 47% to reach 46,000 crore in 2011, according to a report published by Internet and Mobile Association of India (IMAI). E-commerce sites hope to raise funds riding on this data. Recently, online electronic goods retailer, Letsbuy received a fund infusion of $6 million and online retail company Myntra-.com raised $14 million. Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Funding updates: Qualcomm Ventures Invests $9 Mn in MapMyIndia,Accel India To Invest $2.5 Million In Healthcare Portal Brace Yourself To Check-in Using Mojostreet; Raises $350K Funding Despite RBI Ruling PayPal Positive In India Due To Growing Market Online Booking For Low-Cost Airline a Hit in Asia-Pacific: comScore Report RockeTalk Launches An App For Samsung’s Bada Platform