by Paul Joseph
September 14, 2011
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It’s been a year since Google began partnering selectively with media companies to provide tools and the back-end necessary for broadcasting their videos and creating unique views on Youtube. Google launched the YouTube Partner Programme (YPP) formally in India yesterday. It is now available for everyone. YouTube draws around 20 million people to it in India. The Partnership programme for the video sharing site is definitely a win-win. Partners get to use the robust back-end powered by Google’s technology, its strong advertising network and earn revenue through their content by using contextual video advertising in their videos. This programme was launched in 2007 in select countries and is currently operating across 22 countries with users making around $100,000 annually in some cases. According to some stats provided by Google, the unique user count is supposed to touch 25-30 million. This is a staggering figure when you think of all the possibilities that can arise. Earlier, if you shot home videos and short films, it was very difficult for you to take your content to many people without marketing support. YouTube has changed all that . You can just upload your video and use Google’s advertising network to take your video to the people. This paradigm shift would have been unthinkable before YouTube. The Digital marketplace is only getting bigger. With the majority of India’s population still not using the internet, there lies great potential in marketing your content online. David Macdonald, head of YouTube Content Operations (Asia Pacific), said that YouTube also plans to start an incubation programme which will help find partners. “ We are still working on this. In this incubation programme, we can help them (YPPs) create content and give them tools. Other than large media houses driving consumption, in recent times, we have seen an increasing demand for user-generated content or individual content ,”. According to recent data of IAMAI, Indian online advertising revenue generated is Rs 1,000 crore in 2010, and will increase Rs 1,500 crore by the end of 2011. A large part of this revenue comes from display advertising, embedded ads, banner ads and in-video stream ads on websites and video sites. As compare to last year there is an impressive growth of 81 per cent in the Youtube’s Top 100 video show ads. By: Denzil L
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by Paul Joseph
September 14, 2011
Featured
Love it or hate it, the dominant PC Operating System has always been and may always be Windows. Windows 7 was definitely a bigger success than Vista, and finally made people leave XP, we now have Windows 8 to look forward to. We last reported Microsoft previewing Windows 8, at that time thought to be its tablet OS , back in June. Last night at a Developer’s BUILD Conference, Microsoft released their latest test build of Windows 8, the code name for Microsoft’s next OS. Steven Sinofsky, president of the Windows and Windows Live Division at Microsoft, in his keynote address to the thousands of developers, said , “ We reimagined Windows, from the chipset to the user experience, Windows 8 brings a new range of capabilities without compromise .” Here are some of the upgrades and improvements of Windows 8: Windows 8 will be for desktops, laptops, netbooks, tablet PCs, servers and media centers. It will finally have support for ARM microprocessors in addition to Intel and AMD. There will be an extensively redesigned Ribbon User Interface to suit touchscreen input better, in addition to keyboard and mouse. This Ribbon UI will be based on their Windows Phone 7 User Interface. Live Application Tiles with constantly updating information and a new Home Screen, Start Menu. New lockscreen showing notifications, date and time with customizable backgrounds. Internet Explorer 10 was shown, with fullscreen support and multitouch gestures. Though it is an upgrade, Windows 8 will use less RAM and CPU resources than Windows Vista and 7. We find this impressive as other companies like Apple exclude older devices in updates instead of including more. Their is a Reset option to remove all junk files that make your computer slower. It is said to make your PC feel fresh in under 10 minutes without losing data or programs in the process. According to Microsoft VP Christoper Ham, Windows 8 has a whole new developer platform, based on Javascript and HTML5. They also demoed a Snap function to display apps side by side, similar to Win7′s. It will by default be at an Aspect Ratio of 16:9 Resolution, with support for different resolutions. Shorter Boot Time by saving kernel memory to the hard drive on shutdown, similar to what Hibernate does on today’s computers. Here is what will make many happy: the Hardware Requirements. The 32 Bit version needs a 1Ghz Processor, 1GB RAM and 16GB of HDD space. 64 Bit will require 2GB RAM and 20 GB HDD Space. This means almost all current computers will be supported. Here are some screenshots of Windows 8 running on a Tablet PC. Here is a Video Preview of Windows 8 running on a Samsung device by ThisIsMyNext. You can read Microsoft’s official release on Windows 8 here . You can also try the Windows Developer Preview of Windows 8 for yourself from here . What do you think of Windows 8 so far? In the post-PC Era, will it dominate over Apple’s iOS? Do let us know.
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