by Paul Joseph
May 10, 2011
Featured
A study by Pew Research Center’s Project for Excellence in Journalism shows how Facebook, Google and Twitter are doing in the territory of online journalism. The study relied on 25 largest news destinations and revealed that Google is the topmost traffic driver while Facebook secured the second and third positions. Interestingly, Twitter failed to live up to the expectations. This is quite surprising as over time Twitter has made a name for itself as a micro-blogging network which is used for sharing URL’s. But, in comparison to Facebook, Twitter seems to make little or no effect. Facebook, the world’s largest social network, contributed to 3 percent of traffic to 21 news sites that the survey included. Amy Mitchell, the co-author of the study said that for 5 websites, 6 to 8 percent of traffic was Facebook users. A major portion of the referral traffic was due to Facebook’s Like button , which continues to serve the interests of the publishers. Other than the Like button, links posted by users also helped people find the contents of these sites. But, Facebook’s Like button or other sharing tools couldn’t match up to the pace of the Google’s clout. Google remained in the dominant position by supplying 30 percent of total traffic to top news sites. Other than offering these insights, Pew’s report also states that finding news is no longer important in this digital age, rather sharing the news is. The report reads, “Google and Facebook are increasingly set up as competitors (for) sorting through the material on the Web.” This competition would be taken to a new level with the launch of Google +1 . With Google leading as the top most traffic driver, it wouldn’t be wrong to say that Google +1 would automatically become the top referral traffic provider in the years to come. But, Facebook is also not going to go down so easily and its recent actions show that the company is eager to improve this number. The social network initially launched the Journalists on Facebook page to help journalists and news organisations use Facebook as a tool to source news topics as well as promote their work. Facebook also hired Vadim Lavrusik to manage Facebook’s attempt at building a promising relationship with the journalist networks and communities. Some of the news sites, which were studied are New York Times, Washington Post, CNN, ABC News, CBS News, AOL News, Reuters, Yahoo News, Google News and The Chronicle’s SFGate.com. The report also focuses on an important issue — 77 percent of the referral traffic comes in the form of casual users, who visit these sites not more than twice a month. This pitches a big challenge for the websites in order to generate a new strategy for garnering more revenues as a pay wall would only jeopardise the present referral traffic. Mitchell said, “For the casual users, the revenue strategies will need to be substantially different than what you’re going to seek to do for the power users.” Check the Winners Of WATAwards Here Related Posts The ‘Free’ and ‘Fare’ Internet! Costolo Denies Selling Twitter To Google; Does Not Comment About Facebook Facebook Drawing Marketing Money Away From Google And Foursquare? Google Tweaks Social Search And Bing Bar Gets Facebook Integration Twitter Subpoena Over WikiLeaks Goes Public. Facebook And Google Compromised?
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by Paul Joseph
April 20, 2011
Featured
Facebook has inaugurated Facebook Studio. It is a new website, built particularly for the advertising community. According to some, Facebook didn’t offer enough room to mainstream idea dependent advertisement to grow within itself. Facebook acknowledged this on this new site, and wrote, “We’ve heard from agencies, brands and the marketing community that you want examples, ideas and thought-starters for creativity and innovation on Facebook”. But according to Facebook, the new site will provide the advertising community with what they have longed for. The welcome page on the site reads, “We built this site to celebrate innovation, creativity and effectiveness on Facebook. It’s a community for you to share your work, get recognized by your peers and get rewarded for building campaigns that are social by design”. Now word has it that creativity is next to nothing if it’s not properly manoeuvred. The site has few sections — Gallery , Spotlight and Agency Directory — which will streamline whatever the clients will come up with. Works will be submitted in the Gallery. If those works can gather enough number of ‘Likes’ then it will be placed in the Spotlight section, where the work will be stored permanently. The best work will also get awarded at Facebook Awards . Agency Directory is a very important sections as it contains the names of the advertising agencies who are partners of Facebook. There are hundreds of such companies in the directory. There are two other categories, first is Learning Lab , it will give visitors insight about marketing with Facebook and different marketing tools like Sponsored Stories, Check-in-Deals etc. And second is, What’s New , which informs you about the latest developments by the social network. Recently Facebook launched the Journalists on Facebook page and a few days back we reported of them hiring Mashable’s community manager Vadim Luvrusik to maintain the page and build relationship with journalists and news organisations. Using the platform the social network wanted to to build a decent relationship with the media community across the globe. The community has responded positively and Facebook’s initiative has been successful till now. Facebook may have a user base of nearly 600 million , but they are mostly random users and don’t belong to any set or subset. But with these recent moves, it seems Facebook is up for building better relationship with different sects. Earlier it was journalists and now it’s the advertising industry. Undoubtedly, this community will appreciate the initiative as well. The social network has also setup a Page for Facebook Studio . The success of the initiative can already be deduced from the popularity of the page, which got over 7,000 likes in a span of 12 hours. What’s your take on the new methods employed by Facebook to build better relationship with its users? Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Friendrank, All about using your Friend to click on that Ad Facebook Building Relationship With Journalists, Makes New Hire To Carry Out Initiative Greenpeace Ramps Up Pressure On Facebook With Record-Breaking Comments Sports Brands In India Are Playing On Social Media Reliance Communication Introduces Music Mania And Full2Music On Mobile Phones
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