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Calling Is Now More Fun With Gmail’s New Multiple Calling

by Paul Joseph July 21, 2011 Featured

Gmail has been spreading its wings ever since its first day. Communicating through Gmail has always been easy and comfortable, and Gmail has always looked into improving or reforming the old to give the best to its users. Earlier, when Gmail introduced its calling service over 1,000,000 calls were made from Gmail within one day. This time also Gmail went a step ahead to reform the calling system . There was a time when you could make or receive just one call but Gmail has introduced its new multiple calling system . Now, you are free to make or receive multiple calls. Although there isn’t a feature similar to conference, but you can now put a call on hold and answer another. Once you need to revert back to the previous call, there is the ‘resume’ option for you. Reverting back to the previous call doesn’t require to end the other call. You have the full liberty to switch between calls. You have the full leisure to choose to make a new call , ignore an unwanted call or do some important work while your call is on hold and get back to it once you are done with your work. Gmail has added this feature to all the calling types like voice, video and to phone. There is just one restriction- you can make only two outgoing calls at a time to physical phones. Skype which was acquired by Microsoft is another competitor of Gmail which grants calling services, lately it was added as video calling feature on Facebook and on Android devices. With Google+ ,  ZIP and RAR Support , SMS , updating Facebook and Twitter. This is a good add-on brought out by Google. It will be interesting to see if Skype establishes similar service or brings out something more refined. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Related Posts Indian Youth Congress Moves To Google Apps Gmail People Widget: A Small Step Towards The Big Social Attempt Of Google Microsoft Unveils Windows Phone 7.1 Mango; Packs In 500 New Features Google Ramps Up Monetisation Strategy For Indian Market Customize Your Gmail Inbox With New Custom Background Images

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WWW: WAT Weekly WrapUp 12th June -19th June 2011

by Paul Joseph June 20, 2011 Featured

Last week we reported that another funding of $20 million was raised by Flipkart from Tiger Global. The Indian Youth Congress moves towards Google Apps plus it was also reported that an Online platform for photographers was introduced called Vivyo, to showcase and sell their work. All this and more in the last week’s wrapup. Post Via WatBlog.com Uninor Garners More Than 25 Million Subscribers Indian Youth Congress Moves To Google Apps An Online Platform For Photographers To Showcase And Sell Their Work BenefitsPLUS Picks Up A Controlling Stake In Daily Deals Site Koovs.com Flipkart Raises $20 Million From Tiger Global Mercedes Benz Launches Mobile Site: We Are Pleasantly Surprised Banning Digital Communication Services Not A Solution Says Telecoms Security Panel MTS Retains Media Duties Of MPG India Google Brings Voice And Image Search To Desktop Tale Of A Village Called SnapDeal.com Nagar Press Releases Via WATPR.com Ramco Systems Launches Ramco OnDemand—Analytics & Gateway Products on the Cloud Deskera eTraining Wins Top Award for Great Eastern Life Assurance Hitachi Announces the Opening of Investment Discussions with Hi-Rel Electronics Sify Technologies Partners with Fortinet to roll out Virtualized Network Security Services on its entire range of IaaS offerings Students Race to Win Ferrari’s World Design Contest with Autodesk Software EnglishEdge ties up with Uttarakhand Open University Networks Product Guide recognizes Wipro’s Integrated Governance, Risk and Compliance Solution Blue Star Infotech Launches Oracle Accelerate Solution for the Indian Chemical Industry HealthLine 24×7 Launches Teleconsult and ePHR Expedia Research: Over 40% Indians Pay exorbitantly for Overpacking Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency Most Commented Posts Paypal India Block Leaves IT Guys High & Dry – Need For An Indian Paypal? Wish Us Happy Birthday And WIN Free Customized TShirts from Myntra.com – Domain & Hosting from LimeDomains Be a BIG part of the next BIG thing! Join WAT! Now Women Meow On FM Radio! WATBlog Wins The Best Indian Blog Award 2009! Thanks To Our Readers, Bloggers & Staff!

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Facebook An Important Source Of Traffic For News Sites: Pew Internet

by Paul Joseph May 10, 2011 Featured

A study by Pew Research Center’s Project for Excellence in Journalism shows how Facebook, Google and Twitter are doing in the territory of online journalism. The study relied on 25 largest news destinations and revealed that Google is the topmost traffic driver while Facebook secured the second and third positions. Interestingly, Twitter failed to live up to the expectations. This is quite surprising as over time Twitter has made a name for itself as a micro-blogging network which is used for sharing URL’s. But, in comparison to Facebook, Twitter seems to make little or no effect. Facebook, the world’s largest social network, contributed to 3 percent of traffic to 21 news sites that the survey included. Amy Mitchell, the co-author of the study said that for 5 websites, 6 to 8 percent of traffic was Facebook users. A major portion of the referral traffic was due to Facebook’s Like button , which continues to serve the interests of the publishers. Other than the Like button, links posted by users also helped people find the contents of these sites. But, Facebook’s Like button or other sharing tools couldn’t match up to the pace of the Google’s clout. Google remained in the dominant position by supplying 30 percent of total traffic to top news sites. Other than offering these insights, Pew’s report also states that finding news is no longer important in this digital age, rather sharing the news is. The report reads, “Google and Facebook are increasingly set up as competitors (for) sorting through the material on the Web.” This competition would be taken to a new level with the launch of Google +1 . With Google leading as the top most traffic driver, it wouldn’t be wrong to say that Google +1 would automatically become the top referral traffic provider in the years to come. But, Facebook is also not going to go down so easily and its recent actions show that the company is eager to improve this number. The social network initially launched the Journalists on Facebook page to help journalists and news organisations use Facebook as a tool to source news topics as well as promote their work. Facebook also hired Vadim Lavrusik to manage Facebook’s attempt at building a promising relationship with the journalist networks and communities. Some of the news sites, which were studied are New York Times, Washington Post, CNN, ABC News, CBS News, AOL News, Reuters, Yahoo News, Google News and The Chronicle’s SFGate.com. The report also focuses on an important issue — 77 percent of the referral traffic comes in the form of casual users, who visit these sites not more than twice a month. This pitches a big challenge for the websites in order to generate a new strategy for garnering more revenues as a pay wall would only jeopardise the present referral traffic. Mitchell said, “For the casual users, the revenue strategies will need to be substantially different than what you’re going to seek to do for the power users.” Check the Winners Of WATAwards Here Related Posts The ‘Free’ and ‘Fare’ Internet! Costolo Denies Selling Twitter To Google; Does Not Comment About Facebook Facebook Drawing Marketing Money Away From Google And Foursquare? Google Tweaks Social Search And Bing Bar Gets Facebook Integration Twitter Subpoena Over WikiLeaks Goes Public. Facebook And Google Compromised?

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Facebook Launches Site To Connect With The Advertising Industry

by Paul Joseph April 20, 2011 Featured

Facebook has inaugurated Facebook Studio. It is a new website, built particularly for the advertising community. According to some, Facebook didn’t offer enough room to mainstream idea dependent advertisement to grow within itself. Facebook acknowledged this on this new site, and wrote, “We’ve heard from agencies, brands and the marketing community that you want examples, ideas and thought-starters for creativity and innovation on Facebook”. But according to Facebook, the new site will provide the advertising community with what they have longed for. The welcome page on the site reads, “We built this site to celebrate innovation, creativity and effectiveness on Facebook. It’s a community for you to share your work, get recognized by your peers and get rewarded for building campaigns that are social by design”.  Now word has it that creativity is next to nothing if it’s not properly manoeuvred. The site has few sections — Gallery , Spotlight and Agency Directory — which will streamline whatever the clients will come up with. Works will be submitted in the Gallery. If those works can gather enough number of ‘Likes’ then it will be placed in the Spotlight section, where the work will be stored permanently. The best work will also get awarded at Facebook Awards . Agency Directory is a very important sections as it contains the names of the advertising agencies who are partners of Facebook. There are hundreds of such companies in the directory. There are two other categories, first is Learning Lab , it will give visitors insight about marketing with Facebook and different marketing tools like Sponsored Stories, Check-in-Deals etc. And second is, What’s New , which informs you about the latest developments by the social network. Recently Facebook launched the Journalists on Facebook page and a few days back we reported of them hiring Mashable’s community manager Vadim Luvrusik to maintain the page and build relationship with journalists and news organisations. Using the platform the social network wanted to to build a decent relationship with the media community across the globe. The community has responded positively and Facebook’s initiative has been successful till now. Facebook may have a user base of nearly 600 million , but they are mostly random users and don’t belong to any set or subset. But with these recent moves, it seems Facebook is up for building better relationship with different sects. Earlier it was journalists and now it’s the advertising industry. Undoubtedly, this community will appreciate the initiative as well. The social network has also setup a Page for Facebook Studio . The success of the initiative can already be deduced from the popularity of the page, which got over 7,000 likes in a span of 12 hours. What’s your take on the new methods employed by Facebook to build better relationship with its users? Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Friendrank, All about using your Friend to click on that Ad Facebook Building Relationship With Journalists, Makes New Hire To Carry Out Initiative Greenpeace Ramps Up Pressure On Facebook With Record-Breaking Comments Sports Brands In India Are Playing On Social Media Reliance Communication Introduces Music Mania And Full2Music On Mobile Phones

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Facebook Reaches Out To Journalists As A Tool By Launching Dedicated Page

by Paul Joseph April 7, 2011 Featured

I doubt if one could count all the dynamic aspects related to online media. Every time something new comes up, we appreciate it or criticize it but, could hardly anticipate the very next product that will be rolled out. The harbinger of this trend is none other than Facebook. Over time, the social network has introduced heaps of new features and products to leverage advertisers, developers and users. The latest in this list is the “ Journalists on Facebook ” page. Facebook launched this new page to simplify the progress of online journalism that uses the social network as a resource. Justin Osofsky, Director of Media Partnership at Facebook informed in a post that the page will help online reporters to make out stories and interact with readers. “The Page will provide journalists with best practices for integrating the latest Facebook products with their work and connecting with the Facebook audience of more than 500 million people,” Osofsky wrote. Facebook’s attempt will prop itself up as the reserve for materials needed to make news stories. It is already a helpful resource for online journalists and media organizations. Osofsky wrote in the post that media groups saw their contents becoming more social through working with Facebook, which resulted in their drawing “greater than 300% increase in referral traffic from Facebook.” To tout itself further, Facebook cited some examples stating how its platform can be used as a reporting tool: NPR uses Facebook to source stories The New York Times’ Nicholas Kristof reported from his Facebook Page while on the ground in Cairo Ian Shapira of the Washington Post recently used Facebook as a powerful storytelling advice One might ask, how this initiative will benefit Facebook. Facebook intends to become the indispensable tool for online reporting or storytelling on digital media. So we better see it as an attempt to transit from valuable reporting tool to an invaluable one. They might excel in their attempt as the page started receiving welcoming feedbacks from journalists and users. Nearly 16000 people have liked it. The page has a lot of potential and provides an awesome platform for journalists to interact and learn. It also brings with it a sense of competition. You are aware of who else is going to cover a breaking other than you, from across the globe. Until now, journalists mostly knew the name of their competitors but, now they would also be able to know who they are. Looking at how the update feed has been populated, it looks to me like a “social network for journalist” within Facebook. In the post, the social network also spoke about the starting of “Facebook Journalism Meetup” program in which they will host workshops across the globe to teach journalists to use Facebook as a reporting tool more efficiently. The first of these workshops will take place at Facebook’s headquarters at Palo Alto, on the 27th of this month. Have you checked out this page? If you are not a journalist, would you still go ahead and like this page? Showcase Your Digital Work Here! Win An Award! Log onto WATAwards Related Posts Facebook Tracking IP Of Users To Show “Friends in [City]” Recommendations Larry Page Takes Over As Google CEO Small Investment In Facebook Gives Interpublic Huge Returns Facebook Launches Unified Mobile Site For Its 250 Mn Users Rockmelt Releases Beta 2, Improves Facebook Chat And Twitter Client

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More success full bike by Yamaha within 2months Yamaha SZ

by Paul Joseph January 24, 2011 Featured

Yamaha is all set to introduced their new model in India, which was the most successful bike in India won Viewers Choice bike of the Year, Yamaha SZ R new version launched in India in this Jan only. It is price at Rs. 55,500/-. The Yamaha SZ has got a 4- stroke engine with a cylinder size of 150 cc. It has also got an air cooled machine. The maximum power produced by this work horse is around 12.1 PS at 7500 rpm. The maximum torque offered by this bike is around 12.8 MN at 4500 rpm. The Yamaha SZ is a unique combination of style and performance. It has a fuel tank capacity of 14 liters, is more than enough for a country obsessed with mileage like India. This bike is offering mileage of 60 kilometers per liter. Thus it offers a good mileage. The Yamaha SZ has got a dimension of 2050x730x1100mm and a wheelbase of 1320 mm. Like every brand new, motor cycles, it also got a 5 sped transmission. It also got electric start. It has a drum brake in the front and the rear. In order to provide better handling, the suspension has been improvised. Adding more style to the design, there is a provision for alloys wheels at the front as well as at the back. The saddle height of this bike is increased by a few mm when it is compared to the FX. Height has been increased from 790 mm to 802mm. This makes it difficult for the people of less height to place their feet on the tarmac. But Yamaha has reduced the weight of the bike, which makes it easier for them, to negate the shortness. The company has brought back the thinner tires by replacing the stylish thicker tires to reduce the weight of the bike as well as to increase the mileage. Yamaha , one of the leading two wheeler makers introduced many favorite models in the Indian markets like RX-100 and they are still the favorites for the Indian two wheeler admirers. The four stroke bike like Rx-100 is still possessed by many people across the nation. So, the company hopes that the customer satisfaction that they gained can be a plus point for them.

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WATSummit Highlights : Panel 4 – Startup V/S VC Perspective

by Paul Joseph January 17, 2011 Featured

The fourth panel at WATSummit was one that was bound to attract a lot of attention and interest – Startup V/S VC Perspective . And it didn’t disappoint. Moderated by Alok Kejriwal – CoFounder and CEO. Games2win, the panel included Sasha Mirchandani – Managing Director, Blue Run Ventures India, Rahul Khanna – Director , Clearstone Venture Advisors, Sateesh Andra – Venture Partner, DFJ India and Sameer Guglani – CoFounder, The Morpheus. Alok started the session with a quip about how the entrepreneur was standing while all the investors were sitting. He then began off by asking the panel if it was necessary for an entrepreneur to behave in a certain manner to get funded. While Sasha Mirchandani said it depended on whom he was pitching to. Sameer Guglani gave his own example of raising money in semi-formals. But he stressed it was important to project yourself as you were. Amidst all the light hearted digs that Alok took at the panelists he did ask them some very interesting questions. One of which was what puts a VC off. Sameer said it was lack of expertise in the field, while Sasha said that lack of focus was a trait that can work against an entrepreneur. Sateesh Andra said entrepreneur with 5 year revenue projections in the first meeting was something that he was watchful about. Understandably this sparked off a debate in the QnA session when one of the delegates from the conference said that many VCs in fact ask for long term projections. Sateesh then clarified that this was his investment philosophy, different investors use different ones, there is no right and wrong. The question then posed to the panelists was Why is there a difference in perspectives? Sateesh said that there are different situations leading to friction. Entrepreneurs sometimes need time while VCs tend to be want things faster. Sameer interestingly reversed the dilemma. Entrepreneurs are in a hurry to launch their products while he often has to often make them see things from a different perspective. When opened for questions the first questions put forth to the panel was that since Investors are not completely invested in one company, do they sometimes objectively sink some companies in order to save their portfolio. To this Rahul Khanna responded that most entrepreneurs do not succeed the first time. Other questions included benefits of taking a third party investment as opposed to venture capital. Alok also asked them if they sometimes mentor entrepreneurs for free. All panelists said they do it in certain cases. Reasons varied from possible future investment, to a person sincerely following advice given to him/her. But there was also a shortage of time to focus too much attention on mentorship. Other important points raised during the discussion were – that it is important to have honest dialogue with a VC. They also made use of the time to counter some of the myths they believe are propagated about VCs. And Alok added that it was very easy to abuse capital without really understanding its value and went as far back as the Renaissance and gave Rembrandt’s example to highlight his point. WATBlog is proud  to have Undercover Productions Ltd as their Gold Partner, Affinity as their Silver & Lanyard Partner, Yourstory.in & Indian Television.com as Online Media Partner, Blogadda as Blogging Partner, Vivaconnect as Communication Partner, SutraHR as Online Marketing Partner & Narang Group as their Official Beverage Partner. Without our sponsors we would not be able to continue our work. On behalf of everyone WATBlog would like to thank you for your generous sponsorship/ partnership. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts WATSummit Highlights : Panel 3 – Way Forward for Mobile monetization And Banking WATSummit Highlights : Panel 2 – Social Media Opportunity for Brands and Business WATSummit Highlights : Panel 1 – Growth Requirement for Digital Media And Entertainment Catch Us At WATSummit 2011! Panel 2 – Social Media For Brands & Businesses @ WATSummit 2011 – A Prelude

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WATSummit Highlights : Panel 1 – Growth Requirement for Digital Media And Entertainment

by Paul Joseph January 17, 2011 Featured

The first panel discussion at WATSummit 2011 was on the Growth Requirement for Digital Media & Entertainment , Moderated by Rammohan Sundaram. And on the panel were (in case you missed our prelude posts) -  Sameer Pitalwalla – Business Head, UTV, Debadutta Upadhyaya – Vice President, Vdopia, Vivek Bhargava – Founder and Managing Director, Communicate2 and Karthik Nagarajan – Director Online Division, The Nielsen Company. When the question – ‘What penetration level of internet is needed for the inflection point ‘ -was placed before them, the panelists were drawn into a discussion about metric gathering mechanisms. While some rued the lack of standardized third party metrics, others contested that multiple sources would be beneficial in the long run. Vivek Bhargava made the point that Awareness, Desire and Interest are not measurable no matter what the platform is. Karthik Nagarajan meanwhile said that a tagging based mechanism for metrics was the most sensible to adopt. While discussing the impact of 3G , the moderator Rammohan Sundaram stated that 3G will add value to the tablet market with webisodes, mobisodes etc. Vivek Bharagava agreed with him adding that a number of people who were apprehensive about using PCs were also quite comfortable with tablets. While Sameer Pitalwalla was of the opinion that 3G would not play so much of a role as a game changer, instead it will be an enabler. Highlighting the idea that India was an entertainment starved nation , Rammohan then asked the panelists what kind of apps they thought will succeed. The answers included Video, Social and Gaming. Vivek pointed out that the definition of entertainment was broadening and that education apps could be entertainment too. Rammohan added that utility apps would do well too. When it came to ecommerce Sameer and Debadutta believed that Mobile operator billing could be a game changer. Then came the big Brand VS ROI question. Vivek said that there was earlier a tendency amongst advertisers not to advertise things that could not be sold on the internet – on the internet. But video advertising was slowly changing that. Debadutta added that Vdopia worked on creatives to make video ads more effective. The floor was then opened up to the audience for what was an eventful QnA session. There were many interesting ones ranging from the impact DTH will have. How advertisers will understand the objective of Digital even after it hits 50million adopters. According the panelists the answer lies in the training of CMOs to understand the medium. Stay tuned for more highlights from the other Panel Discussions at WATSummit 2011. WATBlog is proud  to have Undercover Productions Ltd as their Gold Partner, Affinity as their Silver & Lanyard Partner, Yourstory.in & Indian Television.com as Online Media Partner, Blogadda as Blogging Partner, Vivaconnect as Communication Partner, SutraHR as Online Marketing Partner & Narang Group as their Official Beverage Partner. Without our sponsors we would not be able to continue our work. On behalf of everyone WATBlog would like to thank you for your generous sponsorship/ partnership. ( Image Source ) REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts Catch Us At WATSummit 2011! Panel 2 – Social Media For Brands & Businesses @ WATSummit 2011 – A Prelude Welcoming Sameer Guglani, Co-Founder, The Morpheus As Speaker At WATSummit 2011 Ajit Balakrishnan – Founder & Chairman Rediff.com Is Keynote Speaker @ WATSummit 2011 Welcoming Abhigyan Jha – CEO Undercover Productions As Speaker @ WATSummit 2011

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Airtel And SBI Announce Joint Venture To Serve The Unbanked

by Paul Joseph January 12, 2011 Featured

Airtel and State Bank of India have announced a Joint Venture with the aim of provided banking services to the millions of unbanked people in the country. The move in which India’s largest bank and largest telecommunications company are coming together seems to have plenty of potential. With a tele density of around 60% and the lack of infrastructure to establish inclusive banking facilities throughout the country, mobile banking is but obvious. But to give you a better idea, some figures, that the companies have shared, are in order. Airtel covers over 5000 towns and 500,000 villages. SBI serves 210 million accounts  and has peak transactions of about 43 million per day. Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, “This historic collaboration between SBI and airtel brings together two sectors that have made the most impact in addressing inclusive growth. The services offered by the JV will enable financial inclusion and economic empowerment for people across India. This will be a complete game changer, leveraging SBI’s expertise in the banking sector along with airtel’s 150 million strong customer base and ecosystem of over 1.5 million retailers and distributors across India. Together, we will create a scalable operation that will address the banking requirements of millions of Indians through the mobile platform.” While Mr. O. P. Bhatt, Chairman, State Bank of India said “This joint venture which brings together the commitment of two of India’s greatest institutions, one in the financial services sector known for its innovation and dedication to the under privileged sections of the society, the other in mobile telephony whose drive for growth and excellence is unmatched, will enable the bank to fulfil its mandate of reaching out to every Indian leveraging the distribution network of airtel to provide banking services in a cost effective and secure manner. With this, we look forward to taking the benefits of banking to the Indian masses and building a more inclusive society thereby carrying forward State Bank’s vision of being the Banker to every Indian” How exactly will this work? The JV will leverage Airtel’s distribution to offer SBI’s banking services. It will be implemented throughout India in a phased manner. Existing and New Airtel customers will be able to visit Airtel’s Customer Service Points to open SBI accounts and avail its banking facilities. Existing SBI customers will also be able to make use of these facilities. So it isn’t mobile banking in the exact sense. But hopefully, that is the next step. The companies expect the roll out to be completed by 31st March. REGISTER FOR WATSUMMIT – INDIA’S FLAGSHIP SUMMIT ON DIGITAL MEDIA REGISTER NOW! Related Posts 3G Rollout Will See Telcos Working Together To Maximize Coverage Recap 2010 : The Great Telecom Saga(s)! Airtel Looking To Add ‘Zing’ To Developers Lives! Reliance Communications Announces 3G Services! Britannica To Compete With Wikipedia In India?

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HTC Scribe Coming Soon To India

by Paul Joseph January 8, 2011 Featured

HTC Scribe is rumored to be the name of the tablet that HTC Corporation is planning to launch. According to various sources, it is claimed that HTC will announce this tablet in the year 2011 and it is expected that they will do it during the Mobile World Congress trade show that is expected to take place in the month of February 2011 in Barcelona. HTC Scribe is set to lunch first tablet ever of its own product and hence there is a high expectation about this tablet offer and what is going to make it different from many other tablets that currently exist in the market. HTC has not revealed much about this tablet hence though it is expected that HTC will offer a good product just the way they have been doing with their mobile phones. It is also expected that this tablet will be available in various markets in the world such as India a few months after it has been officially launched. Currently, there is no much information about this tablet’s features but it is expected that the tablet will have a dual core processor to make it fast and efficient to meet all the requirements of a user in an instant. It is also expected that the HTC Scribe will come with a screen that has a resolution of about 1280 x 720 pixels and it will support many colors. The tablet will be 7 inches in size and it is will run on Android version 3.0 operating system which will ensure the tablet has efficient functionalities. Others also say that Scribe will run on Android version 2.4 hence we can only wait for the official word from the manufacturers of this tablet. There is still not much information about HTC Scribe but the suspected sneak preview of the specifications give a rough idea of what it features such as an NVIDIA Tegra 2 processor, 2 gigabytes of random access memory (RAM) and 32 gigabytes of micro SD storage to offer users enough space to get their work stored. HTC is a new entrant in to the mobile manufacturing industry and going by what this company has offered so far we can only say that they are as good as other players who are in this field. HTC Corporation is the company behind all this. It is a Taiwan based company that deals with manufacturing smart phones and now they are trying to get in to the tablet manufacturing.

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