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Google Fools The World With 8-Bit Google Maps

by Paul Joseph April 2, 2012 Featured

Yesterday was not only the start of India’s new financial year, but also April Fool’s Day. Around the world, people played small pranks on each other. Companies too usually join in the April Fool’s Day fun with fake products or tongue in cheek announcements. Google Inc. is known for loving the first of April and always has a few tricks up their sleeve. Year after year Google has churned out pranks like Google Chrome in 3D . This year was no different. A few hours before April 1st, a video started doing the rounds on YouTube, about a whole new type of Google Maps: for the 15 year old SNES 8 Bit devices. You can check out the video below. Says Google, “ With Google Maps 8-bit, you can do all the things you already do on regular Google Maps. Search for famous landmarks and sites around the world. Take an epic journey with 8-bit Street View. Get detailed directions to avoid dangerous paths, and battle your way through a world of powerful monsters and mystic treasures. In our pursuit of new digital frontiers, we realized that we may have left behind a large number of users who couldn’t access Google Maps on their classic hardware ,” This wasn’t the only joke Google played this year. They also ‘launched’ Self-Driving NASCAR Racing Cars through Google Racing and Google Chrome Multitasking . Such pranks make people empathize with the company. The company comes across as a more human and relatable entity. However, companies should also be careful of going overboard as they can easily end up offending their consumers too. It’s a narrow line that Google treads quite well. What was your favorite prank by Google this year? Do let us know in the comments below. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: april fools, chrome, google-maps, technology, videos, web

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Walmart Improves Tech To Combat Amazons Popularity; Fear Factor Hitting Hard?

by Paul Joseph April 2, 2012 Featured

Walmart has recently undertaken some major re-work in the tech they use to keep their customers from wandering off to Amazon.com. Couple of years ago Walmart was not concern about Amazon, but it has reasons to do so now. From just under a quarter of customers to now more than half have revealed that they buy from both is a worrying trend. The store had made a name for itself offering heavily discounted merchandise. However, affluent customers who had sought refuge in Walmart are now returning to Amazon as finances improve. Traditionally, bargain hunters were the main target of Walmart. But Amazon has now started offering product categories. This has resulted in heavy erosion of Walmart’s customers. Just last year Amazon posted a whopping 41% growth while Walmart managed only 8%. Now Walmart has resorted to come clever tech improvements . Last year Walmart spent nearly US$ 300 Million & acquired 5 Tech Firms. Indian Code writers & Engineers are now working feverishly & have managed to establish online purchases for 20% of customers who do not own a credit card or even a bank account. This was achieved using ‘ Pay With Cash ’ programs. Mobile Apps & Payments are the new wave sweeping the retailing industry. However, Walmart cleverly utilized their stores to enable customers to pay offline & book online! Walmart also has a ‘ Shopycat ’ feature your online wish-list is carefully scrutinized to offer just what you desire. Interestingly, Walmart’s customers resorted to the ‘ Scan & Scram ’ technique to find the lowest prices. In simpler terms would-be customers use their smart phones in stores to scan an item’s bar code and then buy it online from a rival merchant. Hence, Walmart has come up with ‘ Endless Aisle ’ technique wherein customers can easily buy online what isn’t available in the store, using smart-phones. Let’s see how successful these endeavors are. Will we see Walmart in India soon ? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: amazon, brick-and-mortar, customer erosion, features, international, news, shopycat, walmart

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Nokia Smartphones Will Have Mumbai & Delhi Traffic Updates By Default

by Paul Joseph April 2, 2012 Featured

Nokia has quite a few smartphones out in the Indian market right now. This includes their flagship Lumia series of Windows phones along with others like Nokia N8, Nokia 700, Nokia 701, and Nokia E6. Last Friday, they announced that they will be bringing real time traffic data to these Nokia smartphones. This is one new feature which they will be adding to their location-based services. This traffic update is feature is powered by NAVTEQ Traffic Pro and will provide live and relevant traffic information to users at the press of a button. This option can be accessed from ‘Nokia Drive’ on a Symbian device and ‘Nokia Maps’ on a Windows Phone. The service has been provided by Nokia free of cost to its users. The user will only incur data charges as per their data package. The country has faced lack of value added services like these and this feature will help commuters to plan their commute better and at the same time save fuel and help users avoid frustration. Rajat Tandon, Director of Sales, Commerce and Location for Nokia said, “ Location is at the core of our vision for the future. The aim is to empower people via location-aware technology, he added. Going forward, we will continue to introduce more location-aware services that represent the future of mobility for consumer in India .” We blogged earlier about how Google Maps has also introduced an update which provides an estimate of the time you would take to travel from one location to another although the service doesn’t seem to be active in India yet. This Nokia Maps feature makes use of data provided by a leading GPS provider and it may end up tipping the balance of power in Nokia’s side. No one else has anything like this right now and Nokia has made a splendid move by introducing this. Rajat Tandon is right about the importance that the company is putting on location services. The future of mobile computing and the Internet lie in the automation and accurate delivery of real-time data to users. Have you used Nokia’s feature yet? Do let us know of your experiences. Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: mobile, navteq, nokia, nokia-lumia, nokia-maps, symbian, technology, windows phone

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Mitsubishi Outlander covers lifted with a price tag of Rs.20.55 lakh

by Paul Joseph April 2, 2012 Featured

Hindustan Motors have launched the upgraded 7-seater SUV Mitsubishi Outlander for the Indian customers. Its precursor, which was a 5-seater SUV, was launched for the first time in the country back in the year, 2010. The Mitsubishi Outlander price for this upgraded version is Rs. 20.55 lakh, ex-showroom New Delhi. This is a very competitive price in the SUV segment with the kind of advanced features this SUV has to offer. The company is expecting this improved SUV to generate healthy sales in the market and increase their market share in the country. The design and look of this pristine SUV is brilliant with a large front grille and broad head lamp cluster. The OVRM’s have the side indicators fixed in them and the body colored door handles along with the new set of alloy wheels add to the beauty of this majestic SUV, as seen in the Mitsubishi Outlander pictures . The front bumpers have a set of fog lamps and the top is incorporated with roof rails to give this Sports Utility Vehicle a sporty look. As stated in a Mitsubishi Outlander review , this muscular SUV is integrated with a commanding 2.4 liter twin cam, 4 cylinder petrol motor, which is capable of generating a maximum power of 170 Ps along with a pounding torque of 226 Nm. This SUV is offered with a manual 6-speed continuously variable transmission gear box for a smooth drive. Mitsubishi Outlander can reach from 0 – 100 Kmpl in just about 10 seconds and has a top speed of 190 Kmph, which is quite remarkable. Apart from the engine and the looks, the Mitsubishi company has put in loads of sophisticated gadgets as well. Not to forget high quality safety features have been used in this SUV to make it a complete vehicle for a wonderful drive, which will be completely secure for all its occupants.Starting from next month, Maruti Ertiga , Volkswagen Jetta sedan , SUV Tata Safari Storme and Chevrolet Captiva are the upcoming cars lined up for their launches in the Indian car market.

Tagged as: apple, beauty, bikes, blackberry, chevrolet, india, Indian, ipad, mitsubishi, motorola, price, sports

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Medical Consultancy Now Online; Simpler Healthcare Or A Dangerous Trend?

by Paul Joseph April 2, 2012 Featured

Yet again healthcare online is into news where Digital revolution have realized the importance of it. Online Medical stores are not new, but specialized & specific medical devices are now readily available. Sites like Healthkart.com , Health-shoppe.com etc. now offer devices ranging from simple BP monitors to Nebulizers & even mechanized wheel chairs. But sites like Infibeam , Ebay have been offering healthcare & beauty products for quite some time, so where’s the niche ? Health-care portals have gone the extra mile & now offer gluten-free & allergy-free products. Additionally, just so users don’t abuse the site , even simple medication is not available without a proper doctor’s prescription. Sites WebHealthCentre.com, PinkWhaleHealthcare.com and MedIndia.net also offer automated diagnostics once the person specifies symptoms. With additional facilities like online consultation, such sites have hit upon a novel monetization scheme too. For example, MedIndia.net charges Rs. 600 (US$ 12) for non-urgent consultations (1-3 Days), and Rs. 1,100 (US$ 22) for responses within 24-36 hours. A few more services like storing your medical records online for a small annual fee & even booking tests online have immensely helped people who do not find time to carry out diagnostics tests to determine their state of health. But still taking matters in own hands may not be a best idea when it comes to our health. Your thoughts? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: features, health, medicine, news, online, services, web

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BlackBerry Curve 9220 will come to India soon

by Paul Joseph April 2, 2012 Featured

The Blackberry mobiles has announced the launch date of the new mobile phone Blackberry Curve 9220 . The company Research in Motion has planned to launch the new handset in the month of April in the country. The Blackberry mobiles are the leading mobiles in India which delivers excellent technology and features. Just a little catch up on the specifications of the new Blackberry Curve 9220, it packs a powerful Blackberry operating system and an additional 512 RAM and 512 ROM which ensure high performance. The new smartphone pre installed with dedicated keys for BlackBerry Messenger, the popular instant and group messaging platform. Here is good news for the Blackberry lovers that the new Blackberry Curve 9220 price in India is to be around Rs 9000. The Blackberry Curve 9220 features with a display of about 2.44 inches TFT capacitive screen along with 65K Colors combination. Soothing to the eyes, it will have high definition resolution of 320 x 240 pixels along with Touch-sensitive and optical track pad features. The Blackberry Curve 8520 and 9220 are the latest model of blackberry and it's features with a Stereo FM radio with RDS, a 3.5 mm audio jack support and comes with a HTML type of internet browser which ensures high speed internet access. Moreover, the new Blackberry Curve 9220 will support an excellent internal memory along with 32 GB of an external memory via microSD memory card slot. The latest Blackberry Curve 9220 Pictures are currently available on internet are superb and amazing. The Blackberry Curve 9220 will support all major connectivity options such as Bluetooth v2.1 with A2DP, GPRS, EDGE, and WLAN with Wi-Fi mobile with 802.11 b/g/n and micro USB v2.0 slot which enables the best browsing experience of this handset user. The new Blackberry Curve 9220 will adorn with a 2.0 megapixels camera supporting 1600 x 1200 pixels resolution along with video recording features. The camera mobile phone is loaded with messaging features that includes SMS(threaded view), MMS, Email, Push Email and Instant Messaging. The Blackberry Curve 9220 will be available in attractive black color on the stores.

Tagged as: apple, audi, bikes, colors, Featured, features, price, specifications

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Nimbus Teams Up With Youtube To Broadcast WSH Matches Online

by Paul Joseph April 2, 2012 Featured

Nimbus Sport has signed a deal with Google India in order to live-stream the remaining matches in the undergoing World Series of Hockey tournament. The World Series Hockey Tournament is the first of its kind in India and is based on the popular IPL format of teams hailing from different Indian cities. Yannick Colaco, Chief Operating Officer, Nimbus Sport spoke about the firm’s partnership with Google saying, “ The response on the online space is extremely overwhelming and Nimbus is excited to take the tournament to hockey fans across the globe .” Gautam Anand, Head of Content Partnerships for Google Asia Pacific, said, “ WSH has an exciting format coupled with high scoring non-stop game play, and the company is working closely with the team to generate awareness around the world for the sport .” Google has been keenly trying to build a content base in India around Youtube. They recently launched a whole lot of Indian shows on Youtube. You can watch all of these for free here . Google India has identified that Internet is the driving medium for business and entertainment in the country are they are working on helping Youtube gain wide-scale adoption especially more than it is getting now. This has resulted in a lot of tie-ups between Youtube and film and media production companies. The consumer seems to be the winner as the every bit of legal content is free on the platform. The World Series of Hockey serves an excellent initiative to increase enthusiasm for the country’s national game even though it has not received much recognition from Indians since a while. Broadcasting the game live on Youtube will help it reach a much wider base. You can watch the hockey matches live here: http://www.youtube.com/wsh Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: events, live streaming, news, nimbus, online streaming, world series hockey, wsh, youtube, youtube live streaming

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WWW: WAT Weekly WrapUp 26th March – 1st April, 2012

by Paul Joseph April 2, 2012 Featured

Last week WATBlog reported an exclusive interview with the CEO of Quikr.com, Mr. Pranay Chulet who answered impressive on his point of view & opinion that; Has online classified ads finally made a mark in India?. Throughout last week IPL was in the news for various reason from coming up with a jersey store online, booking IPL ticket online, etc. Airtel also bagged two news for itself where they made an announcement of tying up with various banks to provide cash withdrawal service Via Airtel money & affiliating with Novosol to offer MVAS to sport lovers. All this and more in the last week’s wrapup. Post Via WATBLog.com Times Internet Will Spend $7 Million To Market IPL 5: Will It Prove Beneficial For Them? Airtel Will Tie Up With Banks To Provide Cash Withdrawal Services Via Airtel Money Apple-Samsung War Possibly Edging Towards A Settlement Novosol & Airtel Team Up To Offer MVAS To Sports Fans Google Maps Adds Real – Time Traffic Information Press Releases Via WATPr.com Infineon’s New GNSS Receive Front-End Modules Feature Industry’s Best Noise Figure in World’s Smallest Package Banyan Tree Infomedia Launches coupons109.com WNS Wins the Alpha Social Responsibility Award Points Rummy At ACE2THREE – Fast Games, Low Commission Plintron Recognized for Technology Innovation through its Business Partner – Lycamobile for its Roaming Service ‘toggle mobile’ netCORE’s email Marketing Product Crosses 100 crore Volume in a Month Azimuth Launches Online Soft Skills Courses for Students, Job Seekers & Young Executives Indian Institute of Management – Calcutta Unveils the 4th Batch of Executive Program in International Business in Association with Hughes Communications Annik’s Channel Partner Scorecard Model helps Vendors look Beyond Channel Satisfaction to Improve their Performance Hazel Media Introduces MobQuery for BlackBerry Smartphones in India Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: advertising, features, international, mobile, news, technology, tie ups, wat weekly wrapup, web, weekly wrapup

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Blackberry Curve 9220 Price, Features, Specs

by Paul Joseph March 31, 2012 Featured

There are lots of mobiles that are being launched in the Indian mobile market. And there are yet many upcoming mobiles waiting to be launched. The mobile market is fully crowded with smartphones from different companies. There is a tough competition going on between the companies which are launching smartphones at very affordable prices. The Blackberry Curve 9220 is a mobile from the RIM Company which is going to launch soon in Indian mobile market. The Blackberry Curve 9220 price in India is Rs 9,000. The Blackberry Curve 9220 pictures and reviews are available online. Blackberry mobiles are very famous in Indian market. The Blackberry Curve 9220 features suggest that the mobile phone is enabled with 2G networks. The model comes with black color. This smartphone mobile is powered with Blackberry operating system for help to run fast mobile applications. The Blackberry Curve 9220 is having 2.44 inches TFT capacitive touchscreen display with a resolution of 240 x 320 pixels. The display is having Touch sensitive optical track pad as display features. The model comes with HTML internet browser. The mobile phone is integrated with QWERTY keypad for easy and fast typing. Stereo FM radio with RDS, music player and video player as multimedia features are well endowed in the mobile phone. The Blackberry Curve 9220 specifications include that the mobile phone is supported with 512 MB RAM and 512 MB ROM along with expandable external memory up to 32 GB via microSD memory card. The smartphone is providing 2.0 MP main camera which has 1200 x 1600 pixels resolution. The Blackberry Curve 9220 is enabled with Li-Ion standard battery with long communication time period. The model is having Bluetooth v2.1 with A2DP, Micro USB cable port and Wi-Fi 802.11 b/g/n data connectivity options. GPRS and EDGE internet connectivity features are enabled in the model. The Blackberry Curve 9220 has lots of games for lots of fun. I recently shared about Sony Xperia S Features, Specs and Blackberry Curve 9360 Price, Specifications .

Tagged as: apple, blackberry, blackberry curve 9220, chevrolet, Featured, Indian, ipad, motorola

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Airtel Will Tie Up With Banks To Provide Cash Withdrawal Services Via Airtel Money

by Paul Joseph March 30, 2012 Featured

Airtel’s M-commerce service Airtel Money has already been launched nationally and now Airtel has announced that they will be tying up with banks to provide cash withdrawal services without having to go to the ATM or the bank branch. They are currently in talks with these banks to finalize the offering . The names of these banks were not publicly released. This service will let Bharti’s retail and Airtel stores to act like banking correspondents where a user will be able to send money to another user. After the transaction complete, the receiving user can go the nearest Bharti authorized shop to withdraw the cash. This is looking like a small scale banking network already. It has the potential to grow into a big business since it makes its easy to transact money via your mobile phone. With Airtel Money, consumers get a gamut of services like paying Insurance premiums, utility bills, mobile recharge and carry out transactions with offline and online merchants like Flipkart , Make My Trip , and Y atra. Srinivas has confirmed that other strategic tie-ups will be in place soon. The current cap of transferring money from one Airtel Money user to another is set to Rs.10,000 per calendar month, which depending on the adoption rate may increase further. Vodafone has a similar offering called m-Paisa which they collaboratively built with HDFC but there is no news about it now. Maybe they are readying it for a big and strategic launch. We have pointed out earlier how M-Commerce can be big in this country where most of the people access Internet only through their phones. This could be a huge step towards simplifying transactions across the country and will help in developing a positive mentality towards technology and mobile. Have you used Airtel Money yet? What are your thoughts on the service? Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

Tagged as: airtel, airtel tie up, airtel-money, mcommerce, mobile, mobile commerce, mobile-technology, news, vodafone

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